

Local SEO Tactics and Digital Marketing Strategies
Local SEO Tactics: SEO Tips and Tricks For Your Website
Local SEO Tactics: Local SEO optimization and AI Integration for Small Business Success.
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Join Bob Brennan and the Intrycks team as they guide small business owners through the exciting yet often overwhelming world of AI integration and local SEO. With over 30 years of brick-and-mortar business experience, Bob and his experts demystify cutting-edge digital strategies, helping you navigate the AI revolution and dominate local search rankings. Each week, discover:
• Practical AI implementation strategies for small businesses
• Local SEO techniques to boost your Google rankings
• Step-by-step guides to integrate AI tools into your daily operations
• Expert insights on converting web traffic into sales using AI
• Real-world case studies from Bob's extensive business experience
Bob and the Intrycks team understand the challenges of adopting new technologies. They break down complex AI concepts into actionable tactics that even the most tech-hesitant business owners can implement. Whether you're looking to streamline operations, enhance customer service, or optimize your marketing efforts, this podcast provides the roadmap you need. From AI-powered chatbots and predictive analytics to voice search optimization and automated customer segmentation, learn how to leverage these tools to grow your business without breaking the bank. Bob and his team of experts will help you make informed decisions about where and how to implement AI for maximum impact. Tune in weekly to Local SEO Tactics and let Bob Brennan and the Intrycks team be your guides in navigating the new frontier of AI-enhanced small business growth. Transform your digital presence and stay ahead of the competition in the AI era.
#AIforSmallBusiness #LocalSEO #DigitalMarketing #SmallBusinessAI #IntrycksTeam
Episodes
Mentioned books

Apr 7, 2021 • 16min
How Do I Ensure My Current Website SEO Is Transferred If I Get A New Website
In today's episode, Sue and Jesse answer another listener question! Have you gone through, or are planning to go through, a website overhaul? Whether you're looking for a facelift or to migrate providers, you want to make sure your SEO remains in place and that all of your hard-earned SEO gains and ranking stick. We give you tips for combing over your website to make sure that all of your hard work continues to pay off! Do you have questions for the team? Visit us at localseotactics.com/questions to submit a question for us to answer on our show. If you submit an audio question we use on the show, we could send you a free Intrycks shirt! Click that play button today for great tips and check us out at localseotactics.com for resources to help your business get found online. What you’ll learn How to maintain your website's SEO through a transition. What tools are effective in helping you track and maintain your websites structure. Why it's important to validate your links after a transition. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-do-i-ensure-my-current-website-seo-is-transferred-if-i-get-a-new-website/

Apr 2, 2021 • 23min
How To Find Broken Links On Your Website
On this episode of Local SEO Tactics, Bob and Jesse discuss an array of tools available to find broken links on your website, and the value of fixing these links to helping your search engine rankings. Depending on your industry and the complexity of your website, you may have to comb for broken links on your website more often. With these tools, this task will be made way less daunting! What You'll Learn: Why it’s important to check for dead links regularly. What tools are available to check for those links. How removing dead links can improve your website’s search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-find-broken-links-on-your-website/

Apr 2, 2021 • 17min
How Can Your Website Work Harder For You In 2021
On this episode, Sue and Jesse discuss how to maximize ROI on your website by making focused changes based in intent! Your website could be one of your biggest earners with a little sweat equity and some changes based on an intent-based approach. In no time, with the right content, your website could transform your business. Do you have questions for us? We’re here to provide answers! If you leave us a voice mail, you could get a free Intrycks t-shirt if we use that audio on the show. Thanks for listening, and enjoy the show. What you’ll learn How a lack of awareness of what your website could be doing for your business could be costing you! What value adding simple videos to your website could provide. Why approaching your website with intent is key to maximizing its potential. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-can-your-website-work-harder-for-you-in-2021/

Mar 26, 2021 • 25min
Dead Links - How To Fix A Broken Link On Your Website
On today's episode, Bob and Jesse discuss dead links on your website, and how a broken link can significantly impact your engagement rates and search ranking! The pair discuss how to identify broken links, how to make sure links are routing properly, and more. Also, there is still time to get questions in for an upcoming interview with Schema expert Terry Samuels! Don't miss this opportunity to pick the brain of an expert. Whether you're asking something advanced or simply want to know more beginner-level answers, the field is open for questions. Thanks for checking us out, and enjoy the show! What you’ll learn How to identify broken links. What to do to reroute link paths to repair broken links and keep traffic flowing! Why dead links can negatively impact your bounce rate and search engine ranking! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/dead-links-how-to-fix-a-broken-link-on-your-website/

Mar 24, 2021 • 15min
What Is EAT and How Does It Impact Your Website SEO
On today's Q&A episode, Bob, Jesse, and Sue offer an answer to the question "What is EAT?" They examine how to use EAT for SEO, and ways that you can gain expertise, authority, and trustworthiness for your business so you can climb up the rankings! We are always looking for questions! Visit us at localseotactics.com and leave us your question through our contact form, through email, or even a voice mail. If you leave a voice mail we use on the show, we'll send you a free Intrycks t-shirt! Thanks for checking us out! What you’ll learn What EAT is and what it's important to your rankings. How to gain EAT to improve your rankings. Where to begin developing EAT online to help your website. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-is-eat-and-how-does-it-impact-your-website-seo/

Mar 19, 2021 • 30min
How To Gauge Real World Success and ROI For Your SEO Efforts
In today's episode of Local SEO Tactics, Bob and Jesse discuss how to gauge success for your SEO ROI. If you're wondering how to measure real world success for your marketing ROI, this episode includes useful tips for creating productive measurements for tracking your progress and getting the most out of your SEO investments. What you’ll learn How to use gauge success of your SEO in generating leads for your business. How to read the data you're given by various tools to find your niche in your market. What tools to use to effectively measure your SEO gains. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/how-to-gauge-real-world-success-and-roi-for-your-seo-efforts/

Mar 17, 2021 • 13min
Can You Repurpose Website Articles To Use As Google My Business Posts?
It is once again Q&A time with Bob, Jesse and Sue, and this time we're exploring how to repurpose website articles to use as Google My Business posts! We explain how you can repurpose a single piece of content across multiple platforms to improve your SEO ranking and generate content for your business. We also take a moment to plug our own Content Accelerator services if you're in need of someone to help you generate and schedule content. As always, if you have questions for us, let us know! If you leave us a voice mail question you could win an Intrycks t-shirt if we use that question on the show! Thank you for listening, and enjoy the program. What you’ll learn - How to repurpose content for Google My Business use and beyond. - Why it is important to alter your content just a little bit to avoid duplicate content penalties. - The advantages of keeping a content schedule to create consistency and improve efficiency. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/

Mar 13, 2021 • 38min
Testing The Local Search Grid by BrightLocal For Grid Based GMB Map Ranking
In this episode, Jesse and Bob introduce you to BrightLocal’s local search grid and how you can use that knowledge to improve your gmb map ranking!! Through using information obtained through this feature, you can create actionable plans to improve your google my business map ranking! We would also like to tell folks about our upcoming online SEO courses! Though our beta signup is now closed, you can visit localseotactics.com/courses to sign up to be notified when courses begin! Folks who sign up as early adopters will enjoy a special bonus, so if you’ve been thinking of improving your SEO skills, whether you’re an agency or a small business owner, consider our courses. Finally, our upcoming schema-based interview with Terry Samuels is coming up soon! Visit localseotactics.com/schema to ask Terry a question and get your answers from an expert. Listen today for more great information and opportunities to engage. Thank you for checking us out! What you’ll learn How to use a local search grid to make actionable SEO goals Why certain industries may take longer to build a search engine presence than others. When you can expect to start seeing results on your SEO changes! View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/testing-the-local-search-grid-by-brightlocal-for-grid-based-gmb-map-ranking/

Mar 11, 2021 • 17min
Treat Your Website Like It's Part Of Your Sales Team
On today's episode, Jesse, Bob and Sue discuss making your website work for you by improving your web presence! Through treating your web pages as a member of your sales team, presenting goods and services, rather than an online brochure which simply explains your company, you can generate business almost 24/7! If you have a question for us, don't hesitate to reach out! You could win an Intrycks t-shirt if we use your question on the show! Listen today! And thank you for checking us out. What you’ll learn What are the advantages of having a strong web presence? How to treat your website as a sales tool rather than an online brochure. Why you should care about your web presence, even if you more traditionally generate business through word of mouth or other means. View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/treat-your-website-like-its-part-of-your-sales-team/

Mar 6, 2021 • 20min
What Should You Do When Google Releases Major Algorithm Update
Google has released an update to their search engine algorithm! But what does a Google Algorithm Update mean for your business? Don't panic, Bob and Jesse are here to help you understand how to learn what's different after the update, and how to use a variety of tools to address changes in your SEO and search engine rankings! Also, we're looking for listener feedback on our upcoming SEO courses. Visit us at localseotactics.com/courses to take an extremely brief survey regarding what sort of courses you would be interested in, and also take advantage of the opportunity to sign up to be a beta student for our courses! Take part in shaping these learning tools, and take advantage of learning more for yourself to help your business thrive. Check out this episode today! Thanks for listening. What you’ll learn The importance of taking notice when an algorithm update happens! Using PageOptimizer Pro to get an idea of how the landscape looks after an algorithm update. How long after an algorithm update do you want to wait before reacting to changes? View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/what-should-you-do-when-google-releases-major-algorithm-update/