Episode 210: How To Avoid Being Scammed With Your Digital Marketing.

In today's episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I'll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We'll go over some tactics to look out for so you can get the best results from your partnerships.

When going into a partnership to bring on someone to help you with your veterinary practices digital marketing it's important that you find a good fit that will communicate and collaborate well together and that you have a foundation of trust. When working with others in your marketing whether it's one or more you will need to manage each area you are outsourcing. Having a solid ground of understanding and knowing what your ultimate goal is you are wanting to achieve in your veterinary practice will help you be able to easily communicate with your digital marketing partners.

Three things you need to know before working with a marketing company for your veterinary practice's digital marketing:

1)Clear Expectations - Being honest on both sides of what you are expecting to achieve with your partnership.

2)Agree on Strategies - Teaming up together to diagnose and prescribe strategies for your digital marketing

3)Frequent Communication - Having frequent meetings to communicate what is happening in your marketing.

Tactics to look out for that could lead to wasted money:

Geofencing

Mobile Display Ads- Think in app ads such as game ads 

Marketing Companies that aren't transparent with your analytics or your ad spend

Link-building SEO or SEO without content

And lastly Companies or people selling marketing tactics before even looking at your marketing and diagnosing what your digital marketing needs.

Be sure to listen and let me know if you have any questions, comments, or need help with anything!