Local SEO Tactics and Digital Marketing Strategies

In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn: The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/

In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you'll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/

On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you'll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/

On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be! What you'll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/

So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence. What you'll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/

It's our 2020 wrap up show! 2020 was a rough landscape with many changes to adapt to, but we're all finding the way for our businesses together! Give this episode a listen for a quick "best of" of our tips and tricks over the last year! What you'll learn: Google My Business has been quite picky lately, so we give advice on pacing yourself so your listing isn't taken down. While hope is on the horizon for COVID, many business changes under COVID are likely here to stay. Local SEO Tactics offers a number of resources your business can take advantage of to grow and improve your google ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/local-seo-tactics-2020-year-in-review/

Today we take a question from long-time-listener, first-time-caller Allison about setting up your Google My Business account as a service area business, and how that will affect your google ranking! We discuss what a service area business is, what sort of businesses would want to use this feature (and which ones definitely should not!) and how you can rank in spite of not listing your address publicly! What you'll learn How to set up your service area business in Google My Business. The best practice for defining your service area. The importance of reviews in increasing your click-through rate and thus your ranking. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/setting-up-and-ranking-a-service-area-business-for-google-my-business/

Kyle Roof of PageOptimizer Pro joins us for an interview, talking about improving your SEO with PageOptimizer Pro, and many other things! Kyle is an amazing SEO industry expert, and shares many valuable nuggets of information that will help you understand Google, and how to apply that understanding to develop and execute your SEO properly. We talk about how Google actually works, versus how you may think Google works, and how you can use that knowledge to your benefit. This episode is packed with great information, give it a listen! What You'll Learn Kyle cracked the Google algorithm and was able to rank a website using lorem ipsum placeholder text Google is an algorithm and does not read web pages in the same way a human reads them Pay attention to what Google "likes" by checking out your top ranking competitors and see what they are doing Google is looking for certain signals and features on a web page, to understand what the page is about PageOptimizer Pro is a tool that can help you analyze the top competitors and what Google seems to be favoring for page content and signals Whether you are an experienced SEO or just learning, POP can help you improve your rankings Keyword rank tracking is important, but not the best gauge for how effective your SEO is Monitor impressions in Google Search Console and organic traffic in Google Analytics for SEO trends View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/

Tools! Everyone loves tools! They help us do our job better, faster, and smarter. In this episode we're going to introduce you to one of our favorite tools, called PageOptimizer Pro (POP). This powerful tool helps you assess what your top competitors are doing and why they are ranking high in Google. It gives you recommendations on how you can tweak your site with some of the same strategies, and hopefully increase your rankings! What You'll Learn There is no secret recipe to ranking high in Google You must discover what the top ranking competition is doing to rank Using tools like POP can provide actionable information to help your SEO Do not ignore the usability and user interface of your site, or your rankings will be impacted View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-page-optimizer-pro/

In this episode we answer a question submitted by Clint Sanchez of Blaksheep Creative. Clint wanted to know our process for doing keyword research, our workflow, and how we used the information to create website content. We outline a simple but rigorous keyword research method that anyone can do, and how to turn that information into targeted content for your website! What You'll Learn Where to begin when doing keyword research Take a look at competitor pages to see what they are targeting Utilize the information on the Google search results page to find related keywords Don't forget about Bing Discover which keywords are most popular Create keyword targeted website content View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-do-keyword-research-for-seo-content-writing/