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The Programmatic Digest
21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak
Apr 22, 2020
27:35
In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media.
We did not directly refer to any articles but I pulled the following resources:
- Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth
- 10 Ways Brands Are Getting Creative With Their Ads as Quarantine Stalls Production
- Media Post Crisis Report
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