In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep background in healthcare technology marketing.
In our conversation, we cover the following:
- The evolution of marketing operations
- Where marketing operations is going
- How to structure, organize and operate marketing ops
- The four different personas of marketing ops leaders: Modernizers, Orchestrators, Psychologists, and Scientists
The Healthtech Marketing Show