Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Local SEO Tactics: Local SEO optimization and AI Integration for Small Business Success.
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Episodes
Mentioned books
Mar 4, 2021 • 16min
Service Area GMB Listings - Does It Matter Which Order You List Your Service Areas?
In this episode, our resident Client Success Specialist, Sue Ginsburg, brings us a great listener question from across the pond regarding defining your service area listing order in Google My Business. Jesse and Bob dive into best practices for defining your GMB service area listing, how your listings represent your business, and more. If you have questions for us, contact us today! If we use your question on the show, you may be eligible to receive a free t-shirt! What you’ll learn GMB uses standard geographic measurements (county, state, city) to allow you to define your service area. How you list your service areas does not necessarily affect your SEO. Be truly representational of your service area. Don’t expand your zone beyond where you serve! Pick bigger cities to define your boundary to help your SEO. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/service-area-gmb-listings-does-it-matter-which-order-you-list-your-service-areas/
Feb 26, 2021 • 25min
Turn On Your Google My Business Email Notifications
In this episode, Bob and Jesse are encouraged by a recent client interaction to share the incredibly useful free Google My Business alerts that you may not be taking advantage of! These Google My Business notifications offer email notifications and alerts which can inform you of numerous potential client interactions that can be transformed into actionable metrics for your company! Also, we want to invite you to participate as a student in the beta version of our online courses! You benefit with free access to our courses and the ability to help shape and improve these courses for future users. Check this episode out today for great tips and more! What you’ll learn How to turn your alerts on for your Google My Business page. What sort of information you can access in your GMB alerts. The advantages of using Google's personalized insights. The value of experimenting with these free reports to find data that's right for you! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/turn-on-your-google-my-business-email-notifications/
Feb 25, 2021 • 17min
Which Marketing Metrics Are The Right Ones To Track For Your Business
In this episode, Bob and Jesse are once again joined by Sue Ginsburg to explore the value of tracking metrics for your business. The trio discuss the importance of creating baseline metrics for your marketing and SEO goals to create a tangible direction for your tracking, and the need to define success by your business needs in the moment to avoid being deceived by vanity metrics. By using metrics properly, you can be sure you're getting a reasonable ROI and that you're allocating time and money correctly! We are also looking for your questions! Use the contact form to send us a message or leave us a voice mail with a question you think could help your business to have answered. If we use your voice mail question on the show, you are eligible for a free Intrycks shirt! A snazzy incentive. What you'll learn: How to identify which metrics are right for your business. The crucial difference between vanity metrics and useful metrics. The importance of setting a metrics baseline View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/which-marketing-metrics-are-the-right-ones-to-track-for-your-business/
Feb 18, 2021 • 24min
What Is Insecure Content and How To Find Insecure Content On Your Web Pages
In this episode, Bob and Jesse discuss insecure content and how it affects your ranking in Google search and beyond. Website security is one of the few ranking factors that Google is transparent about, and something you may not often think about. That's why we are taking the time to walk you through the process of identifying insecurities in your page, and how to address them! We are also asking our viewers and listeners to let us know if they have any Schema questions for expert Terry Samuels. Mr. Samuels appeared on a recent episode to discuss Schema, and will be returning in the near future to address listener questions and help you better understand schema and how to use it! So be sure to submit your questions to make the most of this opportunity. Download and listen today to learn more! What you’ll learn Website security is a ranking factor for your website. Identifying insecure elements of your page is a breeze if you know how to look. We can help you find those elements and fix them with a few simple tricks. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-insecure-content-and-how-to-find-insecure-content-on-your-web-pages/
Feb 16, 2021 • 23min
How Do You Track SEO Performance and Real World Impact On Your Business
This week, Bob and Jesse are joined by sales expert Sue Ginsburg to explore the importance of using metrics and data to track SEO performance and your business goals! The team explores the need to define success in a way which can be tracked, whether those goals are in marketing, sales, or SEO performance, and the usefulness of using data to determine what is working and what isn't in pursuit of those goals and your SEO progress. We would also like to remind our audience that we are opening the floor for questions! We would love to hear your burning questions in audio form, so check us out at localseotactics.com for more information on how to contact us. If we use your question in an episode, we send you a free Intrycks t-shirt! Not a bad deal. What you’ll learn The Importance of setting goals which can be tracked with meaningful measurements of progress. How utilizing data and metrics can reveal surprising avenues for your business to explore and take advantage of. The advantages of evidenced-based success over blind attempts to explore business opportunities. How metrics can help you apply your time, energy, and financial resources in the right direction! View the show notes, resource links, episode transcript, and watch the video version at lhttps://www.localseotactics.com/how-do-you-track-seo-performance-and-real-world-impact-on-your-business/
Feb 8, 2021 • 42min
What Is Website Schema Markup For SEO and How Does Structured Data Help You - Terry Samuels Interview Part 2
In part two of our two-part interview with schema expert Terry Samuels, Jesse, Bob, and Terry continue to discuss the importance of utilizing schema markup to develop a high-ranking webpage. They examine the importance of using website schema to help Google algorithms understand who you are and what your business is all about, and how schema is an extremely efficient way of creating structured data because updates to it rarely break anything. We also remind our listeners to chime in on helping us develop our SEO courses! Check our website for more information. Listen today to give yourself a leg up on your competition! What you'll learn: The importance of doing research of your own business in developing effective schema. How schema helps Google understand how to categorize your business and where to rank you. How to identify your services to create page-specific schema that is efficient and useful. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-2/
Feb 4, 2021 • 42min
What is Website Schema Markup for SEO and How Does Structured Data Help You - Terry Samuels Interview Part 1
In part one of this incredibly informative interview with Terry Samuels, Bob and Jesse examine the advantages of using schema markup in optimizing your website for SEO! This interview explores what schema is, how website schema works in Google's analytics, and how utilizing schema can help you build authority in you or your client's website! In addition to this, we are also still looking for listener feedback regarding the courses that we will be offering in the future. Listen today and leave us feedback so we can provide our listeners with the most relevant experience possible! What you’ll learn What schema is. How utilizing schema can help you to build and maintain a clean website that will rank highly on search engines. How schema can help you to avoid website clutter and keyword stuffing. The importance of maintaining a tight, clean schema. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-website-schema-markup-for-seo-and-how-does-structured-data-help-you-terry-samuels-interview-part-1/
Jan 26, 2021 • 40min
Checking Your Website On Mobile Devices For Optimal Performance and Conversions
On this episode, Bob and Jesse discuss the importance of checking your website on mobile devices. They explain the best way to check your website on mobile and what a mobile friendly website generally looks like. The pair also take the time to introduce the new producer on the show, and to encourage listeners to vote for our upcoming online courses. Listen today for great insight and a unique opportunity to interact with us! What you’ll learn The importance of a mobile-friendly version of your business website. Mobile optimization is more important to certain fields that may be accessed more often by phone than computer. What to look for in creating a clean, accessible mobile website. How you can participate in testing our new online SEO courses. ...and more! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/checking-your-website-on-mobile-devices-for-optimal-performance-and-conversions/
Jan 18, 2021 • 22min
Your Google My Business Website - The Free Google Website You May Not Be Using
On today's show, Bob and Jesse talk about an often overlooked feature of your Google My Business page, your own custom website! The pair talk about the ease of use, the importance of this website as another piece of content for Google to examine, and how powerful this extremely low-effort addition to your GMB can be! What you’ll learn The importance of your GMB to being found online. How the click of a button on your GMB can make a powerful addition to your online presence. How even if you already have a website, your GMB website can make a difference. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/
Jan 8, 2021 • 39min
Find and Fix High Bounce Rate Landing Pages Using Google Analytics
So you've made a beautiful website, and you're getting traffic, but it seems folks don't stay long. That's your bounce rate, and the lack of retaining your customer's attention is hurting your business! Today we discuss how to look at Google Analytics to find your weak performing landing pages and address those issues to transform web traffic into sales conversions. Listen now for helpful advice on improving your business and its online presence. What you’ll learn You'll learn what bounce rate is, and how it affects your business. How to use Google Analytics to see your website performance and address problem areas The importance of open lines of communication and a strong call to action in converting clicks to customers. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/find-and-fix-high-bounce-rate-landing-pages-using-google-analytics/
