Make the customer feel like you are accommodating them in every way possible. Today, Alex (@AlexHormozi) talks about how reciprocity is one of the greatest persuasion tools when it comes to downselling, how to get your customer to genuinely say yes to your offer, and why your words and the way you say these words affect the flow of the conversation.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:56) - Downselling with skill, avoiding price lowering, using strategic cards

(1:47) - Reciprocity: a powerful influence in human psychology.

(3:11) - Properly using reciprocity in a downsell environment, asking for testimonials.

(6:57) - Making clear deal-breakers, sounding convincing with "fair enough?"

(7:55) - Goal: get customer to say yes, talk genuinely and convincingly.

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How To Close Everyone: Downselling like a Pro | Ep 201