The Game with Alex Hormozi

"When you spend money on marketing, you make more money than you think you do, right? You just collected other vehicles." Today, Alex (@AlexHormozi) discusses the importance of gym owners thinking like business owners, making decisions based on math rather than emotions, and being willing to make short-term losses for long-term gains. He also shares examples of how marketing can have secondary and tertiary effects on revenue and how offering multiple options can increase profits for gym owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:25) - Gym owners must become business owners to survive.(2:54) - Understand the lifetime value of a customer.(5:35) - Gym Launch made people money 4-to-1 in 24 hours.(9:10) - Be willing to make short-term losses for long-term gains.(11:05) - Break even on day 30 instead of day 1 for more profit.(13:42) - Think with math, not emotions for success.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"You've gotta be able to sell over the phone. That is the skill." Today, Alex (@AlexHormozi) talks about the importance of being able to sell over the phone and how it is a necessary skill for success in the current remote setting. He urges us to embrace the process and accept that they will need to put in the reps to acquire the skill.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:38) - Selling over the phone is a key skill for success.(3:51) - Exposure conquers fear.(5:22) - To succeed remotely, learn to sell over the phone.(6:10) - The first 20 hours of learning a new skill yield the highest returns.(7:00) - Embrace the suck and get on the phone to sell.(14:22) - Selling over the phone is key to keeping and gaining customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The thing that separates good salespeople from bad salespeople is how they say the words." Today, Alex (@AlexHormozi) shares tips and tricks for increasing sales in the remote fitness industry, including scheduling tactics and negotiating price points. He emphasizes the importance of tonality and energy management in sales, and suggests the use of assumed close offers to increase sales volume.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Daily call with gym lords to move faster(1:08) - Schedule 15 min increment on thank you page(2:20) - Practice reps with right words and tonality(3:30) - Manage energy on 10-15 daily calls(5:02) - Ethically charge different amounts with bullets in holster(8:48) - Offer $500 value for free with membershipFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"People pay for you to pay attention(…) They want you to pay attention to them." Today, Alex (@AlexHormozi) discusses how to adapt to changing buying behaviors during a recession. He explains the importance of messaging, focusing on savings, and providing more value for the same price, as well as the significance of giving attention to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Messaging shift from prosperity to preservation doctrine for clients(2:13) - Present offers as best value, not premium, focus on savings(3:51) - Structure operations for operational efficiency and customer value(6:22) - Small group studios provide status and credit to clients(9:09) - Communicate changes to customers as more valuable and discounted(11:59) - Monetize free and discount offers to acquire customers, create an efficient modelFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop." "And so when you get on the phone, if you wanna sell right, you gotta make 'em feel good." Today, Alex (@AlexHormozi) discusses what he would do if he were in the position of having six gyms during the Covid pandemic. He outlines a step-by-step plan to flip the facilities into a remote model, cut overhead costs, and focus on accountability to maintain recurring revenue.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Give advice to the audience to achieve 80% win for a 90% marketplace.(4:58) - Provide accountability for $3000/month while working from home.(9:01) - Trainers do daily reach-outs, maintain customers, and workout.(10:26) - Work hard to succeed; don't be afraid of change.(11:37) - Remote fulfillment makes more money; take advantage of the opportunity.(12:35) - People want to feel good; make customers feel good.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winning doesn't teach us much, but losing sure does." Today, Alex (@AlexHormozi) discusses how to win in a recession by redefining what winning means and understanding which of four entrepreneurial archetypes you fall under. He also emphasizes the importance of putting in hard work and enduring through difficult times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Reshuffling of demand in recession.(2:19) - Successful companies preserved cash flow.(2:55) - Redefining winning as surviving.(4:36) - Four categories of entrepreneurs in the current market.(11:33) - Losing teaches more than winning.(12:36) - Redefining winning, understanding type, and taking action is key.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Courage isn't acting in the absence of fear, but acting despite fear or taking action despite of how you feel." Today, Alex (@AlexHormozi) discusses the importance of taking imperfect action and adapting to new circumstances in the face of the COVID-19 pandemic. He emphasizes the need for businesses to recalibrate and utilize existing resources to meet new market demands.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Emergence of new challenges in business due to pandemic(1:37) - Choice between imperfect action or no action(3:18) - Utilize existing resources to recalibrate for new market(5:06) - Courage is acting despite fear, take imperfect action(6:24) - Adapt to new circumstances, learn from others' mistakes(9:42) - Provide value in new vehicle, government programs to helpFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"There's always a way if there's will." Today, Alex (@AlexHormozi) discusses various obstacles that entrepreneurs may face during uncertain times and provides tips on how to overcome them. He emphasizes the importance of adapting to changes, developing a thick skin, and finding new ways to provide value to customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - Control what we can, like our health, amidst uncertainty(1:18) - Develop thick skin, as high volume game(2:31) - Some industries had supply and demand disappear overnight(3:35) - Flip thinking, take advantage of remote fulfillment for higher margins(6:11) - Best opportunity to quit, adopt "there's always a way" mindset(9:30) - Lowering prices is an excuse, find a new problem to solveFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Winners will always win. Whenever there's panic, there's always opportunity." Today, Alex (@AlexHormozi) provides advice and strategies for gym owners to navigate the challenges posed by the coronavirus pandemic. He discusses the importance of transitioning to remote training, cutting overhead costs, and running advertisements to fill the bucket back up.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - Competitors don't steal clients, but you lose clients.(4:58) - Reciprocal relationships elevate both parties and promote growth.(11:56) - Improved headspace leads to helping others indirectly.(12:50) - Best clients share aligned psychological beliefs and values.(16:15) - Tactical abundance: use my resources, don't talk bad, be apathetic.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"Your competitors don't steal clients from you. No one steals clients, you lose clients." Alex (@AlexHormozi) discusses the importance of shifting one's mindset from viewing competitors as stealing clients to embracing abundance and helping others in the industry. He emphasizes the benefits of building relationships and how it ultimately benefits everyone in the community.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - Actively testing ads for remote gyms, 3 things being tested.(2:12) - Promise of no sunshine or rainbows, prepare for intensity.(5:32) - Stop the bleeding, transition clients to remote workouts.(7:46) - Business decisions, keep valuable assets, cut costs, provide value.(11:34) - Fill the bucket, run ads, impressions cheaper than ever.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition