
Energize Your Online Business
Are you sick of the stress, chaos, and risk of trying to keep up with the next big thing in digital marketing? And what about the confusion of trying to scale, build a team, and still try to make sure your business is worth the effort it takes to run it?
You are not alone.
Join Nicki Krawczyk, a 20-year marketing veteran and owner of a multi-seven-figure-per-year digital training company and her co-host Kate Sitarz as they bust through the online business industry echo chamber to talk about how to make consistent, predictable sales and how to scale your business with simple and stress-free systems.
Latest episodes

Aug 29, 2023 • 42min
Common Funnel Mistakes That Are Killing Your Conversions - with Michelle Fernandez
Until you start digging into the data, business can feel very unpredictable and inconsistent. Neglecting key metrics can also lead to a lack of clarity on important business decisions. Should I spend more money on ads? Do I have the revenue to hire another team member?
In this episode, Nicki and Kate are joined by growth strategist Michelle Fernandez to discuss how tracking metrics and analyzing data can ensure consistent and predictable sales growth. Listen in to find out how to take the guesswork out of what is and isn’t working in your circuit.
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Mentioned on this Episode
Follow Michelle on Instagram
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Aug 15, 2023 • 25min
Combining Live Launching with a Circuit - Carina's Story
Carina teaches people how to run profitable design businesses and started her Design Suite program just two years ago, which has seen rapid growth. However, live launching every month became draining and was taking significant time out of her business.
Carina's new, winning formula of combining live launching with a circuit has not only generated insane results, it has also allowed her to put more time back into developing her programs and focusing on existing customers. Listen in to hear how the CSS has skyrocketed her sales!
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Mentioned on this Episode
See Carina's CoursesFollow Carina on InstagramListen to the Make & Design PodcastSubscribe to Carina's YouTube channelCarina's Book (Note: this is an affiliate link)
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Aug 1, 2023 • 41min
Your Seamless System for Narrowing Your Applicant Pool
Once you identify a role you need to fill in your business, it can seem like a bit of a slog to find the right people. In the short term, it might seem easier to just keep doing it yourself, but in the long term it's a must, especially for your own sanity!
Whether you’re hiring someone on-staff or hiring someone to do hourly freelance work, following the process we outline today will help you fill roles with ease, without having to deal with thousands of unqualified people knocking on your door.
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Related Links
How to hire employees
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Jul 18, 2023 • 35min
AI Copywriting: Why It Can Hurt More Than Help Your Business
AI and ChatGPT is NOT writing, it is reassembling after taking a prompt and gathering information on the internet. It’s only able to look at what is already out there. It can not be creative or come up with something completely new or something outside of the prompt you have given it.
When creating the messaging for your business it’s important that what you are putting out there connects you with the right audience and is effective in getting them to buy your product. Listen in as Nicki and Kate discuss ChatGPT and why isn’t not the best fit for your marketing!
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Mentioned In This Episode
AI vs. Human-Created ContentFind a Copywriter
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Jul 4, 2023 • 36min
How Much Work is Enough Work?
As a business owner when do you know that enough is enough? When do you know you have hit the end of your To-Do list when there isn't an end? The truth is that you will never really hit the end of that list, and when you achieve your goals the goal posts tend to move. That's OK! But you need to know when to stop, when to close the laptop, and when to say you've done enough.
Listen in as Nicki and Kate help break that down for you, discuss their own personal challenges, and offer tips on what works for them.
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Jun 20, 2023 • 46min
Nearly Doubling Revenue Year Over Year - Megan's Story
Megan is a time management expert for women. As Megan's life has gotten busier and the demands of her business have grown, she began to look for ways to automate her program and found the Circuit Sales System. Automating her course sales has changed the way she is able to approach and continue to build her business.
Now Megan is able to spend so much more time working ON her business versus IN her business than ever before. Listen in to hear she and Nicki discuss how the CSS has been life changing for Megan!
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Mentioned In This Episode:
Free Training: How to Plan, Manage, and Organize your Life .... Even with a Crazy and Unpredictable Schedule Follow Megan on InstagramListen to the Work+Life Harmony podcast
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Jun 6, 2023 • 28min
Why Sales Webinars Suck
A lot of the info out there about webinars is very outdated and has been taught the same for a long time. And it hasn’t been updated to accommodate the change in technologies. Having live webinars forces potential students to operate on our schedules and not when it works for them.
Nicki and Kate take time to discuss the downside of these outdated practices and explore tactics that are more effective and actually yield results!
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May 23, 2023 • 31min
Are You Spending Too Much Time Working In Your Business?
Are you spending too much time working in your business instead of on your business? Spending too much time in your business means your business has less ability to scale and, worse, you’re putting it at risk of complete collapse. If your business relies on you to operate, if you go down, what happens to your business then?
Nicki and Kate digging into why it’s so dangerous to keep an iron grip on business, how you can start to remove yourself from non-CEO tasks, and how to protect your company’s #1 asset—you.
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May 19, 2023 • 7min
Get a Free Bonus Recording with a Podcast Review
Tell us what you love about the podcast and what you hope to hear next!
Everyone who leaves a review will get instant access to an exclusive recording, digging into the top tips for taking your business from 6 (and multi-6 figures) to 7 figures and beyond.
Plus, you’ll get your copy of the 6 to 7 Figures (and Beyond) Workbook for Ambitious Business Owners, and our team’s suggested reading list packed with ideas to help you move your business further, faster! You do not want to miss it!
Every review helps us gain access to more great resources, guest experts, and opportunities to share with you and help energize your online business!
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May 9, 2023 • 22min
The Best Way to Incorporate Paid & Unpaid Challenges to Maximize Success
There are some tactics that work better than others when it comes to challenges. Challenges can be fun and useful, when used properly. Automating challenges capitalizes on what is best for your business, and what is best for your audience!
Listen in to discover what Nicki and Kate find to be the most effective and efficient ways to maximize on the success of challenges.
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