Startup Hustle

Join Matt Watson and Praveen Ghanta, the founder and CEO of Fraction, as they dive deep into the world of leveraging fractional talent. If you're an entrepreneur navigating the intricate landscape of startup growth, you're in for a treat! Praveen shares his insights on hiring fractional talent, unraveling the success story of a profitable SaaS business with an impressive 50% profit margin. He delves into the nitty-gritty of fractional hiring, unraveling the pivotal role fractional developers play in their growth journey. Matt and Praveen turn to the fascinating fact that top talent, even successful CTOs and senior developers, can be affordable. It could be assuaging boredom, desiring to diversify their income, or just helping a friend out. Whatever the case, founders with limited resources will take that deal! Matt and Praveen agree that leveraging fractional talent is a game-changer for early-stage companies looking to accelerate their offshore team success. But, as with any groundbreaking concept, there are challenges. Praveen sheds light on the limitations of fractional software development teams, including maintaining productivity.  They also discuss the importance of building trust in B2B sales through personal connections. Matt provides an example of how showcasing remote workers' personalities through video interviews helped build that trust. So buckle up, folks! We're about to unravel the secrets of Leveraging Fractional Talent with Praveen Ghanta right here on Startup Hustle. Let's dive in!    Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Fraction website: https://hirefraction.com   Learn more about Praveen Ghanta: https://www.linkedin.com/in/pghanta  See omnystudio.com/listener for privacy information.

Join Matt Watson and Mike Bell, the visionary Founder and CTO of Scheduler AI, for a dynamic chat about automating scheduling with AI. Mike starts by revealing the inception of Scheduler AI, born out of the frustration of trying to coordinate social events with friends. The pair talk about the oddities of team recruitment, the intricacies of sales meetings, and how AI became the unsung hero of scheduling. Matt even suggested Scheduler AI for managing his kid's first birthday party – because orchestrating such events is no cakewalk! Matt and Mike cover everything from the hurdles of coordinating remote teams to the progressive role of AI in Scheduler AI, and how he manages to compete against giants like Calendly. Tune in for an episode filled with humor, practical scheduling strategies, insights on founding a business with your partner, and a peek into the remarkable abilities of tech entrepreneurs.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the SchedulerAI website:  https://www.scheduler.ai   Learn more about Mike Bell: https://www.linkedin.com/in/michaeltoddbell   See omnystudio.com/listener for privacy information.

Join Matt Watson and Jason Taylor, Founder and CEO of Matchless Cabinet, as they discuss building a 7-figure side hustle. With a shared history from their Stackify days, Matt and Jason easily connect over the art of tech professionals excelling in business ownership.  Jason recounts how his passion for home remodeling and DIY projects left him frustrated when he couldn’t get exactly what he wanted for his own home. His research into led him to get into custom cabinets' intricate technology and logistics.  Matt leaves no stone unturned, grilling Jason on his ingenious go-to-market strategy, transforming a humble side hustle into a colossal success story. The conversation revealed some surprising strategies that many entrepreneurs would do well to adopt for their own side hustles.  Tune in to the episode to learn more about unlocking the potential for your own incredible side hustles!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Matchless Cabinet website:  https://matchlesscabinet.com   Connect with Jason on LinkedIn: https://www.linkedin.com/in/jataykc  See omnystudio.com/listener for privacy information.

Join Matt Watson and Justin Guerrete, Founder & CEO of TrueLetter, as they dive deep into working with affiliates at scale. Justin is a rookie non-tech SaaS founder, while Matt is a four-time tech founder with two successful exits, so the ball just kept rolling! First, Justin describes how TrueLetter could help brands manage an affiliate program at scale. It uses AI training modules to develop a “personalization filter,” so the brand can send each affiliate custom content. He shares the platform can handle thousands of personalizations for its clients.  Next, the conversation turns to the different approaches for affiliate marketing, depending on the industry. Matt points out that B2C strategies wouldn’t necessarily work with B2B companies like Full Scale. Justin agrees that the promos that ecoms offer their affiliates would probably not work with software development companies, but he’s seen it all! The duo then swaps horror stories of early-stage founder missteps around “magic buttons,” fundraising, exits, and more. Both Matt and Justin had some pearls of wisdom to offer, so be sure to tune in to the episode!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the TrueLetter website:  https://www.trueletter.ai   Connect with and learn more about Justin Guerette: https://www.linkedin.com/in/justin-guerette  See omnystudio.com/listener for privacy information.

Join Matt Watson and Allison Cousins, Founder and CEO of Approach Dating, as they talk about navigating the crowded market space, specifically the world of online dating. Matt and Allison share their personal online dating anecdotes, highlighting the authenticity behind Approach Dating's organic approach. Together, they explore the intricacies of the online dating app landscape, shedding light on the hurdles of setting your product apart in a highly competitive industry. Matt emphasizes the significance of a robust go-to-market strategy, drawing inspiration from Allison's collaborative approach as a prime example. Tune in to this insightful discussion!     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Approach Dating website:  https://www.approachdating.com   Connect with Allison Cousins: https://www.linkedin.com/in/allison-cousins   Discussion Topics: Building a dating app and competing in a crowded market. (0:38) Dating websites and their ownership. (7:46) Dating app business model and partnerships. (11:57) Building a dating app for singles at sports and entertainment venues. (16:47) Hiring a CTO, dating app development, and marketplace challenges. (23:22) Online dating experiences and strategies for connecting with potential partners. (29:13) Differentiating a dating app in a competitive market through partnerships and unique go-to-market strategies. (34:46)  See omnystudio.com/listener for privacy information.

Join Matt Watson and Lorde Astor West, CEO and technical founder of RadHash, for an interesting discussion about building software in today's dynamic landscape. Astor talks about the concept of modules in software development so non-tech founders can build solutions on their own. They also discuss the challenges of scaling, data transfer from legacy systems, and fragmented microservices.    Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Lorde Astor West: https://radhash.ai   Discussion Topics: Entrepreneurship, software development, and startup experiences. (0:33) Balancing custom work and product development for a tech agency. (4:16) Custom software development and low-code platforms. (11:49) No-code development platform for building cloud-based solutions. (15:33) Software development tools and ease of use over time. (22:31) Scaling a startup's technology and managing risk. (27:36) Balancing engineering and CEO roles, low-code development. (36:24) Lorde Astor West encourages listeners to sign up for a beta and hit her up on LinkedIn (40:31)  See omnystudio.com/listener for privacy information.

Join Matt Watson and Sean Parsons as they discuss strategies for non-technical founders navigating the complexities of managing tech startups. Hear about various challenges non-tech founders face: product development, feature planning, and the intricacies of managing technical debts. Additionally, discover the pivotal role of establishing clear relationship boundaries and fostering effective communication between founders and developers. This episode is loaded with endless insights and tips for non-technical founders!     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Sean Parsons: https://www.seanpp.me   Discussion Topics: Sean Parsons’ backstory (1:27) Founders’ struggles with feature ideas (3:50) Don’t try to build and own everything (6:29) Product development and feature planning for a non-technical founder (10:08) Software development challenges and technical debts (13:28) The importance of consultants (18:14) Communicating with software developers as a non-technical founder (19:38) Boundaries and structures (22:53) Authority and confidence (27:25) Education and managing resources (31:17) Working with a development agency versus direct hiring developers (34:06) Sean Parsons’ Startup OS (42:41)  See omnystudio.com/listener for privacy information.

Join Matt Watson and Tristen Hazlett, Founder and CEO of Hinckley Medical LLC, as they explore his medical device startup journey. Listen to Tristen recount the inception of his startup right out of college and the challenges faced in developing a medical device. Gain insights into the dynamics of family collaboration within a startup, the intricacies of selling in the EMS sector, and the importance of patents.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Hinckley Medical LLC: https://hinckleymed.com  See omnystudio.com/listener for privacy information.

Join Matt Watson and Alex Polyakov, CEO of Project Simple, as they talk about managing software projects. Listen to their entertaining discussion about conflicts between product development and engineering needs. Gain insights into effective productivity tracking and strategies for market persuasion. Plus, unravel the complexities of technical debts.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about Project Simple: www.projectsimple.ai  See omnystudio.com/listener for privacy information.

Join Matt Watson and Josh Ledgard, Founder of KickoffLabs, as they discuss crafting a killer startup waitlist. Josh tells Matt how KickoffLabs evolved through customer feedback and insights. Explore the pivotal role a waitlist plays in generating diverse buzz for your offerings, unraveling the secrets of strategic product and service launches.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Learn more about KickoffLabs: https://kickofflabs.com  See omnystudio.com/listener for privacy information.