Ryan Grable heads up marketing for the awesome PerfectServe, a leader in the clinical communications space.
Ryan has a ton of experience in technology marketing and has been leading PerfectServe's marketing team for the last year.
In this podcast you will learn:
- Ryan and team's mission to help healthcare organizations understand how they can help them help their patients
- How PerfectServe has integrated three acquisitions and developed a brand strategy across the new entities
- How they created a new singular brand and brought this to life under the banner of PerfectServe Unite by taking a customer-first approach
- What the benefit of this is to customers, partners, and their expanded team
- How this in part of uniting all their staff around a single vision and how this translates into delivering a consistent customer experience
- What's the same and different about healthtech marketing versus other categories -
How to apply B2C marketing concepts in a healthcare B2B, serving customers where they are
The Healthtech Marketing Show