13. Contextual Targeting 2.0 With Sean Burke

In the Sensei’s Corner, we welcome Sean Burke from Teads.

This week, we discuss the following articles:

• ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further
• Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future
• The Grim Future Of An Open Web Devoid Of User Tracking
• Teads links up with Moat to offer billing only on 100 per cent viewable ads

Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. 

Connect with:

• Sean Burke LinkedIn | Website 
• Programmatic Digest Podcast: Contact | Shownote | Website
• Helene Parker: Website | LinkedIn | Twitter