

How to Scale a Business
Amplafy Media
Everything you need to know about scaling a business online
Episodes
Mentioned books

Jul 11, 2023 • 24min
How Dean Crutchfield Built Crutchfield Partners by Building Opportunities for Others and Maximizing Provided Value to Customers
Welcome to another episode of ""How to Scale a Business." In this episode, we have the pleasure of exploring Dean Crutchfield's unwavering motive to build opportunities. With the imminent rise of AI and its potential impact on numerous job sectors, Dean emphasizes the importance of simplicity, indispensability, alignment with customer needs, and raising priority from the SNAP method. Join us as we delve into the strategies and insights that Dean shares to navigate the evolving landscape of opportunities in this rapidly changing world. If you want to connect with Dean Crutchfield, you can find him on LinkedIn. Thanks so much for joining us this week. If you haven't already, make sure to subscribe to ""How to Scale a Business"" on iTunes and leave us a review. We'd love to hear your feedback!"

Jul 10, 2023 • 17min
How David Girault Helps Business Owners to Scale and Thrive in Competitive Markets
David Girault joins us for a thought-provoking conversation on intriguing world of acquisition entrepreneurship. David discusses how it can serve as a viable alternative to starting a business from scratch and also his experiences and insights on the process of acquiring a business, the importance of due diligence, and the potential for growth and scalability. This episode is a must-listen for early-stage founders and CEOs looking to explore innovative strategies for business expansion.00:00:00 Introduction00:00:49 David Girault's entrepreneurial journey00:01:54 Introduction to acquisition entrepreneurship00:02:37 Discussion on starting a business from scratch vs. buying an existing one00:03:17 How to decide between starting your own thing or acquiring something else00:04:19 Discussion on the value of existing organizations in business acquisition00:05:00 The challenges of funding a startup00:06:18 Overcoming the intimidation of business acquisition00:07:25 Introduction to Buy and Build Advisors00:08:03 The transition from being a specialist to a generalist in business00:09:49 The second half of the conversation begins00:10:14 Introduction to the formula for success00:11:20 Importance of taking action00:12:30 Simplifying the process of business acquisition00:13:24 The impact of the baby boomers on business transition00:15:18 Where to find more about David Girault and Buy and Build AdvisorsLinks And Resources:Buy and Build AdvisorsConnect with David on LinkedInFollow David on TwitterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jul 9, 2023 • 25min
How Mark Casper Helps Transform Veterans' Lives Through Tech and Education
In this episode of How to Scale a Business, host Hector Santiesteban and Mark Casper, CEO of Tech for Troops, delve into the revitalization of a struggling organization into a flourishing enterprise. They underscore the role of technology and lifelong learning, both vital elements for early-stage ventures. Mark sheds light on their unique recycling initiative and the significance of fostering a strong community, highlighting the essence of entrepreneurial audacity and innovation. Chapters:00:00:00 - The Power of Persistence: Navigating the Startup Journey00:02:22 - Transformative Impact: Leveraging Technology for Social Good00:03:40 - A Mission-Driven Pivot: The Power of Determination in Startup Success00:06:25 - Transitioning from Profit to Purpose: Navigating Fundraising Challenges00:10:04 - Impactful Initiatives: Leveraging Business for Social Change00:13:48 - Cultivating a High-Performance Culture: Balancing Respect and Standards for Startup Success00:16:42 - From Immediate Impact to Lasting Legacy: Guiding Team Members Towards Success00:19:06 - Overcoming Doubts: Addressing Challenges in Skill Development Initiatives00:20:49 - Leveraging Gaming for Greater Good: Innovative Approaches to Social ChallengesLinks And Resources:Tech For TroopsMark Casper on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 28, 2023 • 18min
How Nick Adams Helps Businesses Increase Their Value and Impact
Nick Adams shares valuable insights on the delicate balance between one's authentic self and essential business aspects. Nick discusses the importance of providing clients with effective frameworks while avoiding overreliance on limiting tools. He emphasizes the foundational significance of establishing a solid base in website building and overcoming inner challenges in entrepreneurship. Tune in to gain valuable insights from Nick Adams, a trusted voice in the field, and discover how early stage founders and entrepreneurs can navigate their business journeys.Chapters:00:00:00 - Get started with valuable tips on effectively using the Chat GPT model and exploring the resources provided by Learnprompting.org00:01:13 - Discover important lessons learned in business, as prioritizing authenticity and delivering value transform one's entrepreneurial journey.00:04:48 - Embrace the mindset of a beginner, overcoming failure and embracing the opportunity to provide value in the ever-evolving world of business.00:07:00 - Unleash the power of authenticity, exploring strategies to scale yourself in business and coaching while staying true to your core values.00:10:14 - Navigate the complexities of AI perception, unlocking its potential and harnessing its power to drive innovation and growth.00:14:31 - Delve into the transformative power of authenticity, discovering how to scale your business without losing the essence of who you are.Links And Resources:WebsiteNick Adams on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 27, 2023 • 26min
How Sue Mohr Helps CEOs Grow Their Business Through Self-Awareness
In this episode, Sue Mohr, shares crucial insights on leveraging one's unique strengths, the impact of active listening, and the utility of the Enneagram in startup growth. She highlights the Enneagram's potential in navigating complex decision-making, discusses the essential balance of emotional intelligence for startup success, and reiterates that active listening is key to scaling operations and equips her audience with strategies to expand their ventures.Chapters:00:00:00 Kickoff: Scaling Business with Guest Sue Mohr00:03:01 The Enneagram: Decoding Self-Understanding to Beat Entrepreneurial Stalling00:04:09 Illuminate Inaction: Leverage Enneagram to Crush Paralysis and Procrastination00:07:34 Unlock Potential: Enneagram’s Role in Boosting Business and Personal Growth00:13:37 Heart Power: Emotion-Filled Voyage of Triads Three and Four00:15:55 Leadership Enlightenment: Self-awareness's Key Role00:17:03 Public Speaking Unleashed: Conquer Fear and Embrace Ambiguity00:20:38 Maximizing Potential: Hiring a Coach & the Discovery Process00:24:11 Success Unlocked: Scale Business via Active ListeningLinks And Resources:Sue Mohr on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 21, 2023 • 20min
How Colton Griffin is Reinventing Cannabis Technology
In this episode of How to Scale a Business, Colton Griffin, CEO of Flourish, shares his unique journey in the cannabis industry. He discusses his background as an engineer as well as the importance of being flexible in your product design. Links And Resources:FlourishColton Griffin on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 15, 2023 • 21min
How Martin Lew's 'No Matter What' Attitude Led Him to Success
In this episode of the How To Scale Business podcast, host Hector Santiesteban interviews Martin Lew, CEO of Commtrex, a logistics company revolutionizing the rail industry. Despite not having prior experience in rail, Lew identified an opportunity to modernize the sector by creating a digital platform connecting shippers and suppliers. He foresaw the need for a virtual railroad in response to the changing workforce dynamics and was determined to bring this vision to fruition. Lew shares his regret minimization framework, which guided him in making decisions that enhanced supply and demand connectivity. He also discusses the challenges of building technology and allocating resources to unproven features. Lew's entrepreneurial journey involved pivoting from leasing to storage when progress was slow, showcasing his resilience and adaptability.Chapters:00:00:00 - Introduction to Martin Lew: Expertise in Logistics and Supply Chain00:01:30 - From Trading Desk to Entrepreneurship: Uncovering Inefficiencies in the Rail Industry00:03:18 - Lessons from Failure: How Dealing with a Failed App Shaped My Success Today00:05:50 - From Darkness to Light: The Power of Perseverance in Entrepreneurship00:07:30 - Unveiling the Challenges: The Quest for a Better Way to Move Freight00:10:54 - Uncovering the Hidden Gap: The Untapped Potential of Industry Knowledge in a Changing Marketplace00:12:20 - Unveiling the Evolution: Phases of Business and Organization - A Deep Dive into Building Teams and Creating Marketplaces00:16:28 - Navigating the Ups and Downs: Surprising Lessons Learned on the Entrepreneurial Journey00:18:52 - From Shippers to Storage: How One Entrepreneur Built a Thriving Marketplace Brick by Brick00:20:19 - Connect with Martin and Leave a Rating or Review for the PodcastLinks And Resources:WebsiteMartin Lew on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 15, 2023 • 25min
How Sandie Eggers is Creating Purpose-Driven Leaders
In this episode of the How To Scale a Business podcast, host Hector Santiesteban interviews Sandie Eggers about personal resilience. While previous episodes have focused on business tactics, they delve into the importance of developing resilience in order to overcome setbacks and challenges. Sandie shares a powerful example of how two individuals responded differently to a difficult situation, with one person bouncing back and the other becoming stuck. The conversation highlights the various factors that contribute to resilience and emphasizes the importance of cultivating this trait in order to achieve success in both personal and professional endeavors. The episode is sponsored by Amplafy Media, a podcast production company that helps individuals share their message with the world.Chapters:00:00:00 - Spotlight on Personal Resilience with Sandy Eggers00:03:42 - Transforming Stigma into Strength: Rethinking Trauma and Leveraging Resilience00:06:41 - Harnessing the Power of Resilience: Exploring Trait and State Resilience for Growth00:08:36 - The Hidden Power of Positive Events: Building Resilience with an Optimistic Outlook00:11:21 - Proactive Strategies for Building Resilience: Overcoming Adversity as an Entrepreneur00:14:17 - Embracing Resilience in the Face of Challenges: Spiritual Beliefs and a Growth Mindset00:16:26 - Building Resilience: Science-Backed Techniques and Exercises for Overcoming Adversity00:20:15 - The Key to Business Scaling: Insights from Sandy Eggers in the Creator Economy00:23:07 - Turning Setbacks into Success: Unveiling Opportunities Amidst AdversityLinks And Resources:WebsiteSandie Eggers on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 14, 2023 • 24min
How Ali Long is Helping You Find Fulfillment in Your Work
In this episode of the How To Scale a Business podcast, Hector Santiesteban and Ali Long discuss the importance of self-leadership for business owners. They emphasize the need to prioritize self-reflection, reprioritization, and focusing on what can be controlled to avoid burnout and improve personal relationships. They also touch on the significance of knowing one's strengths and weaknesses for personal and professional growth.Chapters:00:00:00 - The Role of Self-Leadership in Business Scaling: An Introduction00:03:06 - Challenges of Leadership in Corporate Spaces: Moving Beyond the Promotion00:05:46 - Embarking on Your Self-Leadership Journey: Tips and Resources for Success00:07:54 - Prioritizing Self: Unleashing Your Potential through Self-Leadership00:10:02 - Unlocking Success: Incorporating Feedback and Developing Self-Leadership Habits00:12:25 - Maximizing Productivity: Self-Awareness and Managing Blind Spots in Leadership00:15:10 - Identifying Blind Spots: Understanding Personal Wiring for Overcoming Challenges00:18:50 - Uncovering the Impact of Personal Trauma on Professional Life: Addressing Blind Spots00:21:21 - Expert Insights on Scaling Your Business: Ali Shares Secrets and Valuable ResourcesLinks And Resources:WebsiteAli Long on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 13, 2023 • 26min
How Marc Dube is Building Successful Partnerships for Business Growth
In this episode of the How To Scale a Business podcast, Hector Santiesteban interviews content marketer Marc Dube about his journey in the industry. Marc shares his experience of starting in content marketing and realizing its potential as a marketing tool. He discusses the evolution of content marketing and emphasizes the importance of creating engaging, authentic content that resonates with audiences. Marc also highlights the need for companies to adapt to changing trends and avoid relying on outdated content formats. The episode provides valuable insights for those interested in content marketing and offers ways to connect with Marc online through his website and LinkedIn profile.Chapters:00:00:00 - Content Marketing: An Introduction by Marc Dube on How to Scale a Business Podcast00:02:37 - Revolutionizing Marketing: The Impact of Newsletters on Retention and Sales00:05:33 - The Importance of Customer Retention in Sales and Marketing Strategies00:08:20 - Newsletters as the Ultimate Marketing Package: Insights from a Content Marketing Veteran00:11:18 - Content Marketing vs Direct Response Marketing: A Founder's Perspective on their Power00:14:55 - The Next Phase of Content: How AI is Shaping Buying Habits and Changing the Game00:18:33 - Standing Out with Social Proof Content: The Key to Meaningful Engagement00:22:01 - The Value of Client Collaboration in Effective Content CreationLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!