
Sales Transformation
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!
Latest episodes

Dec 28, 2022 • 6min
#522 S2 Episode 391 - WHAT’S THE EXCUSE? Using Video Right Away In Your Sales Connect
IF YOU’RE GONNA DO IT ANYWAY, WHY DON’T YOU JUST DO IT NOW?If there’s one thing that frustrates Jarrod, it’s the sad fact that LinkedIn Video sending has not taken off as much as the other trends in the platform. Jarrod argues that now is the time to use it because with the eventual need of meeting face-to-face or on a virtual call, you’ll need to show up your face anyway. Learn more from Jarrod in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSJARROD: YOU WILL BE FACING THE CAMERA ONE WAY OR ANOTHER“For those who say they’re introverted or they don't like their look on the camera, actually you are eventually going to have to meet the customer either face to face or for once you actually have to put on a camera feed, a video call. So what's the excuse?”Connect with JarrodJarrod Best-Mitchell | Help Me Sell | JarrodBestMitchell.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 27, 2022 • 7min
#521 S2 Episode 390 - MORE THAN MEETS THE EYE: Tools And Features For A Catchier Profile on LinkedIn
Think you’re really using LinkedIn at its full potential?THINK AGAIN!You may think that LinkedIn is fully utilized by just having a profile photo, a video pronouncing your name, and a couple of links here and there. But there’s so much more you can do with them. Tune in as Mandy talks about the different ways you can use LinkedIn features to have a catchier profile, one that’s really noticeable and grabs attention, all here in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSMANDY:“I would just say take advantage of everything. Like there's so much I have a free LinkedIn checklist, I can send you the link if you want to give your viewers it helps people just go through. But you know, fill out the entire about section, make sure you have featured links and featured media, fill out your entire experience section and make sure you get recommendations.”Connect with MandyMandy McEwen | Mod Girl Marketing | Contact us at ModGirlMarketing.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 26, 2022 • 6min
#520 S2 Episode 389 - IS HE THE ONE? Finding Out The Right People To Send Videos
ST TIP OF THE DAY: CREATE VIDEOS ONLY FOR THE RIGHT PEOPLEGreat prospecting videos take time, effort, and some research, so it has to be sent to the right people to avoid wasting your time. But how do you figure out which prospect to send your video to? What do you do if they don’t reply? Tune in as Meghna answers these questions here, in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSMEGHNA: FILTERING PROSPECTS TO SEND VIDEO“After I do all my research, I then enroll them into a campaign and it's like a lot of emails at first, and I am using this SAP, which tells me all the hot leads, like the people who are opening up your emails multiple times, and you're clicking on links, and these leads get compiled in an auto lead. So for them, only I am creating a video.”MEGHNA: HOW MANY VIDEOS TO SEND AND WHAT’S THE BACKUP PLAN“One video per prospect, if you don't get a reply, you should just look for similar job titles or their manager or the subordinates, like people who will actually use our product and go with another approach.”Connect with MeghnaMeghna Khari | Gan.ai | Gan.ai websiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 25, 2022 • 8min
#519 S2 Episode 388 - BAPTISM OF FIRE: Rod Baptista’s Surefire Way To Leverage Personalization in Your Cold Outreach
HOW DO YOU PERSONALIZE WHEN EVERYBODY ELSE IS DOING IT?Rod is back to discuss how you can leverage personalization in your cold outreach and be effective even when everybody else is doing it too. Whether it’s on the phone or via messages, there is a surefire way for it, and you will find out how in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSROD: LEVERAGE ON PERSONA, COMPLIMENTS, AND ONE-LINERS“People love being complimented, and people love talking about themselves, so just kind of lead into those things, too. Find out what your persona is, generally speaking, what’s your persona, what's a good go-to one line of personalization.”Connect with RodRod Baptista | ZoomInfo | ZoomInfo Free TrialConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 24, 2022 • 7min
#518 S2 Episode 387 - NOW YOU SEE ME, ICP: Keeping Your Content Relevant and ICP Friendly
DON’T POST FOR THE SAKE OF POSTINGA lot of sellers post on LinkedIn and other social media with all the high-level ideas and the so-called “million-dollar” concepts, but they tend to forget to ask themselves…IS THIS GOING TO HELP OR EVEN MEAN ANYTHING FOR MY ICP?Collin discusses the importance of making your content relevant and useful for your ICP, even when not promoting your business. Find out more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCOLLIN: MIX IT UP, BUT KEEP IT ICP-FRIENDLY“I think that being relevant, you know, with your content is extremely important. I'm okay to mix it up a little bit, you can't be like promoting all of the time, and a little bit of self-promotions, keeping it very educational, and tactical on things that your ICP are going to benefit from, are really important.”COLLIN: HIGH-LEVEL IDEA POSTS? NOT SO MUCH“ Just posting like kind of high-level idea stuff, not that helpful. Getting a little bit more tactical with content is definitely helpful because people want to know the “why” and the “how”, I think that's really, really important, especially if you want to be adding value to the people that follow you, and hopefully, it's your ideal customer profile that follows you on the platform, or the content strategy just doesn't make a ton of sense.”Connect with MeghnaMeghna Khari | Gan.ai | Gan.ai websiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 23, 2022 • 4min
#517 S2 Episode 386 - JUST SEND IT: Sending Video As A Primary Approach
SOMETIMES YOU JUST GOTTA DO IT ANYWAYJarrod is back to talk more about prospecting with video, and how it can be a primary way of getting in touch with your prospect. Two important things here, 1) Don’t worry about mistakes, because they can be a good source of pattern interrupt, and 2) Even if it’s not your first approach, just send the video anyway. More of these by tuning in to the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSJARROD: PATTERN INTERRUPT IS BEST WHEN IT COMES NATURALLY“When you do a video and you stutter or you mess up a sentence. Trust me, folks, clients love that. That is one of the most human things you can do to interrupt somebody, we always talk about pattern interrupt, that is a pattern interrupt.”JARROD: SEND A VIDEO ANYWAY“Even if you send them a text message before, send them a video message now as the follow-up and say, Hey, not too sure if you might see my text messages, just wanted to introduce you to the person. So you can give me some feedback, and let me know if what I'm saying makes sense for your organization.”Connect with JarrodJarrod Best-Mitchell | Help Me Sell | JarrodBestMitchell.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 22, 2022 • 8min
#516 S2 Episode 385 - BOLD GETS SOLD: Posting Your Video Publicly And Setting Personal Expectations
IT’S TIME TO PUT IT ON PUBLICLet’s say you’re done making your video, what are you gonna do with it? Are you gonna send it? Or just keep it? Collin, together with Meghna Khari, explains how you can put your video on public and post it to get noticed. Stay tuned as Collin also discusses why you should set your own expectations in creating a video, which helps in sharpening your skills in the long run. Find out more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCOLLIN: POST THE VIDEO SOCIALLY“You got to get super creative when your ICP is not hanging out on the platform. That's your preference, and I think that you know, actually posting the video is a pretty good way to stand out is very very bold, but not a lot of people are willing to do that. So I love that.”Connect with MeghnaMeghna Khari | Gan.ai | Gan.ai websiteConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 21, 2022 • 7min
#515 S2 Episode 384 - GIVE & TAKE: Turning An Interview Into A 2-Way Conversation
ARE YOU GIVING ENOUGH?There are times when hiring companies ask so many things about the candidate but tend to forget that they must provide information as well and need to turn the interview into a real conversation. In this episode, Darin explains how to make an interview a 2-way conversation between the hiring manager and candidate. Stay tuned until the end to learn more in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSDARIN: THE IMBALANCE OF INFORMATION IN INTERVIEWS“The imbalance of information flow in interviews like most interview processes is dominated by the company that's doing the hiring, and the flow of information from the company to the candidate is not nearly as high.”DARIN: WHAT THE CANDIDATES NEED TO KNOW“There's a lot of salespeople that go into a company, the companies crushing their revenue goals, they're growing like crazy, but what you don't hear on the back end is attrition, and how many reps in a given division are hitting their quarter or hitting their quota versus like, the overall team hitting quota.”Connect with DarinDarin Alpert | RepVue | Sign up at RepVue.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 20, 2022 • 6min
#514 S2 Episode 383 - FIRST TOUCH: How To Do Your First Contact With A Prospect
SHOULD I OR SHOULD I NOT?There are so many ways of doing your first touch to your prospect, but the real question is, should you try all of these different approaches? Collin says YES, and you can learn more about why you should and how you can do it, only here in the latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSCOLLIN: KNOW YOUR ICP AND DEVELOP A STYLE“Knowing your ICP, or your persona is one thing, but also, if you're doing a little bit of research on that person, that specific person, their title, how they comment, how they engage that type of content, you're gonna get a better sense of their communication styles as well.”COLLIN: TEST ALL POSSIBLE WAYS OF COMMUNICATING“There is no silver bullet here. Like you've got to test all these different things. Should you send a message in the connection request? Should you not or should you send a video? Should you be direct, all of these things are gonna highly depend on you.”Connect with MandyMandy McEwen | Mod Girl Marketing | Contact us at ModGirlMarketing.comConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Dec 19, 2022 • 8min
#513 S2 Episode 382 - BEYOND THE NOISE: How To Stand Out From The Crowd In Social
HOW DO YOU DIFFERENTIATE YOURSELF?A lot of people are really engaging in socials today as a way to gain more awareness from prospects and build their own brands. With all that noise and countless posts about their businesses and whatnot, how do you stand out? Ari gives his own piece of advice on standing out on social, and you can learn about it in this latest episode of Sales Transformation.Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! TRANSFORMING MOMENTSARI: HOW TO STAND OUT ON SOCIAL“You stand out by doing something that no one else is currently doing, and you do that by being yourself because no one is yourself. I love to cook, I love to play the guitar, and I'm a huge nerd, and I relate playing the guitar to business, I relate cooking to business, I relate being a nerd to business, and you know what? Someone is going and scrolling and they see someone playing the guitar, they stop. It's a pattern interrupt.”Connect with AriAri Barmapov | Foundations Sales Consulting | FoundationsConsulting.caConnect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok