The Programmatic Digest

In the Sensei's Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following resources: Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production Media Post Crisis Report Connect with: Stephanie Smith LinkedIn | Website | COURSE Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: First-Party Consent Can Replace Third-Party Cookies Connect with: Mike Hauptman LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV, Digital News Sites' Usage Sharply Higher Due To COVID-19 National TV News Channels See Big Viewing Gains, CNN Soars SSPs Tighten Their Belts Ahead of Feared Economic Contraction OTT Ad Inventory Rises as Virus Boosts Viewing eMarketer's Coronavirus updates Connect with: Gabriel Cohen LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter. He recaps, explains, and gives us his POV on each of the following: GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs Can Quibi Live Up To Its $1.75 Billion Valuation? Exclusive: CEO of AT&T ad unit Xandr resigns - source TikTok opens up to programmatic with The Trade Desk deal Connect with: Shiv Gupta LinkedIn | Website | NEWSLETTER SIGN UP Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles: Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud Online advertisers should evolve from 'brand safety' to 'brand suitability' Connect with: Shelley Stone LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to Study Perceptions of Instagram Influencers and Their Disclosures Additional Resources discussed: Starting the Decade by Giving You More Control Over Your Privacy Building a more private web: A path towards making third party cookies obsolete Guiding You Through Your Privacy Choices Now You Can See and Control the Data That Apps and Websites Share With Facebook Connect with: LaToya Shamboo LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i. This week, we discuss the following articles: The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech Ad Tech Is Trying to Rebuild the Industry From the Ground Up Connect with: Kolin Kleveno LinkedIn | Website Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter | Instagram

In the Sensei's Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech's Week in the Spotlight 'There's a big question mark': At Dmexco, ad tech braces for the challenges ahead What's in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. Connect with: Matt Prohaska LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: 'It's a balancing act': Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands' Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. Connect with: Sean Burke LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter

In the Sensei's Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon's Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity. Connect with: Robert Brill LinkedIn | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter