Building a Tightly Integrated Sales & Marketing Team: Royce Brunson, Chief Revenue Officer, Health Recovery Solutions (HRS)

Royce is a long-time digital health growth leader. He is the Chief Revenue Officer of Health Recovery Solutions a remote monitoring provider.

In this episode of the Healthtech Marketing Podcast, Royce dives into what it takes to create a tightly integrated sales and marketing team. Let's face it, most sales and marketing teams are siloed and often at odds with each other. Not so at HRS. Royce has created a highly integrated team. This has been key to how Royce Brunson has scaled HRS's sales.

Here is what we cover in the episode:

- Royce's take on the future of Digital Health

- HRS's SaaS-like approach to sales and marketing

- Their hybrid insourced/outsourced agency model  and why they keep content marketing inhouse

- Why is it so hard to align sales and marketing and how HRS does it

- The importance of 360 feedback between SDRs, marketing and account execs

- Why they have not fully implemented ABM yet

- The secret sauce to speeding up the sales cycle and increasing deal size

And stay until the end as you will enjoy Royce's one piece of advice.

Watch the video of this episode https://healthlaunchpad.com/building-a-tightly-integrated-sales-marketing-team-royce-brunson-chief-revenue-officer-of-health-recovery-solutions/