The Programmatic Digest

In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with discomfort, and other things Sharon Napier, CEO of Partners & Napier shares at the AdAge's Small Agency Conference.  In AdAge's agency brief highlighted The Collective, a new division dedicated to raising the visibility of women in sports, entertainment, and culture. Susan is a seasoned marketing professional with 21+ years of digital marketing experience. She has provided C-Level executives with very successful, holistic marketing programs. Her agency and client-side background make her a well rounded INNOVATIVE marketer with experience in various verticles including financial, tech, retail, and CPG. Susan has a passion for teaching and seeks opportunities to share knowledge about the digital space through a structured curriculum. She is the true definition of programmatic sensei which incorporates the very value of #LifeLongLearner Connect with: Susan Wallace: LinkedIn Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics.  This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more?   Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses.  He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja. Connect with: Matthew Silverman:  Linkedin  | Twitter | Website Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free".  Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day.   Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a MarketingLand article on Location-based targeting and give us his point of view on GDPR and CPPA. Frost Prioleau is the Co-Founder and CEO of Simpli.fi.  An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction. Considered to be a thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows. In addition, he shares his opinions and insights about retargeting in his monthly column published on Search Engine Land. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems. Connect with: Frost Prioleau:  Linkedin  | Twitter | Simpli.fi Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA  is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”.  Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its newest transparency tool, and some Holiday Shopping trends to watch for. Ashley Stephenson soon to be Privette is a paid social advertising expert originally from Raleigh, NC with a focus in serving e-commerce clients. Ashley has helped start-ups to household names in a variety of industries, including numerous fashion brands. She has worked at digital marketing agencies and with publicly-traded brands in fine jewelry and exterior building products. Personally, Ashley is still an avid Facebook user and loves Instagram as well! She will become Mrs. Privette sometimes in December 2019. Connect with: Ashley Privette: LinkedIn  Programmatic Digest Podcast: Contact | Website | Shownote  Helene Parker: Website | LinkedIn | Twitter  

This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the sell-side as on the buy-side? Later on, Alexis Day joins us in the Sensei’s Corner to help navigate through couple MarketingLand articles on Google's and Waze's partnership. Alexis Day is an experienced marketing professional with a focus in creative development, digital marketing, media planning/buying, project/campaign management, strategy, brand integration, and sponsorship/promotions. Overall, She has a knack for not only creating and leading conversations but influencing and helping people get their message out. You will certainly feel her charismatic energy in this episode and on her very own podcast The Brand Equation where she is the co-host of the show. Connect with: Alexis Day: LinkedIn | Podcast Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter  

This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams.  Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, including lifestyle and health, business and technology, and comedy.  The U.S. Women’s National Team’s 13-0 win over Thailand dominated Twitter during the group stage of FIFA Women’s World Cup France 2019. Facebook just unveiled AI Habitat -- a simulation platform designed to train “embodied agents” like virtual robots in photo-realistic 3D environments. Despite large spend on promotional effort, TV providers are not focused on the product side said missed opportunity.  In the Sensei’s Corner later, Sanarr McLaughlin and Helene Parker continues the conversation on Behind the Number episode and Adage article on Diversity and Inclusion in part II of the interview.  Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast and co-owner of digitalXmedia, which provides access to media experts on a subscription model. Connect with: Sanarr McLaughlin: LinkedIn | Podcast | Website Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter

This week, we discussed the new integration with Scarborough and   Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr McLaughlin joins us in the Sensei’s Corner to discuss couple articles on Diversity and Inclusion in a two-part episode.  Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast and co-owner of digitalXmedia, which provides access to media experts on a subscription model. Connect with: Sanarr McLaughlin: LinkedIn | Podcast | Website Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter

Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 Connect with: Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter