Startup Hustle

Ever wonder how top brands create ads that resonate with you on a personal level? In this episode of Startup Hustle, Matt Watson dives into AI-powered marketing with Matt Swalley, Co-founder and Chief Business Officer of Omneky. Discover how Omneky's platform leverages cutting-edge AI to: Craft hyper-personalized ads: Target different age groups, cultures, and individuals with tailored messages that resonate. Generate and optimize ad creatives: Unleash the power of AI to test and refine your ad content for maximum impact, even with limited budgets. Automate ad buying and management: Free up your time and resources by letting AI handle tedious tasks across platforms like LinkedIn and Meta. Matt and Matt also discuss: The evolution of AI technology, including the impact of GPT-3 and GPT-4 on Omneky's platform. The future of AI-powered content creation, from image generation to video production. How agencies and brands can leverage AI to scale their marketing efforts and personalize the customer journey. Join us as we explore the exciting possibilities of AI in marketing and discover how it can help your business thrive!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Omneky website:  https://www.omneky.com   Learn more about Matt Swalley: https://www.linkedin.com/in/matt-swalley-59249533   Highlighted Discussion Points: AI and marketing with Omneky founder Matt Squally. 0:32 AI-powered ad generation and personalization. 1:21 AI-powered ad creative optimization. 6:02 AI-powered ad creative generation for various businesses. 11:59 AI-powered content creation and its future. 17:20 Marketing strategies and AI-generated content. 22:50 Digital advertising, sales, and marketing strategies. 29:03  See omnystudio.com/listener for privacy information.

Forget drones, the future swims! Imagine a world where robots don't fly, they dive - not through water, but through mountains of sand, grains, and powders. This isn't science fiction, it's the reality being built by Lorenzo Conti, the engineer behind a revolutionary technology. Join Matt Watson as he digs deep into the technology behind moving through "granular materials" with unprecedented efficiency. In this episode, we dive headfirst (pun intended!) into Lorenzo's fascinating journey: From discovering a hidden connection between physics and sand to creating the world's first "Dune"-worthy sand swimmer. Navigating the challenges of changing entire industries, one grain at a time. Unveiling the secrets of movement in unpredictable environments, paving the way for a future of automated grain management. Exploring the future of robotics, where robots become platforms for customization and collaboration. And finally, challenging the status quo of international patent protection in the age of innovation. Join us as we uncover the secrets of the "granular world" and explore the future of technology that literally swims through it!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Crover website:  https://www.crover.tech Learn more about Lorenzo Conti: https://www.linkedin.com/in/lconti   Highlighted Discussion Points: Building robots to swim through grain with Crover founder Lorenzo Conti. 0:31 Entrepreneurship, innovation, and technology in Scotland. 1:35 Using AI to monitor grain quality and safety. 6:57 Using sensors to monitor grain quality. 11:46 Designing and manufacturing a robot for harvesting grain. 17:49 Developing a robotic system for grain storage inspection. 25:26 The patent filing process for a unique physical device. 31:54 Entrepreneurship, technology, and the future of work. 37:04  See omnystudio.com/listener for privacy information.

Join host Matt Watson as he goes into the complex world of automotive technology with a twist of entrepreneurial spirit. In this episode, Matt sits down with the innovative mind behind WebBuy and the visionary founder of Pauldron, CTO Steve Dimock. Buckle up as they traverse through the rugged landscapes of Montana, exploring the untamed frontier of tech industry growth. From the emergence of pioneering companies like Onyx to the burgeoning computer science programs igniting young minds, Montana's tech scene is a force to be reckoned with. Unveil the challenges of crafting an online car-buying platform with Steve Dimock, where the scarcity of software talent in Kansas is just the tip of the iceberg. Dive deep into the complexities of digital retailing solutions and the quest for transparency in the automotive realm. Explore the innovative strategies employed by WebBuy and Pauldron to revolutionize the car buying process, promising not just efficiency, but a newfound trust between dealerships and consumers. Discover how they're slashing dealership wait times and reshaping the very fabric of automotive retail. Peel back the layers of technological ingenuity as Matt and Steve dissect the AI-powered revolution in vehicle service contracts. From personalized recommendations to seamless follow-ups, witness the future of automotive maintenance unfold before your eyes. And don't miss out on the riveting tale of Steve Dimock's latest venture, Pauldron, where partnerships pave the road to success and experience meets innovation head-on. Tune in as Matt Watson and Steve Dimock navigate the fast lanes of tech entrepreneurship, leaving no stone unturned in their quest to reshape the automotive landscape, one byte at a time.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Visit the WebBuy website:  https://webbuy.com/    Visit the Pauldron website: https://pauldron.net/    Learn more about Stephen Dimock https://www.linkedin.com/in/sdimock/    Highlighted Discussion Points Automotive tech and startup WebBuy and Pauldron with CTO Steve Dimock. 0:01 Tech industry growth in Montana. 1:03 Challenges in creating an online car-buying platform. 2:19 The complexity of car buying process and digital retailing solutions. 6:11 Car buying process and software to improve trust and efficiency. 9:51 Digital retailing for car dealerships. 14:51 Digital retailing adoption in the automotive industry. 21:28 Automotive digital retailing and new company Pauldron. 26:35 AI-powered vehicle service contract follow-up system. 31:25 Go-to-market strategy for a new venture. 36:45 See omnystudio.com/listener for privacy information.

Ever wondered how tech is transforming the dusty world of paving and construction? Join us on the podcast as we chat with Bryce Wuori, CEO of PaveWise, who turned a family business into a cutting-edge tech company! Here's what you'll learn: From asphalt to algorithms: How Bryce pivoted a traditional business and tackled industry challenges with software solutions. Weathering the storm: Discover how PaveWise uses AI to predict and avoid costly weather disruptions, saving businesses time and money. Bootstrapped to VC-backed: Get the inside scoop on building a tech startup from scratch, including funding strategies and scaling with an offshore team. Idea bucket or chaos vortex? Learn how PaveWise manages innovation in a fast-paced environment, prioritizing the right ideas for success. Customer-first: From building for themselves to listening to users, understand how PaveWise adapts and delivers value. From dusty boots to trade shows: Uncover PaveWise's unique go-to-market strategy for connecting with clients in the real world. Ready to pave the way to your own success? Tune in to the podcast and get inspired by Bryce Wuori's story!     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io/   Visit the PaveWise website:  https://pavewisepro.com/    Learn more about Bryce Wuori https://www.linkedin.com/in/bryce-w-89818b237/    Highlighted Discussion Points: Paving technology and construction with the CEO of PaveWise. 0:00 Paving industry challenges and software solutions. 1:05 Weather impacts on construction work and proactive planning. 4:34 Construction software development and entrepreneurship. 8:56 Scaling a tech startup with a CTO. 15:31 Managing and prioritizing ideas in a fast-paced startup environment. 23:46 Entrepreneurship, product development, and customer feedback. 27:00 Software development challenges and sales strategies. 32:32 Go-to-market strategies for tech companies. 36:56  See omnystudio.com/listener for privacy information.

Ready to supercharge your test automation and launch your startup to new heights? Elevate your company's efficiencies with insights from Chris Harbert, Founder and CEO of Testery, on mastering test automation and scaling globally. Forget the tired advice about needing a Silicon Valley address. Chris defied the odds, building a thriving remote-first company from his home base in Columbia, Missouri. We'll unpack his journey, from the early days of bootstrapping to tackling the challenges of scaling millions of tests daily. But it's not just about bragging rights. Chris gets real about the software testing trenches, sharing the nitty-gritty of managing 3,000 concurrent tests and navigating a crowded market. He reveals the secrets to his success, including finding your niche and embracing cutting-edge tools like Playwright and Cypress. Looking ahead, Matt and Chris explore the future of testing, where low-code and no-code solutions are changing the game. Plus, Chris shares his hard-won entrepreneurial wisdom, from facing rejection to the mental toughness needed to weather storms like economic downturns and business successes. This episode is packed with actionable insights, whether you're a seasoned QA engineer or a wide-eyed startup founder. So, grab your headphones, hit play, and join us as we optimize your test automation journey with Matt Watson and Chris Harbert!   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Testery website:  https://testery.io   Learn more about Chris Harbert: https://www.linkedin.com/in/christopherharbert   Discussion Point Timestamps: Starting a tech company in Columbia, MO. 1:35 Scaling test automation at scale with reliability. 7:15 Software testing challenges at scale. 12:49 Software testing challenges and opportunities in a crowded market. 17:29 Software testing and development trends. 22:35 Risk-taking and success in the tech industry. 27:37 Resilience and staying motivated despite challenges. 33:33 Sales and scaling a business. 37:45 Balancing product development for small and large businesses. 41:55 Startup success, testing, and podcasting. 46:25  See omnystudio.com/listener for privacy information.

Want to learn how an ambitious entrepreneur built a global print-on-demand empire from scratch? Then you'll love this conversation between Matt Watson and James Berdigans, founder and Executive Chairman of Printify. James shares his inspiring story of starting Printify after his previous business failed due to inventory issues. He realized the potential of print-on-demand and set out to create a platform that empowers anyone to start an online merch store without risk. Matt draws on his own experience in screen printing as a teen to understand how digital printing transformed the industry. He's fascinated to learn how Printify handles the complex logistics behind custom printing millions of unique products daily. You'll discover the challenges of managing a distributed remote team across 30 countries, policing copyright infringement on a massive scale, and ensuring quality control when every order differs. This engaging conversation provides fascinating insights into building a global tech company from the ground up. James offers invaluable advice on entrepreneurship, persevering through challenges, and just starting a business. You might even be motivated to turn your own creative ideas into an online storefront.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Printify website: https://printify.com   Learn more about James Janis Berdigans: https://www.linkedin.com/in/berdigans  See omnystudio.com/listener for privacy information.

Aaron Painter, founder and CEO of Nametag, discusses the challenges of verifying identities online, the deceptive power of deep fakes, and the responsibility of social media platforms in combating misinformation. He shares insights into creating a loyal workforce and the critical role of culture, training, and security measures in today's business landscape. This episode is a must-listen for those interested in secure authentication, deep fakes, and building a resilient business culture.

Join Matt Watson and Chuck Rinker in a lively chat about the cutting-edge world of AI in hiring, customer service, and healthcare. They dive into the fascinating realm of AI personalities and avatars, exploring how these technologies revolutionize communication in various industries.  Chuck, the brains behind PRSONAS™, breaks down the use of AI personalities in customer service and the creation of avatars that dodge the uncanny valley. The duo then dives into healthcare communication, where AI-powered avatars speak the language of inclusivity.  From AI-powered avatars for diverse language support to virtual assistants enhancing hospital visits, they uncover the endless possibilities of AI-driven innovation. Tune in as they discuss the role of AI in recruitment, customer service, and software development, offering insights into its limitations and potential.  Don't miss out on Chuck's journey, his therapeutic love for hands-on work, and his bold take on innovation and inclusivity in business. Tune in to this engaging conversation about entrepreneurship, innovation, and the future of AI technology!     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the PRSONAS™ website: https://www.prsonas.com/    Learn more about Chuck Rinker: https://www.linkedin.com/in/chuckrinker/ See omnystudio.com/listener for privacy information.

Tech whiz Dmitry Shapiro joins Startup Hustle's Matt Watson for a mind-bending chat about how AI is turbocharging businesses. Shapiro's got the pedigree – Google, MySpace, you name it – but his latest venture, MindStudio, is all about putting AI to work in the real world. Shapiro spills the beans on how MindStudio empowers anyone, from solopreneurs to giants, to build AI-powered brainpower for their biz. We're talking CRM notes on autopilot, reports that write themselves, and a whole lot more. But it's not all sunshine and algorithms. Shapiro tackles the real challenges of AI adoption, from user-friendly interfaces to data privacy concerns. And guess what? MindStudio's already got traction, snagging millions in funding and partnering with big players to bring AI to the masses. This ain't just about tech, though. Shapiro's got wisdom to share with any entrepreneur. He talks passion, smarts, and the gotta-have drive to navigate the ever-changing digital landscape. Ultimately, MindStudio's story is about redefining what it means to do business in the age of AI, and Shapiro's the inspiring guide at the helm. So, buckle up and hit play. This podcast is your front-row seat to the AI revolution, with Shapiro as your friendly neighborhood tech guru. You'll walk away with insights, inspiration, and maybe even a killer idea for your own AI-powered hustle.     Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the MindStudio website: https://youai.ai/    Learn more about Dmitry Shapiro: https://www.linkedin.com/in/dmitry-shapiro-a2b1/ See omnystudio.com/listener for privacy information.

Join Matt Watson and CEO and Founder of Planorama Design, Matt Genovese, as they discuss software development requirements that drive design. They dive deep into the intricate world of software development, where the blueprint for success lies in the often-overlooked realm of software requirements.  The two veteran developers and entrepreneurs share their insights into the underlying significance of well-crafted requirements in software development. Matt Watson uses the analogy of home blueprints to illustrate how not having software requirements right off the bat can make a lot of waste and mess. Bathrooms, for instance.  The discussion further ventures into the fascinating territory of design debt in software development, highlighting the delicate balance between evolving UI designs and potential customer alienation. Watson and Genovese share frustrations with industry tools like Google Analytics and unveil their toolkit secrets. These include whiteboards, Fig Jam, and the internally developed Sinfonia, designed to break down problems and enhance collaboration in planning. The conversation concludes with reflections on the intersection of software development, user experience, and entrepreneurship, with both Matts underscoring the paramount importance of customer engagement in crafting effective software requirements. Get ready for an enlightening journey into the heart of technology and entrepreneurship on this "Startup Hustle" episode with Matt Watson and Matt Genovese.   Find Startup Hustle Everywhere: https://gigb.co/l/YEh5   This episode is sponsored by Full Scale: https://fullscale.io   Visit the Planorama Design website: https://planorama.design   Learn more about Sinfonia - Product requirements tool for product managers and teams: https://sinfonia.site   Learn more about Matt Genovese: https://planorama.design/podcast  See omnystudio.com/listener for privacy information.