The Game with Alex Hormozi

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:14) - Two schools of thought: marketing vs. organic growth.(1:37) - Learn marketing to fix cash flow and scale gym.(3:06) - Satisfy non-fitness needs for customer retention.(3:58) - Overdeliver with extra services and exceed expectations.(5:15) - Improve service to facilitate organic growth.(5:48) - Learn marketing and sales to enhance gym potential.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interpersonal exchanges. He emphasizes that giving more than taking or matching can lead to success in personal and business relationships.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Successful givers trust with caution.(2:48) - Giving creates positive impressions.(7:38) - Giving first gains influence and leverage.(7:52) - Giving more leads to long-term success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism and negativity from others when you are successful in your field. He emphasizes the value of focusing on your customers and solving their problems rather than getting caught up in the criticisms of others.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:16) - Expect bashing. Stay focused, respond wisely.(0:59) - Don't worry if bashing is from underdeliverers.(3:42) - Don't get butt hurt. Focus on customers.(5:52) - Stay focused on customers. Bashers are jealous.(7:42) - Ignore bashers. Care for customers. Show social proof.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary equipment instead of focusing on customer service. He advises gym owners to prioritize stacking cash and increasing profit margins before considering opening a second location.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - Advantage: high-quality customer service and experience.(4:14) - Learn from mistakes, avoid financial pitfalls.(5:11) - Keep making money, stack cash.(6:44) - Take home profits before second location.(8:14) - Focus on net worth, not multiple locations.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard work over talent. He encourages listeners to embrace the same mindset and work harder to achieve their goals rather than relying solely on natural abilities.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Kemp's struggles and value of hard work(3:32) - Talent alone doesn't guarantee success(5:59) - Humbling ourselves and learning from failures(6:39) - Recognizing untapped potential in talented team membersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well as believing in the value of one's product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Broke people are easier to sell to.(2:36) - Payment plans hurt sales.(4:19) - Avoid offering lower-priced alternatives.(5:47) - Believe in customer improvement, exploit poor money management.(6:44) - Gym trainers spend money on priorities, customers can too.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Best case: amazing shape, inspire family, new clothes.(2:52) - Overcome fears and doubts with Best/Worst case close.(3:43) - Two refunds out of hundreds with 100% satisfaction guarantee.(5:06) - Use risk reversal and satisfaction guarantee to boost sales.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using personal anecdotes to illustrate his point.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Betrayal taught life lessons.(1:32) - Ego flares but empathy forgives.(4:29) - Empathy defuses anger towards trainer.(7:07) - Understanding others avoids lashing out.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a successful business, emphasizing the need for budgeting and knowing key financial metrics. He also suggests that money has energy and will only stick to those who pay it the most attention.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:15) - Money flows, but sticks to landlords.(2:53) - Attention is an asset. Pay attention to money.(4:17) - Understand business numbers. Pay attention for financial success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hardships and how they can lead to building valuable skills and expertise. He emphasizes the importance of perseverance and the idea that all labor brings profit, even if it doesn't come in the form of immediate success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Hard work, experience enhance lead generation in tough markets.(2:35) - Embrace hardship for strength and skill development.(2:59) - Confronting challenges in tough markets leads to growth.(4:23) - Overcoming hardships leads to success, skill development, growth.(4:45) - Improve skills, breakthroughs will follow. Keep working, improving.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition