

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

4 snips
Aug 1, 2023 • 13min
Success is the Best Revenge | Ep 571
The podcast explores strategies for mental resilience, including how to manage anger and find success. It emphasizes the importance of understanding, forgiveness, and channeling anger into something productive. Personal anecdotes are shared about overcoming anger and finding closure. The concept of success as revenge and the power of physical exercise as a coping mechanism are discussed. The importance of promoting the podcast, understanding, and letting go of anger is also highlighted.

Jul 29, 2023 • 23min
The Entrepreneurial Mindset: Thriving in Uncertainty (with Erika Kullberg) Pt.2 - Apr. ‘23 | Ep 570
"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:44) - Be open to learning and adapting.(5:12) - Building a brand through media.(8:08) - Embrace fame, make money, give back.(12:30) - Building a portfolio of profitable businesses.(16:58) - Document your journey for others.(22:13) - Endure discomfort for long-term achievement.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jul 27, 2023 • 14min
Give More, Ask Less: Building Goodwill and Making Money | Ep 569
The podcast discusses the importance of mastering the give-to-ask ratio when making money online, emphasizing the significance of providing value and building goodwill with the audience. It also covers integrating asks into long-form content, controlling supply and demand to maximize profits, and compounding growth for long-term success.

20 snips
Jul 25, 2023 • 41min
Mastering The Art of Bold Decision-Making (GymCon Day 3) - Pt. 2 | Ep 568
"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(5:44) - New identity, new priorities(14:26) - Empowering sales through conviction(17:20) - Deciding the future(26:30) - The risk-free close(34:29) - The importance of every brick(38:38) - Investing in education for long-term incomeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

5 snips
Jul 22, 2023 • 23min
Calculated Decisions: Risk, Reward, and Entrepreneurship (with Erika Kullberg) Pt.1 - Apr. ‘23 | Ep 567
“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:53) - Success requires consistent effort(4:19) - Take calculated risks in life(9:01) - Entrepreneurship can replace traditional education(13:32) - Importance of internal validation(19:03) - Actions define character traits(22:40) - Action leads to true learningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jul 20, 2023 • 13min
Free Stuff Sells: The Power of Lead Magnets | Ep 566
"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Lead magnet: complete solution for narrowly defined problem.(3:39) - Even if it costs, it should lower customer acquisition cost.(5:11) - Know customer journey ahead.(6:57) - Don't be afraid to give away costly stuff.(7:48) - 7 steps for creating lead magnets for any business.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jul 18, 2023 • 44min
Unlocking the Secrets of Ethical Sales Persuasion (GymCon Day 3) - Pt. 1 | Ep 565
"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:24) - The art of closing sales(9:53) - The importance of belief in sales(14:17) - Sales communication and documentation importance(18:32) - The power of empowerment(28:07) - Overcoming obstacles to decision making(39:06) - Overcoming beliefs about expensive productsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jul 15, 2023 • 51min
Accepting the Truth: The Reality of Success (with Andy Frisella) Pt.3 - Mar. ‘23 | Ep 564
“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.(8:54) - Meeting players who exceed your standards reveals new levels of performance.(14:12) - Accepting reality is the first step towards becoming who you want to be.(21:43) - Learn from the lessons poverty teaches and take responsibility.(31:07) - Gratitude arises when you realize success is not deserved.(46:30) - Appreciate the present, as they may be your last moments.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Jul 13, 2023 • 9min
The M.A.G.I.C Offer Formula | Ep 563
“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(3:52) - Use the M.A.G.I.C formula to make quick headline variations(6:04) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was October 16, 2020)

Jul 11, 2023 • 9min
3 Questions To Ask Yourself For Product And Service | Ep 562
"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Small entrepreneurs get customers to make sales(2:44) - Q1: How to create the most value in the product itself?(4:13) - Q2: If it were one-tenth the cost, what else to make it better?(4:26) - Q3: What experience makes the customer a raving fan?(6:40) - Word of mouth is the most powerful and compounds(8:13) - The ultra-wealthy compounding everything they doFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was August 19, 2021)


