Local SEO Tactics and Digital Marketing Strategies

In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments. What you'll learn How to use gauge success of your SEO in generating leads for your business. How to read the data you're given by various tools to find your niche in your market. What tools to use to effectively measure your SEO gains. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content. As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show! Thank you for listening, and enjoy the program. What you'll learn - How to repurpose content for Google My Business use and beyond. - Why it is important to alter your content just a little bit to avoid duplicate content penalties. - The advantages of keeping a content schedule to create consistency and improve efficiency. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

In this episode, Jesse and Bob introduce you to BrightLocal's local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking! We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you've been thinking of improving your SEO skills, whether you're an agency or a small business owner, consider our courses. Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert. Listen today for more great information and opportunities to engage. Thank you for checking us out! What you'll learn How to use a local search grid to make actionable SEO goals Why certain industries may take longer to build a search engine presence than others. When you can expect to start seeing results on your SEO changes! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/testing-the-local-search-grid-by-brightlocal-for-grid-based-gmb-map-ranking/

On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you'll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings! Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive. Check out this episode today! Thanks for listening. What you'll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you want to wait before reacting to changes? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/

In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt! What you'll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don't expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/

In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. Check this episode out today for great tips and more! What you'll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/

In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/

In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you'll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how to look. We can help you find those elements and fix them with a few simple tricks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-insecure-content-and-how-to-find-insecure-content-on-your-web-pages/

This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. What you'll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. The advantages of evidenced-based success over blind attempts to explore business opportunities. How metrics can help you apply your time, energy, and financial resources in the right direction! View the show notes, resource links, episode transcript, and watch the video version at lhttps://www.localseotactics.com/how-do-you-track-seo-performance-and-real-world-impact-on-your-business/