The Game with Alex Hormozi

"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in college helped him understand the value of hard work and persistence. He also discusses the importance of trying hard in business and not giving up when faced with challenges.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Pledging process: education, indoctrination, bonding with members.(5:23) - Entrepreneurs expect easy success, struggle with challenges.(6:38) - Hard work required for success despite difficulties.(9:30) - Most businesses fail due to incompetence and lack of effort.(10:36) - Many struggle, not enough effort to succeed.(13:52) - Innovation from trying and testing, not just theorizing.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circles with cheaper options.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Focus on delay, decision-maker, and money.(4:08) - Emphasize generational health, lasting results.(7:12) - Address problem, provide necessary support.(8:44) - It's okay to be afraid; you're normal.(10:12) - Question prospects: What will change without investment?(10:58) - Create impact, elicit gasp if necessary.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Brick-and-mortar gyms will survive and adapt.(2:00) - Success in retail requires high-value services and experiences.(3:32) - Embrace being high ticket, highest value provider.(5:32) - Exceptional service, support, and high success rates.(7:02) - Human accountability and relationships sustain brick-and-mortar gyms.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to establish a gap in a weight loss or gym membership sales conversation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Clarify goals and past efforts to establish gap(2:56) - Probing reveals marketing limitations for gym owners(4:59) - Identify reason, leverage during conversation(7:43) - Highlight unsuccessful attempts to block solutions(8:47) - Overcome objections, remind of need for a solutionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Avoid copying others' pricing strategies, profitability varies.(3:32) - Innovate, avoid typical guru business models.(6:04) - Innovators enjoy full curve of success and profit.(7:58) - Focus on problem, solve it, deliver unique solution.(9:20) - People copy wrong aspects without understanding their purpose.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Truth accelerates thoughts, dishonesty consumes attention.(2:55) - Lying guarantees failure, honesty leads to success.(5:18) - Truth prevails, lies get exposed and ruin you.(6:32) - Dishonesty erodes character, truthfulness defines integrity.(8:46) - Embrace truth, build trust, and gain respect.(10:44) - Lies weaken you and hinder your dreams.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - Better explanations help more people.(3:27) - Costs of accepting offer: real and opportunity.(4:01) - Less efficient time use, need for customization.(5:07) - Generating more income from main business focus.(6:40) - Considering real income, projected income, market valuation.(7:14) - Distraction vs. focus on revenue-generating business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:49) - Declined clients to focus on own business growth.(2:41) - Repetition and improvement is our business model.(3:49) - Focus and mindset contribute to success, avoid distractions.(4:59) - Your attention is valuable, don't let others take it.(6:33) - Say no to distractions, focus on end goal.(7:33) - Concentrate on one location or business for success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge assumptions for decision time.(2:49) - Address fear of wasting money and value.(3:32) - Offer service guarantee for reassurance.(4:41) - Highlight risk mitigations for decision-making anxieties.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Partnership declined due to inconsistent response and respect.(2:48) - Importance of standing by one-time offers and integrity.(9:22) - Dealing with clients with broken decision-making processes.(13:32) - Reflection on honesty and truth in business decisions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition