

How to Scale a Business
Amplafy Media
Everything you need to know about scaling a business online
Episodes
Mentioned books

Jun 12, 2023 • 19min
How Jeff Wayne is Calculating Risks by Balancing Opportunity and Potential
In this episode of How to Scale a Business, host Hector Santiesteban is joined by Jeff Wayne, CEO of Max ERC Refunds. They delve into the keys to unlocking success in business and highlight the significance of passion and creativity. The episode encourages listeners to think outside the box and emphasizes that while success is not easy, it is attainable through hard work and dedication. Jeff Wayne shares his personal journey of starting a business and the challenges he encountered along the way. He offers practical advice for aspiring entrepreneurs, emphasizing the importance of finding one's true calling and pursuing passions.Chapters:00:00:00 - Durakon Industries: A Risky Business Venture00:02:30 - From Wigs to Million-Dollar Ads: A Family's Entrepreneurial Journey00:06:22 - Taking the Leap: Passion and Sound Business for Success00:08:14 - Life is Too Short for Passionless Jobs: Find Your True Calling00:10:41 - Sponsorship and Pursuing Your Passion: Insights from a Podcast Episode00:13:12 - Unlocking Business Success: Thinking Outside the Box00:15:04 - Jeff Wayne: Educating Customers on the Employee Retention Tax CreditLinks And Resources:WebsiteJeff Wayne on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 9, 2023 • 14min
How Vard Movsisyan Is Building Her Personal Styling Business By Delivering Sensible Styling Just For You
Links And Resources:Vard Mov websiteThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 9, 2023 • 16min
How Marguerite Yeo At yorCMO Helps Growth-Minded CEOS Get The Hands-On Marketing Expertise They Need
Links And Resources:YorCMO websiteMarguerite Yeo on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 8, 2023 • 21min
How Barbara Jones Helps Women Entrepreneurs Raise Millions for Their Businesses
In this episode of How to Scale a Business, Barbara Jones Brown provides valuable insights on raising funds for your business. She highlights the significance of curating a funding list that aligns with your demographic and social impact goals. Brown advises entrepreneurs to prepare their business thoroughly before pitching to investors and encourages them to explore alternative avenues to maximize equity. She offers practical advice for underrepresented founders, such as building a strong following prior to seeking funding and exploring grants and loans specifically available to women and underrepresented groups. Chapters:00:00:00 Finding Funding: Grants And Loans For Underrepresented Founders And Women00:02:59 Starting a Business with No Financial Support: The Hardest Thing I've Ever Done00:07:47 Breaking the Mold: How One Entrepreneur Overcame Bias and Raised Millions Despite Initial Rejection00:10:38 Targeted Funding: How Barbra Jones Raised Millions by Focusing on the Right Investors00:13:14 Empowering Underrepresented Founders: Expert Advice from Barbara Jones Brown00:15:13 Curate Your Funding List: How to Find Investors Who Support Your Demographic and Social Impact Goals00:16:58 Three Pieces Of Advice For Getting Funding For Your BusinessLinks And Resources:Freeing Returns WebsiteBarbra Jones on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterAbout Barbara:Barbara Jones is the founder/CEO of Lillii RNB Inc which is doing business as Freeing Returns. Barbara has been in the Retail Technology sector for over 20 years and have been on the founding teams of 2 Retail Technology startups that both exited for close to $100M.Barbara has created Retail Tech Software that is running in over 4000 stores throughout the US, Canada and Japan. She has been in the roles of POS Architect and Solutions Architect for The Home Depot, LL Bean and Pep Boys and many more solving multi-million dollar issues for them.Her newest venture has been to transition Lillii RNB Inc from a System Integration consulting company to an Enterprise Solutions company with their Returns Management and Profit Optimization platform, Freeing Returns™ - that helps retailers find the Fraud and Shrink that's HIDING in their Data. We have successfully closed our Seed round, led by Serena Williams' venture fund and Aperture Venture Capital - bringing our total investments to over $4M.Barbara lives in Lithonia, GA with her husband of 2 years, but is from Austin, TX. She graduated from the University of Texas at Austin with a Bachelor of Science degree in Computer Science. She is a Gulf War Veteran, an Avid supporter of Women in STEM and hires and trains minorities in the space of Retail Technology.

Jun 2, 2023 • 25min
How Prakash Rao is Taking A Systematic Approach to Learning
In this episode of How to Scale a Business, Hector Santiesteban and Prakash Rao discuss learning, productivity, and business growth. They emphasize the importance of adopting a systematic approach to learning and understanding the motivations behind learning. They also delve into the secret to scaling a business, which involves consistent and repeatable action. The episode provides tips for maximizing productivity, including effective note-taking techniques and visual aids. Throughout the episode, they emphasize the importance of identifying the root problem and implementing the insights gained.In This Episode, You'll Learn:00:00:00 - Standing Out in Business Scaling: Setting Yourself Apart from Competition00:01:10 - Mastering the Art of Learning: Key to Success00:04:02 - Systematic Learning Approach: Academic Triumph00:06:19 - Motivation to Learn: Children vs. Adults00:11:21 - Solving Multiple Issues through Root Cause Analysis and The One Thing Book00:15:13 - Effective Note-Taking Techniques: Mindmaps and Visuals00:19:04 - Mind Mapping Resources and Turbo Learner for All Ages00:22:38 - Tips for Growing and Scaling a Business: Consistent and Repeatable ActionsLinks And Resources:Prakash Rao on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jun 1, 2023 • 20min
How Kathryn Troutman Can Unlock Your Career Potential
In this episode of How to Scale a Business, Hector Santiesteban is joined by Kathryn Troutman, an expert in federal resume writing. Kathryn shares her insights on creating a standout resume in a competitive job market. She highlights the importance of storytelling and having a portfolio of accomplishments to share during interviews. Kathryn provides practical tips for writing a resume that showcases specific examples of work experience and demonstrates value to employers. She also discusses resume length, the importance of keywords, and the ability to follow instructions.In This Episode, You'll Learn:00:00:00 - Evolving US Government Job Application Process00:03:58 - Optimal Resume Length: Five Pages Over Seven00:07:17 - The Growing Resume Writing Niche00:10:34 - Essential Information for Job Applications00:12:29 - Power of Keywords in Resumes00:16:15 - Broadening Perspectives and Addressing Blind SpotsLinks And Resources:Kathryn Troutman on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

May 31, 2023 • 22min
How Leili Sadaghiani is Getting it Done by Revolutionizing Operational Processes
In this episode of How to Scale a Business, Hector is joined by Leili Sadaghiani, who shares valuable tips for starting and scaling a business. One key idea is to narrow down your market and identify the audience you want to serve. It's important to strategize and simplify your business processes for ease as a leader. Building personal connections with clients is crucial, as people seek relationships rather than just transactions. Thinking creatively and exploring non-traditional routes can also be beneficial when starting a business. Putting ideas on paper can provide clarity and attract opportunities. The A model, which involves being aware, building desire, training and development, taking action, and reinforcement, is a useful framework for implementing change and achieving success in your business.In This Episode, You'll Learn:00:00:00 - The Importance of Processes for Small Business Owners00:04:46 - Effective Communication for Business Expansion00:07:22 - Planning for the Future of Your Small Business00:09:25 - Growing in Leadership for Business Success00:11:40 - Starting with a Clear Vision and Objectives00:13:12 - Tips for Starting and Scaling Your Business00:15:11 - Having a North Star and Direction for Your Business00:15:47 - Harnessing Creativity in Business Planning00:17:33 - The Power of Putting Ideas on Paper00:20:34 - Call to Rate, Review, and Share the Podcast Episode and Implement the LearningsLinks And Resources:Leili Sadaghiani on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

May 25, 2023 • 18min
How Ali Taghikhani Is Building a Kick-Ass Company Culture
In this episode, Synapse founder Ali Taghikhani reveals how he created a thriving company culture that drives his business growth. He shares his journey from solving a real problem with a small team to scaling up and hiring the best people for each role. He explains how he fosters a culture of ownership, documentation and excellence among his team members and also offers advice on how to optimize workflows and delegate effectively to empower and retain your team. Chapters01:06 - Identify a need and match it to your product and offering.03:46 - Overcoming hiring challenges in the startup journey.07:43 - Overcoming challenges in growing and scaling a team.09:49 - Delegating tasks can foster workplace growth and retention.10:40 - Building a kick-ass workplace culture to attract the best talent.15:54 - The key to staying committed and not skipping any steps.Connect with AliSynapseConnect with Ali on LinkedInFollow Ali on Instagram

May 22, 2023 • 26min
How Brad Warren Uses Land Banking to Help You Build Wealth
In this episode of How to Scale a Business, Brad Warren shares his insights on real estate investing and building generational wealth. He emphasizes the importance of due diligence and risk mitigation in business, especially in real estate investing, and discusses the growth factors for land development. One key takeaway is the importance of setting clear goals and plans in business, and Warren recommends specific, measurable, achievable, realistic, and time-bound goals with a written plan of action. He also recommends time blocking as a productivity tool and discusses the pros and cons of business partnerships.In This Episode, You'll Learn:00:00:00 The Power of Taking Breaks for Productivity and Planning00:03:36 Investing in Real Estate for Retirement00:05:44 Due Diligence and Risk Mitigation in Business00:07:14 The Importance of Due Diligence in Real Estate Investing00:10:15 Growth Factors in Land Development and Building Wealth00:12:51 Building Generational Wealth through Smart Land Investment00:15:04 Property Taxes and Investment Opportunities for Homeowners Since 1970s00:17:40 Pros and Cons of Business Partnerships00:19:15 Contact Info for Brad Warren and Referral Fees00:22:22 Setting Clear Goals and Plans in Business Planning and ExecutionLinks And Resources:WebsiteBrad Warren on LinkedInEmail Brad at brad@bradwarren.comAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

May 20, 2023 • 22min
How Patricia Monica Ojeda Helps Entrepreneurs Transform Their Business
In this episode of How to Scale a Business, Patricia Monica Ojeda shares her inspiring story of overcoming cancer and transforming her life and business through positive thinking and small adjustments. One important theme of the episode is the need to prioritize employee well-being for a healthier corporation, and the connection between individual and organizational health. Patricia also stresses the power of personal projects for success, and shares her own 18-month transformation timeline and steps for approaching a complete transformation. Throughout the episode, listeners are encouraged to embrace change and growth through positive thinking and small adjustments, and to prioritize their health and well-being for business success. In This Episode, You'll Learn:00:00:00 Transform Your Body With Habit Formation00:04:41 Overcoming Cancer with Positive Thinking and Tools00:09:21 Embrace Change and Diversity in Consulting00:11:44 Small Tweaks vs Big Shifts for Growth00:13:04 Podcast Production with Amplafy Media and Transformation Discussion00:16:44 Mindset Shifts for Personal Transformation00:18:34 Importance of Digital Transformation for Solopreneurs00:20:33 Take Action for Business Growth with PatriciaLinks And Resources:WebsitePatricia Monica Ojeda on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!