LITerally

In Session 7 with Robyn, we discuss the upcoming launch of Robyn's new business and the launch of her new offer in her coaching business. We talk about visibility edges that are coming up for her and some practical strategies about where to start when launching something new and what to focus on and leverage. We also discuss the big season of work Robyn is in and discerning between self-sabotage and a strong sprint. This episode is such a great mixture of mindset and strategy that will support you in stretching your own edges and bringing something new to life in business. In this episode, you'll hear: How to discern between self-sabotage and a sprint season What it looks like to find the balance between sprints and rest in business The reason Robyn's market research went totally different this time around One of the most important things we can give our clients as a coach The thing you want to focus on and leverage when launching something new The question to ask yourself when you hit a visibility edge Episode Links Join my Facebook group Learn more about Robyn on her website

The podcast delves into navigating fine lines and nuances in business, including balancing marketing dreams with personal goals, understanding contentment versus ambition, and managing workload while aiming for success. Topics include aligning passion with strategy, navigating challenges in business operations, exploring depth in business strategies, and the importance of interpreting advice based on individual circumstances.

In Session 6 with Robyn, we discuss the balance of ambition and contentment, and what it means to want more when you're so good with what you have. We dive deep into balance in terms of our offers, our legacy, and our desires. And we look at what is driving the fear of wanting or asking for more. This is such a great episode that really showcases the tension we all face in being happy with where we are and wanting to create more simultaneously. In this episode, you'll hear: What we're using basecamp support for and what that looks like Balancing the desire to create legacy work without putting on too much pressure The two types of business models I see in our space A big red flag I look out for as a coach The fine line of contentment and wanting more The medicine Robyn is being delivered right now Episode Links Join my Facebook group Learn more about Robyn on her website

In Session 5 with Robyn, we discuss a new message that's come alive for her, the marketing behind it and the thread that's been there for her all along. It's a deep dive into finding the balance between what is great marketing alongside what is also great for and aligned to the business owner. Whether you're just getting started or continuing to refine your message over time, this will be so useful. In this episode, you'll hear: The thing that gave me a big aha as Robyn's coach What makes something a 'marketing dream' but what you still have to consider in addition to that The two things we need to do with our marketing to see big results One thing you want to ensure your message always does How market research can drive you in the wrong direction What always translates to the best content Episode Links Join my Facebook group Learn more about Robyn on her website

In Session 4 with Robyn, we go deep. We talk about being the default parent, the toxicity of doing it all, sacred rage, and deep grief. Robyn shares so openly and vulnerably that I'm moved to tears even typing these words. It's a truly beautiful episode that, while touching on many personal things, really is a testament to the power of vulnerability. With yourself and with others. I'm so grateful to Robyn for this episode. I know you'll feel the same. In this episode, you'll hear: The real challenge of being the default parent and business owner that needs to get talked about more The toxicity of "doing it all" (and why ALUL didn't grow last year) Re-working the entire foundation of your belief system and what that entails How to find ease and neutrality in business even when business isn't easy The sacred rage Robyn is letting herself lean into and what grief is teaching her Episode Links Join my Facebook group Learn more about Robyn on her website

Learn about the differences between scaling and selling large group offers versus 1:1 services. Understand the importance of niche, relationship-building, and shifting marketing strategies. Explore the fundamentals behind growing a scalable offer and adapting to varying business models.

In Session 3 with Robyn, we discuss all things scaling and messaging. The truth is, in order to scale a program you need specific messaging that helps you stand out, and we're getting clear on what that means for Robyn. Some of it is mindset and energetic and some of it is smart strategy, and you'll get to see how it all fits together. We also dive into some of the shadow sides of sharing in this way- like the fact that people will misunderstand you no matter what. It's a great episode that blends a bit of everything and will absolutely have some nuggets for you no matter where you're at in your own journey. In this episode, you'll hear: Why we often undervalue the things that come easiest to us What to do if social media feels like a high school cafeteria How to cultivate a willingness to deal with the challenges that come with growth (like being misunderstood) An important Q to ask yourself to determine your best strategy The thing that matters most for scaling (that you don't have to worry about for 1:1) An obvious but important messaging hack that just might blow your mind Episode Links Join my Facebook group Learn more about Robyn on her website

In Session 2 with Robyn, we start with leaning into pricing and strategy and end up going WAY deeper into the new identity that's emerging for Robyn and the importance of centering yourself in your own life and business more. We talk about 'look at me marketing', the patriarchy & systems that impact how we show up, and the identity shift Robyn is experiencing as she comes back to herself after pregnancy, grief, and loss. In this episode, you'll hear: The things that actually communicate who your program is for (outside of just what you're saying about it) The good/bad that comes with hearing "This is so much more valuable than I thought!" What truly makes someone compelling The problem with the "I'll just go show them" mentality we can get stuck in (and that I often find myself stuck in too!) A look at the systems that influence how we engage with life and our businesses The importance of "centering" yourself and how Robyn is entering a new era around this concept Episode Links Join my Facebook group Learn more about Robyn on her website

Entrepreneur Robyn shares her experiences and fears around scaling a successful business. They discuss the importance of prioritizing lifestyle, the benefits of a boring business, and fears of fractured audience trust. They also explore the role of control in business and the significance of not rushing the process.

In this Intro to Season 9, we kick off with a get-to-know-you session with our new coachee, Robyn Gooding! It's such a fun conversation that takes you deep on Robyn's story and gives you context around who she is, what both of her businesses are, what her life is like as a mama (whose husband travels for work), and what she's most excited and freaked out about when it comes to being on the podcast. In this episode, you'll hear: Robyn's super interesting back story and how coaching "chose her" Why Robyn wanted to work together and what made her say 'yes' to the podcast My perspective on why I knew Robyn was the perfect person for Season 9 How the thing Robyn is most excited for is also the thing she's most scared of The big life shifts and challenges Robyn has recently faced and how that changed her perspective on showing up here so vulnerably Episode Links Join my Facebook group Learn more about Robyn on her website Listen to Robyn's podcast episodes Part 1, Part 2, and Part 3