
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Aug 16, 2021 • 17min
#132 S2 Episode 1 - Sales Transformation with Collin Mitchell and Chris Decker
HIGHLIGHTS01:34 Experiencing the Podcast Bootcamp Launch for Sales Transformation 02:41 Collin's background: A story of perseverance and success with sales06:54 Bad sales habits: Unlearning them and valuing long term relationships10:11 Investing in yourself personally leads to success professionally12:05 Sales Transformation goals: Share others' transformation stories and build a communityQUOTES03:51 "Early on, I learned so many bad habits in sales. I treated people very transactionally. It was all about me and my commission check. And it was very typical sales is a number game sort of mentality."06:07 "I just knew I didn't want to be poor. That was it. So I didn't have a plan A and I fell back or got into sales by accident. There was literally no other opportunities on the table for me."07:53 "I'm getting sales and that feels good, but not being honest doesn't feel so good. And so I had to start to really figure out what type of person did I want to be."09:35 "The long term value of delivering those great experiences was worth more than a quick sale here and there."10:43 "I was starting to realize that the happier I was and the more that I invested in myself personally, that I would perform at a higher level professionally."Learn more about Collin and Chris in the links below:LinkedIn (Collin) - https://www.linkedin.com/in/collin-saleshustle/LinkedIn (Chris) - https://www.linkedin.com/in/decker-christopher/If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple.Also, if you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

Aug 11, 2021 • 31min
Episode #131 The Intersection Of Money And Meaning with Eric Jones
Eric was the salmon that swam all the way upstream and then kept going...the standards he holds for himself far exceed those set on him by the organization and by his client. He demonstrates effectiveness in both individual contributing and managerial sales development. Eric is a knowledgeable business leader who will not just be an asset, he will extract the best out of an organization or your partnership with him as the Founder of Sales Is Evolving.Eric has been exceeding his annual quota 13 of his 16 years in sales and has been nationally recognized as a sales entrepreneur in Yahoo! Finance and Digital Journal. His sales experiences made him wore every hat from intern, SDR, SMB AE, Director of Sales, and now consulting. Learn more about Eric on the links below:LinkedIn - https://www.linkedin.com/in/ericbrakebilljones/Website - https://www.salesintersection.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Aug 9, 2021 • 35min
Episode #130 Close More Deals By Sending Personalized Content with Dailius Wilson
Dailius Wilson is the Vice President for Growth at GetAccept as well the Head of Sales Research & Chair of the Advisory Board at Sales Research Labs. Based in Silicon Valley, Dailius helps technology businesses scale towards successful exit. He specializes in sales strategy, growth marketing, churn prevention, customer advocacy, and outbound lead generation. Dailius’ favorite career moments so far includes:- Writing the Top LinkedIn article in 2017/18 on "How to Sell this Pen".- Being named in the Australian 30Under30 list.- Appearing on the Ellen Degeneres Show for singing.- Working as a pro-bono mentor in sales/marketing for the Australian Government (go Aussie go!).- Having his writing republished by Tony Robbins, Guy Kawasaki, Hubspot & others.Learn more about Dailius on the link below:LinkedIn - https://www.linkedin.com/in/dailius/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Aug 6, 2021 • 33min
Episode #129 Bridging The Gap Between Sales & Marketing with Scott D. Clary, MBA
Scott D. Clary is the Senior Director, Business Development at Grass Valley. The number one player in content and media technology with market-leading solutions, the industry’s largest R&D engine, and a growing financial commitment to the future of this industry. Grass Valley is a trusted partner entirely focused on empowering customers to create, control and connect content wherever, however and whenever it is consumed. Scott is also the host of the Success Story Podcast in which he has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.Learn more about Scott D. Clary on the following links below:Website - https://scottdclary.com/LinkedIn - https://www.linkedin.com/in/scottdclary/Podcast - https://www.successstorypodcast.com/Other Social Media - @scottdclaryJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Aug 4, 2021 • 34min
Episode #128 To Make Any Sale, You Must Make Every Sale with Wes Schaeffer — The Sales Whisperer
Wes Schaeffer is a ruthlessly pragmatic sales trainer, marketing consultant, keynote speaker, copywriter, & CRM automation expert. His sole focus is helping professional salespeople, sales managers, business owners, and entrepreneurs find the exact tools and programs they need to grow. He specializes in HubSpot CRM, Sales Enablement, Infusionsoft, Lead Generation, Sales Training, Ontraport, Email Marketing Systems, Salesforce CRM, Internet Marketing, Copywriting, Zoho CRM, and Sales Force Automation.Wes’ way of serving sales professionals is through KeyNote Speeches, Make Every Sale Success System, 90 Day Coaching Program, Inner Circle Membership, and Books & Tools, which were ultimately deemed successful. Learn more about Wes and the Sales Whisperer on the link below.Website - https://info.thesaleswhisperer.com/the-sales-agendaJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Aug 2, 2021 • 33min
Episode #127 Dramatically Increase Your Clarity, Process And Productivity with Steve Lover
Steve used to be a corporate trainer at a fortune 100 financial company. He has witnessed good people getting washed out because of how the company trains them. Clearly, if they didn’t sell, they didn’t make money. Until Steve discovered the power of coaching that was way beyond training, it dug deep into a person’s abilities, talents, and self-imposed limitations. So he left his comfy corporate position and started his own coaching practices. He started in the financial services industry but quickly found that many business owners had the same issues and wanted help. Today, Steve helps business owners create full pipelines, showcase their products/services with a market-dominating position that makes them the obvious choice for preferred customers. Connect with Steve on LinkedIn and download a copy of Grow Your Business. If you’re a business owner or a salesperson looking for strategies and ways to find that targeted revenue, this book is for you. LinkedIn - https://www.linkedin.com/in/coachchris84/Grow Your Business - https://bluemountainbusinesscoaching.com/site/wp-content/uploads/GROW-Your-Business-Steve-Lover-6x9-1.pdfJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 30, 2021 • 22min
Episode #126 Get Double Digit Margins with Chris Michel
As an Outsourced HVAC Sales Manager, Chris gets to help business owners who are self-managing sales and should not be. He has been around sales and management for 30 years and has seen people struggle with having a solid sales process. Chris believes that some are born with the ability to sell and need to be fine-tuned in their process, while others need help finding a sales process that will help them get on track and become a solid salesperson. He is inspired to help people do what inspires them so they will be fulfilled. Specializing in consultative sales, Chris has years of sales, training, and management experience with award-winning results. He has been the winner of numerous local and regional awards. Chris has mentored and coached some of the top salespeople and sales teams in his career. He has worked with all types of companies (small, medium, and large), helping decision-makers at all levels make the appropriate choices for their companies and their people to succeed in their business goals. He has managed P&L's and budgets for multimillion-dollar organizations and successfully helped organizations develop sales processes, develop employees, effectively reduce inventory levels and A/R balances to achieve company goals. In addition, Chris helped achieve high online customer service ratings through team motivation and coaching.To get Chris Michel’s digital business card, text CoachChris to 21000.You can also connect with Chris on LinkedIn and read about the Red Chair Experience, a book he’s currently working on. LinkedIn - https://www.linkedin.com/in/coachchris84/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 28, 2021 • 26min
Episode #125 Creating Cultures of Productivity, Alignment & Accountability with Steven Crawford
Particularly effective in leading operations struggling with tough economic, competitive, and regulatory conditions, Steven Crawford has mastered organizational, financial, and leadership skills critical to strong, integrated operational planning and management.In 2016, Steven joined McGhee Productivity Solutions as a consultant. His prior professional experience includes executive leadership roles at Sutherland Global Services, LenderLive Network, JP Morgan Chase, FirstPlus Financial, and Transamerica Financial Services. He also founded Crawford & Grey, a small business advocate and consultative firm in Denver Colorado.Steven served eight years in the United States Marine Corps and Reserves, earning Marine-of-the-year honors and several meritorious masts. He lives in Littleton Colorado and enjoys reading, volunteer leadership at his church, and physical fitness.You can follow and learn more about Steven on the following links below.Website - https://www.mcgheepro.com/LinkedIn - https://www.linkedin.com/in/steven-crawford-productivity/Email - steven.crawford@mcgheepro.comJoin the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 26, 2021 • 24min
Episode #124 Financial Strategies, Clarifying The Complex with Kristopher Sykes
Having to work in the professional services for several years now, Kristopher Sykes offers comprehensive goal-based financial advice to those individuals, families, and business owners who are serious about their financial goals and value working with a professional. Kris specializes in Retirement Savings Strategy, Business Retirement Plans, Entrepreneurs, Retirement Income Strategies, Estate & Legacy Strategies, College Savings, and Insurance Strategies.Kris understands that it’s common for many people to delay putting a comprehensive financial plan in place. Not only he is committed to your family's financial success, but Kris is also willing to guide you through the complexities to establish a simple and understandable plan.Check out Kristopher Sykes’s Podcast together with his co-host Brian Goldsack called Success Fundamentals on the link below.Podcast - https://successfundamentals.com/You can also follow and learn more about Kris on the following link below.Facebook - https://www.facebook.com/kristopher.sykes.526LinkedIn - https://www.linkedin.com/in/kris-sykes/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

Jul 23, 2021 • 32min
Episode #123 Cold Calling is not a Numbers Game with David Walter
David Walter is the Marketing Director for MSP SEO Factory LLC. He is also the best-selling author of The Million Dollar Rebuttal: Cold Calling is NOT a Numbers Game, which showcases a counter-intuitive system for cold calling.David’s claim to fame came from setting a record of fifteen appointments a day, every day for six months cold calling for a PEO company. You can learn more and connect with David Walter on the links below:LinkedIn - https://www.linkedin.com/in/david-walter-cold-calling-telemarketing-sales/Website - https://www.Claimbookoffer.comYou can also get a copy of David’s book The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game on Amazon. Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. Also, if you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.