The Veterinary Marketing Podcast

In today's Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where she has helped many people with their content marketing and email marketing. Her company helps their clients build out strategies for their content marketing around what they want to share and put out for their audiences. Veterinary practices can grow their content marketing by getting to know what their clients are actually wanting and needing by sending out surveys. Surveys can include what challenges are your clients facing at the moment, how they like to consume their content and information about pets (to know where you can reach them), and what seasonal issues could be a concern for them. Practices can figure out what clients want and need by surveys to generate content topics and posts.  Using email to reach your clients on a regular basis to be sure to keep your practice at the top of their mind rather than getting lost in the inbox by only checking in once or twice a year. Treat your emails to clients as a way to add value to their lives and to keep your audience informed with helpful and useful information about pet care and how they can keep their pets healthy and safe. Be sure to go and check out and connect with Abby Herman on her podcast HERE, Facebook HERE, and website HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!  

In today's episode, It's all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads. Here the 6 types of placements are: -Skippable In-stream Ads This placement is the most recognizable and most common choice where you have the option to place at the beginning, middle, or end of the video has to be a minimum of 15 Seconds long or longer. These are a great choice for your first impression so potential clients can get an understanding of who you are by learning more through the ad. -Non-Skippable In-stream Ads  has to be a maximum of 15 Seconds long or shorter. Non-skippable ads are great for retargeting people who have looked into your practice before. -Out Stream Ads This ad placement varies for the others as this ad is an autoplay. This Ad plays automatically and is mobile-only. While you would have great impressions and views its probably not a choice to use for your veterinary practice as there is no intent behind the views. -Conversion Ads Great for online sales and stores and you get to select the outcome you want however it comes with a need for a big budget -Ad sequences  Creates a sequence of videos and delivers to your ad audience in a specific order. Perfect to consider to use for your employment ads -Shopping Ads Great placement to sell physical items in your practice that is underutilized by vet practices Reminder! Be sure to sign up for the Pre-order of my Youtube ads course and be one of the first registered. Sign up HERE Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO. Here are some key approaches and strategies to think about for your veterinary practice digital marketing. -Solve a Problem First Frame your sale in a way that provides your clients with solutions to their problems or concerns by focusing on the benefits of a service, product, etc rather than just the features of the product and service. -Narrow Down Tactics and Strategies  Have a very clear strategy that you can use for your digital marketing that will actually work and help your practice grow. -Create Expert Knowledge Content  Your content that your practice produces is very important because you want to create content that will serve your current clients but also allow you to reach new audiences. Create expert professional level content that is easy for your audience to understand and comprehend but also evergreen that can be relevant at any time. -Create Content First and Find Keywords Second  While keywords in your headlines are great for increasing your SEO ranking be sure to create content for your audience first and then find your keywords. SEO may tell you where you rank but it doesn't give insight into your conversion rate. If you would like to get into contact with Brandon Boyd be sure to check out his website Vet and Pet SEO Here and check out his podcast The Practice Heist Podcast Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices are very important and following 2020 reviews have begun to change due to fewer reviews being left and become even more important for all businesses. The same way most people look at reviews before purchasing anything online, people will look at reviews for your practice to gauge if they want to become a client. While reviews are very important and a lot of potential clients search for reviews sometimes they are met with very polarizing either 5 or 1 star reviews there are not very many middle of the road reviews. And a lot of people are becoming warier of reviews questioning the legitimacy of reviews in general. Some strategies you can use to get even more good reviews and have people looking  - Turn your best and trusted reviews into a personal recommendation. Ask your clients that have left glowing reviews to say a few words or testimonials on video that you can share on your social media or even website. Giving potential clients a chance to see its not just words on a screen. -Develop a system to incentivize clients to leave reviews pretty consistently  -Integrate your reviews into your website, content, or email newsletters so you own your reviews. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share a quick and easy tip you can use to improve your  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple's lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked about in previous episodes their is a privacy battle going on between Facebook, Apple, and Google. Apple made the announcement with IOS 14 that they would no longer allow pixel tracking, which Facebook gathers most of its data from. In 2019 Google announced that it would in the future no longer allow third party cookie tracking on Google chrome browsers. Now Cookie tracking (short pieces of javascript code) would only be allowed for first party cookies (owned by the website owner from an independent source) and not third party cookies (from advertisers like Facebook).  Google has now announced on March 3rd that they are changing their rules and will no longer be using the data they have collected from first party cookies anymore. Google is now creating a new system that provides better options for them and their services and products. Which in turn will give google ad users even more options with their advertising. Which for many users who are using Facebook and Instagram exclusively it may be time to diversify your ad platforms for your digital marketing. Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!

In today's Inbetweenisode I share how you can market what makes your practice stand out from competitors  Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!