
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Apr 9, 2021 • 31min
Episode #82 S1-EP82 Scientifically-supported Confidence as a Sales Approach with Meshell Baker
Meshell Baker is an Award-Winning International Keynote Speaker, a Sales & Confidence Igniter, and a Visionary Mastery Strategist, who specializes in helping businesses, sales leaders, and individuals to boldly and confidently inspire emotional connections as a way to attract their ideal clients. After 25+ years of successful corporate sales and entrepreneurial experience and working with global brands such as Johnson & Johnson and Thermo Fisher, Meshell is on a mission to change the perception of how Sales is being commonly interpreted by incorporating confidence as the core tenet. Her renowned and unique sales success approach is scientifically supported to create intentional behavioral changes that deliver unstoppable and contagious confidence which resulted in numerous closed deals and profitable business relations. Despite being incarcerated at 20, Meshell leveraged this valuable lesson to masterfully teach turning problems into possibilities and obstacles into opportunities, being referred to as “a fear liberator and possessing the gift of clarity.” Find out more and reach out to Meshell Baker through the following links:https://www.linkedin.com/in/meshellrbaker/https://meshellrbaker.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Apr 7, 2021 • 37min
Episode #81 S1-EP81 Simplify Complex B2B Sales Strategies & Unleash Business Potentials with Anthony Iannarino
Anthony Iannarino is the highly respected international speaker, bestselling author, entrepreneur, and sales leader behind The Sales Blog, an all-around sales platform that specializes in the planning and execution of complex B2B sales strategy. He is the founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Apart from being a top thought leader in sales strategy, he is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.Focusing on helping professionals of each business reach their full potential, Anthony discovered his talent for coaching in 2007 while he was growing the sales force of his second staffing firm and came into a realization that he could contribute greatly into the development of a company’s sales culture. From blogging about complex selling processes, he gravitated towards B2B companies facing challenges in sales force management and performance. As a result of his professional speaking, consulting, and workshop facilitation, he developed the trademarked methodology that has been proven instrumental in helping sales organizations achieve revenue goals. Anthony graduated Summa Cum Laude from Capital University, earning his BA in Political Science and English Literature. He also attended Capital University Law School and acquired Harvard’s version of an executive MBA from Harvard Business School, OPM. Anthony has published three books - The Only Sales Guide You'll Ever Need, The Lost Art of Closing: Winning the Ten Commitments That Drive Sales, and Eat Their Lunch: Winning Customers Away from Your Competition - available in all major bookstores. Grab a copy of his free eBook - How to Sell Without a Sales Manager by clicking this LINK.Find out more and reach out to Anthony Iannarino through the following links:Websites:https://thesalesblog.com/http://www.solutionsstaffing.com/LinkedIn - https://www.linkedin.com/in/iannarinoJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Apr 5, 2021 • 30min
Episode #80 S1-EP80 Speak Up to Stand Out with Nancy Medoff
Nancy Medoff is the global persuasion and influence expert who founded AthenaWise, the coaching platform she’s established that would unify her purpose and mission to empower, educate and inspire professionals to thrive more in their workplaces by means of creative influence and imposing confidence. Her advanced persuasion techniques have been proven useful in any situation to get and keep the attention of the people who matter, resulting in them giving off the impression that they hold the power in the room. With 30 years of experience in leading global sales teams, Nancy has crafted her workshops which are a combination of practical management, interactive training, authenticity and insightful motivation. Her consulting and speaking engagements have taken her across the US and Europe where she’s become well-known for the workshops she’s facilitated: Unmute Yourself & Speak up to Stand Out, The Persuasion Equation©, The Female Edge in Negotiations, Creating a Winning Sales Culture, and High Stakes Personal Branding. Her clients range from several independent companies to the world’s largest pharmaceutical company. Apart from her being an international Keynote Speaker and a Coach, Nancy is an adjunct Professor at the Boston University where she’s been teaching Marketing and Sales Strategy for 8 years now. She has also served as founding program chair and keynote speaker for Boston University’s Women’s Leadership Conference.Grab a copy of her book, Speak Up to Stand Out: A business handbook for women who want to get or keep their seat at the table - available on Amazon - https://www.amazon.com/dp/B08XP38D4GFind out more and reach out to Nancy Medoff through the following links:LinkedIn - https://www.linkedin.com/in/nancymedoff/Website - https://athenawise.com/ Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Apr 2, 2021 • 36min
Episode #79 S1-EP79 Connecting People, Business And Value Together with Zeke Lever
Zeke Lever is a Field Sales Leader & Trainer at USHEALTH Advisors, a national sales and distribution subsidiary of USHEALTH Group, Inc. that sells individual health insurance plans and supplementary products. An Ex-Green Beret who accidently switched to a completely different industry, Zeke brings a fresh take with the way he brings in military tactics into the business world. He is now a Licensed health agent who is dedicated to matching his clients with their most ideal and affordable health coverage. Part of how he works his magic is by educating them with the trends in the ever changing world of insurance. He is all about high value conversations and connections. As a result of him actively and sufficiently honing his skills and achieving the mastery of his craft, he has a current record of having trained and recruited over 300+ representatives whose attained success in their lives - being transformed from $30K to $500K. Find out more and reach out to Zeke Lever through his LinkedIn - https://www.linkedin.com/in/zeke-lever/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 31, 2021 • 33min
Episode #78 S1-EP78 Sales and Performance Growth with Henna Pryor
Henna Pryor is the Award-Winning Executive Coach & Sales Trainer who founded Pryority Group, Recruiter Rewire, and Chief, who has long since realized and actualized her vision that the access to executive coaching and career transformation strategy should not just be limited to the C-suite. Investment in oneself is the most important asset to any person’s continued success and growth. With this core principle, she takes a no-nonsense, modern day approach to upleveling sales teams through coaching, hands-on strategy, sales messaging and copywriting, and using technology in all the right ways.Pryority Group, Recruiter Rewire, and Chief are dedicated to focus on the different expressions of Henna’s coaching strategies and specialties. Pryority Group is all about Modern Executive Coaching, Public Speaking, Performance Training, and Personal Development for 6 and 7 Figure High Achievers where she has greatly leveraged her philosophies and exclusively partnered with industry experts in specialty focus areas. This resulted in the company quickly becoming one of the fast-growing firms not just in the Metro Philadelphia area but all over the US. Meanwhile, Recruiter Rewire is where she helps frustrated sales and recruitment specialists blast through their plateaus and rewire their sales conversations and Chief is a private network focused on connecting and supporting women leaders.Having established a 14-year career in Finance & Accounting recruiting, Henna has made a name for herself as she’s broken multiple records and successfully matched over 1,000 finance and accounting professionals with the best opportunities offered by companies that ranged from early stage start-ups to Fortune 500 global organizations. Henna got her Certification in Leadership Coaching of Organizational Performance from the American University. She also carries an ACC (Associate Certified Coach) credential through the International Coach Federation.Find out more and reach out to Henna Pryor through the following links:Email - henna@pryoritygroup.comWebsite - www.pryoritygroup.comLinkedIn - https://www.linkedin.com/in/hennapryor/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 29, 2021 • 24min
Episode #77 S1-EP77 Fueling Product-Led Growth with Evan Patterson
Evan Patterson is the Senior Business Development Representative of Reprise who dons and practices the work-smarter mentality. With his extensive work experience, he’s able to brandish his skills in sales technology, copywriting, email marketing, social selling, revenue enablement, and client success which enables him to provide valuable contributions to his team. And because of his passion for solving problems, he’s able to create efficient workflows and produce extraordinary results.Apart from his efforts to further his career in the avenue of sales and marketing, Evan is also an advocate for humanity who promotes LGBTQ+ rights, fighting racial injustices, developing team-building activities, and encouraging professionals to prioritize their mental health.Reprise is a demo creation platform used to create and control software demos. These are called replays, and at a value of USD 5,000 each, they’re offering to build one free replay for any listeners. Find out more and reach out to Evan Patterson and Reprise through the following links:LinkedIn - https://www.linkedin.com/in/evanpatterson/Website - https://www.getreprise.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 26, 2021 • 29min
Episode #76 S1-EP76 A Mind for Sales with Mark Hunter
Mark Hunter, CSP, most well known as “The Sales Hunter” is one of the Top 50 Most Influential Sales and Marketing Leaders in the world. Apart from being a key sales speaker and a consultant, he is also a Bestselling author whose published numerous books, such as “A Mind for Sales,” “High-Profit Prospecting,” and “High-Profit Selling.” His expertise is focused on helping influence and impact others to help them see and achieve what they didn’t think was possible. Based on the 30+ years of sales leadership experience, he thrives through his high-energy and blunt approach. With the way he challenges people and their sales beliefs, he implements that his teachings are not for the timid and where changes are required, measures need to be taken ASAP. His successful approach is what’s gotten him to travel around the world 230 days per year and being quoted by established media channels like Forbes, Inc, Entrepreneur and Bloomberg’s Business Week. And as a result, his clientele’s range for engagements are from small start-ups to “Fortune 100” companies. Mark’s career in sales started to take a pivotal turn when he got fired from his first two positions as he became the top performing salesperson after assuming his third job. To this day, CEO and sales teams rely on him for his cutting-edge growth strategies and outcome based approach with his techniques used by salespeople in 5 continents and in more than 100 countries.Find out more and reach out to Mark Hunter through the following links:Email - mark@thesaleshunter.comWebsite - https://thesaleshunter.com/LinkedIn - https://www.linkedin.com/in/markhunter/Check out https://thesaleshunter.com/50-prospecting-truths-ebook/ to get Mark’s free eBook “50 Prospecting Truths” that contains infographics on how to set yourself apart as a great salesperson from your average colleagues. Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 24, 2021 • 23min
Episode #75 S1-EP75 Leading Digital Transformation Projects with Rosie Purr
Rosie Purr is a top- performing, multilingual tech Account Executive who is passionate and curious about sales innovation, always on the lookout for the next best approach. Her craft is mostly dedicated to leading digital transformation projects, cool tech clients, and global collaboration conferences. As someone who refers to sales as a hobby, Rosie currently works hand in hand with Israel-based companies - Syte, the world’s first product discovery platform that’s set to redefine online and in-store retail experiences with next-generation visual AI, as their full-time Enterprise Account Executive and SixFigures, a training school dedicated to teaching high-tech sales to anyone wishing to pursue a career in one of the most challenging, fulfilling and profitable fields in the market, as their Tech Sales Mentor & Instructor. She’s also featured in Top 100 LinkedIn Sales Star 2020. Apart from fulfilling her role as an all-around sales tech person, Rosie also creates video content on LinkedIn that tackles sales and corporate life with a satirical twist. Find out more and reach out to Rosie Purr through her LinkedIn - https://www.linkedin.com/in/rosiepurr/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 22, 2021 • 35min
Episode #74 S1-EP74 Helping Start-Ups Build And Train Sales Teams with Ashleigh Early
Ashleigh Early runs her own coaching program called The Other Sales Coach which specializes in helping companies and sales professionals achieve sustainable growth by emphasizing empathy and humanity through science. They’re a coaching and consultancy program that focuses on building and re-building programs for long-term stability and consistent performance, overhauling onboarding to decrease ramp times, building playbooks, and troubleshooting systems.As a passionate advocate, trainer, and sales professional who centers her career on supporting people new to the practice, Ashleigh built and navigated sales development teams through hyper-growth periods and exits. She has led inside sales and business development teams for Silicon Valley icons like FireEye and Okta. With an experience like this in the field, she has built a reputation for exceptional hiring, developing scalable systems and leveraging the intelligence gathered by her teams to drive communication, customer retention, and accelerated sales cycles.Ashleigh is about to re-launched her podcast The Other Side of Sales to focus on the vision of making B2B sales culture everywhere truly inclusive.Find out more and reach out to Ashleigh Early through her LinkedIn - https://www.linkedin.com/in/ashleighearly/.You can also sign-up for the Practical Persona Masterclass which is live on JBSales On-Demand at https://bit.ly/3r5vEMX. This course is designed to give you a framework you can come back to repeatedly that will not only help you close more, bigger deals - but do so by building deep, lasting relationships with your clients.Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Mar 19, 2021 • 25min
Episode #73 S1-EP73 Enterprise Sales with Paul Lesser
Paul Lesser is an experienced enterprise software sales professional, selling subscription software to Fortune 1000s companies. Part of his expertise is provisioning enterprise collaboration environments that consist of Microsoft, Cisco, Zoom, Genesys, Avaya, or any other platform. Representing Nectar Services, his approach to sealing sales deals stem from adding value to his prospects and customer relationships. Among the many successful deals he has closed is selling Nectar Software to a global financial firm in a 60-month term commitment at $50,000.00 MRR with the opportunity to grow the MRR to $100,000.00+.With a customer-centric approach, Paul’s passion is about finding the root of his customer’s problems and moving into the opportunity of providing the solution through the sales process that leads to closure. You can know more and reach out to Paul Lesser through his LinkedIn - https://www.linkedin.com/in/paullesser/If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Join Our Sales Motivational SMS list by texting Hustle at 424-378-6966. Please make sure to rate and review the show on Apple.