
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Jul 21, 2021 • 33min
Episode #122 Accelerate Revenue By Filling Your Sales Pipeline With Qualified Leads with Shaheem Alam
Starting his first venture at the age of 20, Shaheem experienced incredible highs and crushing lows. Sales, presentation, and management are just a few of the skills he gained, which came from hard work, door to door, cold calling, and managing a team of thirty sales reps. After pursuing a few ventures in this realm, he gained a lot of knowledge about growing sales, building teams, and measuring success. Taking this knowledge, Shaheem Co-Founded FiveRings Marketing which aims to help SaaS companies grow their revenue by providing them meetings with decision-makers. You can learn more and connect with Shaheem Alam on the links below:LinkedIn - https://www.linkedin.com/in/shaheem-a-9258a518b/Website - https://fiveringsmarketing.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 19, 2021 • 29min
Episode #121 How to Take Your Company to the Next Level Through Radical Customer Centricity with Mark Boundy
Mark Boundy is a Business builder, Sales leader, author, coach, consultant, teacher, Chief Clarity Officer. Mark Boundy has grown businesses in a variety of industries by virtue of his relentless focus on uncovering customer value and delivering high-value results.While at W.L. Gore & Associates, Mark began weaving a focus on customer value into Miller Heiman’s complex selling methodologies. This combination grew one of that company’s most competition-threatened products by twenty percent/year every year while increasing margins and profits.Then, at Lucent Technologies, Mark applied his customer-value approach; pivoting the world’s first carrier-class VoIP product away from a cost-saving to a platform for delivering applications which had never existed: virtual call centers, virtual office presence — even the first product roadmap for Unified Communications platforms, and being awarded a patent for a multimedia conferencing.Switching to Commercial Finance, he ultimately found his way to GE Capital. Instead of simply selling money–the ultimate commodity, Mark learned each customer’s business, in order to deliver unique value to each, with decidedly non-commodity pricing. Mark’s client portfolio was in the top 5% in top-line revenue, while also in the top 5% for profitability.You can learn more and reach out to Mark Boundy on his website at https://boundyconsulting.com/.You can also get a copy of Mark's book called the Radical Value at https://www.amazon.com/dp/1733996303/.Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 16, 2021 • 30min
Episode #120 New Ways To Engage With Customers Throughout The Buyer’s Journey with Kris Rudeegraap
Kris Rudeegraap is the CEO and Co-Founder of Sendoso, the leading Sending Platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Kris has more than a decade of sales experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive demand and increase sales, which helped inspire the idea for Sendoso. Connect and get in touch with Kris Rudeegraap on the links below.LinkedIn: https://www.linkedin.com/in/rudeegraap/Website: https://sendoso.com/about-sendoso/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 14, 2021 • 28min
Episode #119 Get Into Alignment, Speak With Confidence And Live A Life Of Passion And Purpose with JB The Wizard
JB The Wizard is the CEO and Founder of Futuring™ With The Wizard, which believes that alignment is the key to mental overwhelm, anxiety, stress, making more money with less effort, enjoying your family, and feeling like you have a purpose because you’ve truly found it. As a Public Speaking Coach specializing in alignment, he helps entrepreneurs, actors, and influencers turn their ideas into money and help them have more impact with communication, online and offline presentation, and strategic implementation. JB is also the Host and Walker at Brainwalk Startup, a mastermind community built around a concept with three guidelines: walk where you’d usually drive; don’t worry about if you'll arrive; make certain you have an open mind. He is also a professional actor and a film director. Connect and get in touch with JB The Wizard on the links below.LinkedIn: https://www.linkedin.com/in/jbthewizard/Website: https://connectwiththewizard.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 12, 2021 • 36min
Episode #118 Build Better Relationships And Make More Sales with Jeroen Corthout
Jeroen Corthout is the Co-Founder of Salesflare. A zero-input sales pipeline tool that thinks and works for its user and not the other way around. Jeroen is also the Founder of Doctura which works with tech startups and healthcare companies to develop their marketing and sales approach using the latest tech and insights.Connect and get in touch with Jeroen on LinkedIn. Don’t forget the personal message!LinkedIn: https://www.linkedin.com/in/jeroencorthout/To know more about Salesflare and try the software without creating an account, you can visit the link below. Website: https://salesflare.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 9, 2021 • 26min
Episode #117 Strategies To Achieve Measurable Goals with Brian Goldsack
Having to work in the professional services for several years now, Brian Goldsack believes that the most important thing is to understand what is important to his clients. Keeping his clients on track, he uses a systematic approach to help them based on their goals, risk tolerance, and time horizons. Brian firmly believes that strategies should be customized to achieve specific and measurable goals.Brian is also the Owner of Novo Hill Real Estate, LLC which specializes in purchasing, repairing, and leasing properties within the greater Scranton area.Check out Brian’s podcast, Success Fundamentals on the link below.Podcast link: https://successfundamentals.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 7, 2021 • 33min
Episode #116 Helping Founders Drive Revenue Through Improved People And Strategies with Kristie Jones
Kristie Jones is the Principal at Sales Acceleration Group. With fifteen plus years of SaaS Sale Management experience, she has been helping companies reach their revenue goals. Her specialties include the evaluation of individuals, teams, strategies, and processes. She also trains and coaches sales leaders, customer success reps, and teams. Kristie is also a Sales Process Strategist at Greetabl and Iconic IT, which aims to create a B2B outbound strategy to drive top of the funnel and create the BDR outbound prospecting process. Check out this special page put together by Kristie for all you sales hustlers out there:Page: https://salesaccelerationgroup.com/saleshustleJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 5, 2021 • 25min
Episode #115 Build and Train High Performing Sales Teams with Thomas Bloomer
Tom Bloomer has spent over 30 years as a proven Sales Leader. He started as an entry-level sales rep and worked his way up to building a team that resulted in my becoming the Regional VP of Sales responsible for over $40M annually in local ad revenues. He built multiple teams from the ground up in several states and through several economic changes and company acquisitions. Throughout his 15 years as VP of Sales, Tom worked for three of the leading direct-mail advertising companies in the country: Clipper Magazine, Gannett Media, and Valassis. While working in that capacity, he was responsible for strategic growth, change management, company training, and new product sales. Tom’s career experience also includes leading teams in the Private Education Sector, Retail, and the Food Industry. It is this background and wealth of knowledge that has given him the ability to hire, train, coach, and lead hundreds of successful people over the years who have all contributed to him earning the reputation as a tremendous coach and leader and a speaker that motivates and inspires others.Tom Bloomer is also the Co-Host of OK Boomer, Teach Me Sales Podcast. His podcast is inspired to motivate listeners on the path to success. You can check out the podcast at https://okboomerteachmesales.com/.You can also get a copy of Tom Bloomer’s book Teach Me Sales at Amazon or any Barnes & Noble outlet.Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 2, 2021 • 26min
Episode #114 Improving Performance By Changing Human Behavior with Steve Richard
Steve Richard is the Chief Evangelist and Co-Founder of ExecVision. A conversation intelligence platform that is built on a simple, almost inarguable premise. It aims to improve performance by changing human behaviours with insights-based sales coaching and applies it to uncovering actionable insights from customer-facing conversations, allowing organizations to make better decisions, coach and develop their team at scale, and ultimately generate more revenue through performance improvement. Steve just recently sold an award-winning sales training firm focused on prospecting, qualification, and discovery called Vorsight in which he co-founded. You can follow and connect with Steve on LinkedIn and check out his huge library of “tip of the day”.LinkedIn: https://www.linkedin.com/in/saleskickoffspeaker/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 1, 2021 • 24min
Episode #113 Surf and Sales with Scott Leese
Scott Leese is the CEO and Founder of Scott Lease Consulting Inc. that works with both domestic and international companies on sales strategy, process, people, pitch and more. He’s also the CEO and Founder of Surf and Sales which provides an alternative to standard sales conferences by providing deeper learning, meaningful relationships, and an experience that will transform careers and business. He has a new book called More Than a Number: The Modern VP Sales Playbook. A powerful playbook for sales professionals that let Sales Directors discover how to prepare for the next coveted role; let VPs of sales find out how to thrive in high-pressure positions; and give CEOs/Founders the strategy to empower their VP of Sales for growth. You can find out more about Scott Leese through the following links below.Website - https://scottleeseconsulting.com/Website - https://www.thursdaynightsales.com/You can get a copy of Scott’s book ‘More than Number Modern Playbook at https://www.amazon.com/More-Than-Number-Modern-Playbook/dp/0998405493.Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.