The Healthtech Marketing Show

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts.  In this episode, we feature the awesome Robyn Duda who is an expert in Events and experiential marketing. She shares insights on how the event marketing space has been disrupted by the COVID 19 pandemic. She highlights how event marketers are adapting to the situation and probe some candid perspectives on what the future market looks like. This podcast is brought to you by HIMSS the leading healthcare technology member organization in collaboration with healthlaunchpad. Podcast Highlights With Time-Stamps In this Podcast, Robyn Duda shares valuable insights On [2:19]  Roby’s Story & Experience [5:24]  The Need To Provide Value [6:42]  How Events Industry Is Adapting To COVID [7:27]  Meaning Of Hybrid Events. [8:47]  HIMSS 2021 & Digital Events Experience [10:14] The Future Expectations. [12:13] Healthcare Organization – Coping With COVID [17:28] Virtual & Physical Events Engagements [24:27] Events Brand Presentation – Best Approach [26:53] Robyn’s Piece Of Advice View the video here: https://healthlaunchpad.com/the-healthtech-marketing-podcast-episode-4-robyn-duda/

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts.   Dr. Jordan Tannenbaum is a physician turned CIO and CMIO at Saint Peter’s Healthcare System, New Brunswick, New Jersey. In this episode, Dr. Jordan shares about his career, and how his Healthcare organization has adapted to the COVID-19 pandemic, and how this has affected the services that their patients seek. This podcast is brought to you by HIMSS the leading healthcare technology member organization in partnership with healthlaunchpad. Key Highlights With Time-Stamps [2:18]   Dr. Jordan’s Career & Transition to Healthtech [6:37]  St. Peter’s Healthcare Coped With The Pandemic [12:05] Centralized Remote Patient Monitoring [16:05] How Technology Changed Decisions [17:35] Defining Mature Telehealth [21:16] Insights As  Target Buyer Or Influencer [24:15] Marketers Identifying Buyers Problems [27:34] Dr. Jordan’s Pet Peeves With Marketers [20:12] Advice To Marketers On Cold Calling [29:37] Dr. Jordan’s Experience On Vendor Side [33:38] Dr. Jordan’s Advice To Healthtech Marketers View the video: https://healthlaunchpad.com/the-healthtech-marketing-podcast-episode-3-dr-jordan-tannenbaum/

Marketing to healthcare is hard. We can all use a little help. Join us for The Healthtech Marketing Podcast to learn from the experts.   In this second episode of our Healthtech Marketing Podcast series, you will hear from marketing veteran, Jim Rose who leads marketing for the awesome InterSystems. Jim shares insights and candid perspectives on how to build a brand for a large poorly understood software firm. This podcast is brought to you by HIMSS and healthlaunchpad. Podcast Highlights With Timestamps [2:37] Mr. Jim Rose Career Journey [4:20] InterSystem & Focus On Customers [6:47] Creating & Building The Brand [7:48] InterSystems Initial Brand Problem [9:45] Brand Positioning Process [10:46] Problem With Software Firms [13:52] Brand Stories With Emotional Connection [17:30] How To Execute Authentic Advertising [19:00] Measuring Impact [19:55] Brand Resonating With Employees [21:26] Brand Measurement [23:08] Ad Stories With Emotional Elements [24:43] Being Specific to The Audience [25:31] Things That No Longer Work! [28:09] Targeting With LinkedIn [31:18]  Advice For Marketers View Video: https://healthlaunchpad.com/clone-of-the-healthtech-marketing-podcast-episode-2-jim-rose-intersystems/

In this First Episode of the Healthtech Marketing Podcast, you will hear from Ben Person, who leads marketing for the fast-growing Software firm, Nuvolo. This is a master class on ABM and focuses on how to make it work, how to measure it, and how to build an ABM Demand Generation Engine. This podcast is brought to you by HIMSS and healthlaunchpad. Podcast Highlights With Timestamps: [2:47] Nuvolo’s Background [3:57] Ben Person’s  Career Journey [5:32] How Nuvolo Restructured Its Marketing [7:22] Nuvolo’s Approach To Brand Awareness [9:24] How Nuvolo Implements ABM [10:11] Explaining Intent Data [11:28] Nuvolo’s ABM Campaigns [13:00] One-to-Many ABM [14:30] Linkedln Targeting [15:25] Nuvolo’s Experiences [16:53] How Nuvolo’s Measures ROI [19:43] ABM & Terminus On Sales Revenue [22:15] Ben Person’s Key ABM Advice View Video: https://healthlaunchpad.com/podcast-episode-1-ben-person/