The podcast discusses the importance of mastering the give-to-ask ratio when making money online, emphasizing the significance of providing value and building goodwill with the audience. It also covers integrating asks into long-form content, controlling supply and demand to maximize profits, and compounding growth for long-term success.
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Quick takeaways
The key to making money online is mastering the give-to-ask ratio, providing value and building goodwill before making any asks.
In content creation, consistently providing value and maintaining a minimum three to one ratio of giving to asking ensures audience growth and avoids loss.
Deep dives
Mastering the Gift to Ask Ratio
Mastering the gift to ask ratio is crucial in online business. It is important to find the right balance between giving value and making asks. Gary Vee popularized the concept of 'jab, jab, jab, right hook,' which emphasizes giving before asking. The key is to provide valuable content consistently and only make an ask when someone reaches out to you. By giving in public and selling in private, you can build goodwill, gain reciprocity, and reinforce your brand.
Providing Value to Build Audience
In content creation, the audience is the asset. By consistently providing value, you can grow and compound your audience over time. For short-form platforms like Instagram or TikTok, intermittent asks work better, where you make occasional posts about your offerings in between regular content. For long-form content like videos, podcasts, or blog posts, integrations are effective, where you naturally mention your products or services during the content. The goal is to maintain a minimum three to one ratio of giving to asking, building goodwill and avoiding audience loss.
Patience, Timing, and Maximizing Growth
In the game of making money online, patience and timing play crucial roles. Holding back asks and focusing on giving allows you to artificially shift the demand curve in your favor. By keeping the supply of your products or services relatively low and inflating demand through valuable content, you can increase pricing power, profits, and growth. For optimal results, aim for a high ratio of giving to asking, such as 30 to one, while ensuring your growth and brand continue to compound.
“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:46) - Mastering the give-to-ask ratio and the power of goodwill
(4:14) - Giving in public and selling in private for maximum impact
(6:12) - Integrating asks into long-form content and maintaining the ratio
(10:02) - Controlling supply and demand to maximize profits
(11:48) - Giving and compounding growth for long-term success