The Game with Alex Hormozi

You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:21) - Anger is weakness. Neutrality is strength. Empathy is strongest.(3:19) - In business, empathy wins wars. Show genuine empathy, win.(4:14) - Goal: be empathetic to someone with strong emotions.(5:31) - Step into their shoes, understand their reasoning, remove filters.(6:32) - Offense is not about us. It's about them.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Metrics: grow off everything, reach desired goals.(5:03) - Selling service: expect turnover, easy in and out.(6:53) - Goals disconnected from required actions, need multitasking.(10:00) - Inflow bottleneck, operational preparation for scaling.(15:12) - Clear priorities or adjust goals accordingly.(17:00) - Time to reach goals, scale massively with realistic improvements.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Price services at normal rate(2:32) - Determine when it makes financial sense(4:05) - Aim for 80% gross margin, adjust customer billing(7:15) - Make tough decisions for increased profitability(9:58) - 5 steps to scale business after reset(10:42) - Profit model not suitable for large group trainingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - People care about money: ruthless, honest, profit-driven.(2:40) - Red flag: when someone claims not to care about money.(4:31) - Book: 3 types of people - money, relationship, both.(5:54) - Success: saying no, learning from mistakes.(7:35) - Transparent negotiations, get other person to talk first.(11:37) - Business is like a marriage: clear intentions, dynamic.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have their card on them and the proper way to solve this situation. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Address the lost sale, wait for response.(1:41) - Give options, start with current card, swap later.(2:36) - Ask if proposed solution is fair, down-sell with delay.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the interests of your customer, and how repeating the 3 breaking points of becoming an entrepreneur every time you level up will help you grow immensely. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:36) - Person who cares most about the buyer wins the sale(3:43) - Sales is coaching with defined outcome over time(6:33) - Advanced salesmen focus on outcomes, not tactics(7:29) - Skill acquisition, character traits, and world beliefs matter(9:47) - Moving up requires navigating through those three points repeatedlyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The obstacle over our portion of any sale is a dance, not a fight. Today, Alex (@AlexHormozi) shares with us this unique but very effective sales tactic that helped him bring his sales calls with ease and overcome the obstacle of decision-making by the end of the conversation with the customer. Tip: make the call feel like a conversation rather than pressuring them to make a decision. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - "Labeling" - associate positive attribute with desired action.(2:19) - Consistency with labeled positive attribute is effective in selling.(3:26) - Tone of questioning determines the path to sales success.(4:17) - Example of labeling and controlling tonality with customers.(5:33) - Winning sales by not proving someone wrong but connecting.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Downselling with skill, avoiding price lowering, using strategic cards(1:47) - Reciprocity: a powerful influence in human psychology.(3:11) - Properly using reciprocity in a downsell environment, asking for testimonials.(6:57) - Making clear deal-breakers, sounding convincing with "fair enough?"(7:55) - Goal: get customer to say yes, talk genuinely and convincingly.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

If people don't get why you made the decision, they resent the decision. Today, Alex (@AlexHormozi) shares with us some advice on how to talk to your employees about hard decisions that were made for the betterment of the business, how to deal with those who react negatively towards these decisions, and ultimately learn how to inspire these people despite these difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:58) - Remind of vision, present options after announcing change.(3:40) - Be forthcoming, offer options, including leaving if uncomfortable.(4:44) - Present options, allow participation, negative reaction means resentment.(8:05) - Give information leading to decision, show understanding.(10:22) - Hard decisions, disagreement, but together we'll overcome.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"People will always choose their convenience." Today, Alex (@AlexHormozi) discusses how the COVID-19 pandemic has accelerated the adoption of remote fitness services and how gym owners need to adapt to this new reality. He encourages gym owners to learn new skills such as selling over the phone and take advantage of the opportunity to build a successful online fitness business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - "Oh sh*t moment" - fewer people will come back(2:46) - People choose convenience, slow recovery(5:08) - ROI on remote vs in-person, operators can build million-dollar businesses(9:30) - Online business opportunity, guaranteed outcome with math(11:10) - Opportunity is there, build six-figure online income now(12:15) - Don't let emotions/fear stop you from learning new skillFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition