David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content. These guys have tons of data on how buyers engage with content. David recently published some fascinating insights on this and he shares them in this latest podcast episode. In particular:
- What content is most effective?
- What content do buyers want and why?
- How to use content to initiate and nurture relationships
- Trends in content?
The Healthtech Marketing Show