The Healthtech Marketing Show

Anita is a confounder of Blue Square Collective. She is a very highly regarded expert in social selling. At Blue Square, she helps companies master digital and social selling. Before founding, Blue Square was a Customer Sucess leader with LinkedIn in Europe. In this episode, Anita covers the following: - What is social selling - How companies can excel at and scale social selling - How to structure a social and digital selling program - What are the steps to social selling excellence - What makes someone a superstar social seller - What are the biggest mistakes made in social selling You can reach Anita here https://www.linkedin.com/in/anita-windisman/

In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep background in healthcare technology marketing. In our conversation, we cover the following: - The evolution of marketing operations - Where marketing operations is going - How to structure, organize and operate marketing ops - The four different personas of marketing ops leaders: Modernizers, Orchestrators, Psychologists, and Scientists

In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a deep dive into the whole area of sales and marketing partnerships.  Our two awesome guest span 7 time zones. From the UK, we have Jenna Chambers, the head of global partnerships from Terminus, the ABM platform for 1000+ companies. And from Denver, CO, we have Brittany Jones, Vice President of Partnerships for Gozio Health, which provides an end-to-end, customizable digital health mobile engagement platform for healthcare, among other things, like centralizing access to patient-facing tools, helps with hospital wayfinding and many others. You will learn: How both companies leverage partnerships for growth and delivery (e.g. integrations) The strategic importance of partners, especially in customer success How they find, qualify and engage partners What makes a successful partnership How to make the partnership thrive and grow How to scale the program The magic of Crossbeam Watch this as a video here https://youtu.be/2ojjqGWXWzE

Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology.  What Natalie doesn't know about ABM is not worth knowing.    In this interview, we cover:  -Who is Terminus  -What is efficient growth  -Why ABM is so relevant for healthtech -What is the state of ABM adoption  -What is the typical ABM adoption journey  -How to create personalized experiences  -How to use ABM with existing customers  -What is GTM Watch video here https://youtu.be/kHHnuU5IH4g

Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 2022, he was recognized by Beckers Hospital Review as one of the 50 innovative chief digital officers to know.   In this episode, we cover:  The changing role of Chief Digital Officers  -The state of healthcare digital transformation -Best practice in digital transformation for healthcare organizations -What will it take for digital health to succeed -Top challenges in digital health  -Technology that he is excited about Video here https://youtu.be/g6k5RJ-s6sc

Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.   This is a masterclass on how to move systematically from experimentation to doing ABM at scale.  Kelly explains why technology is only a small part of successful ABM. It's all about the people. Kelly shares: How Caregility has adapted to boom and slow-down in virtual care Why they took the decision to move to ABM How they focus on fewer than 400 accounts How they got started with ABM How they selected an ABM platfom How they are organized around an ABM model How they have evolved their ABM model What the results have been You can view the episode here https://youtu.be/RXWiT5aUodE

Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technology firms has mastered this. Simon Rost is a lively and insightful marketer with a brilliant perspective on how to use social media at scale. The pandemic forced his team to rethink the marketing plan for this large global healthcare B2B business. Simon and the team developed a bold, highly engaging video content and social media program. In this episode, you will learn:  - How GE markets its healthcare solutions - How they had to adapt to the pandemic - How they developed an exciting content and social media program - How they adapted their marketing operating model to this program - How they scaled this globally

Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex issue. In this episode, Adam and Daniel cover: 1. Intely's mission 2. Why and how they got started 3. What the challenges have been 4. Who they are selling to, and what problem they solve for them 5. The startup life 6. Adversity vs Joy 7. How they sell and market as a startup 8. Who they go to for help and advice 9. If money were no object what would they do differently

David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content.  These guys have tons of data on how buyers engage with content. David recently published some fascinating insights on this and he shares them in this latest podcast episode. In particular:  - What content is most effective?  - What content do buyers want and why?  - How to use content to initiate and nurture relationships  - Trends in content?

Sunila  Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare system   In this episode, you will hear about: Key differences between public and private arms of healthcare  How they buy differently Her trusted sources for information and advice  What marketers get right and get wrong  How to reach an IT exec like Sunila