Entrepreneur Robyn shares her experiences and fears around scaling a successful business. They discuss the importance of prioritizing lifestyle, the benefits of a boring business, and fears of fractured audience trust. They also explore the role of control in business and the significance of not rushing the process.
Scaling a good thing can be scary but necessary for growth and success.
Prioritizing lifestyle over massive numbers can lead to more fulfillment and satisfaction.
Taking a controlled and deliberate approach to business pivots ensures alignment with values and priorities.
Deep dives
The pivot to a new business model
Robin is considering shifting her focus from one-on-one coaching to her ClubRise program. She wants to create a more scalable and evergreen program that offers the same level of intimacy and support as her one-on-one coaching. She plans to rebrand and possibly extend the program to six months. The goal is to maintain the high level of client care and connection while also freeing up time and space for her new business venture. Robin is considering relaunching ClubRise in January and building anticipation through a Black Friday promotion.
Balancing the new business and existing audience
Robin is aware that launching a new business might raise concerns among her existing audience. She wants to assure them that her commitment to her current business is unwavering. While she plans to focus on her new venture, she will also continue to provide business-related content and support. Robin recognizes the need to maintain the trust and confidence of her current audience while simultaneously building the new business.
Timing considerations and gentle shifts
Given the recent personal challenges and surgeries Robin has undergone, it is recommended that she take a gentle approach to the pivot. The goal is to avoid rushing and maintain a sense of spaciousness and ease. Instead of launching right away, she can use the rest of the year to refine ClubRise and make it more solid, ensuring a smooth transition. This will also allow Robin to process her personal journey and prioritize her healing and well-being.
Maintaining control and balance
Robin acknowledges her desire for control in her business, which provides a sense of comfort and stability. However, she is mindful of not rushing too quickly due to her recent experiences. She plans to proceed with the pivot in a controlled and deliberate manner, ensuring that it aligns with her values and priorities. By giving herself time and space, she can ensure that both her existing business and the new venture receive the attention and care they deserve.
Building anticipation and preparation
The plan is to relaunch ClubRise in January using a Black Friday promotion to generate interest and excitement. Robin will take the time to refine the program details in base camp, including the program length, inclusions, and pricing. This will provide clarity and allow her to establish a solid foundation for the relaunch. By taking a strategic approach, Robin aims to create a seamless transition to the new model while ensuring a high-quality client experience.
In Session 1 with Robyn, we get to know her and her business and discuss how it can be quite scary to scale a good thing. Robyn’s plans for her business have changed quite a bit in recent months and she’s looking at re-working and re-defining what’s there (even though, in many ways, she loves it as is). We dive into her current offers, what motivates her, and the fears that come with change.
In this episode, you’ll hear:
Why it can be really scary to scale what’s already working well
The thing Robyn shares that MOST of the online space would label as a block, and why I feel differently
Permission to prioritize your lifestyle over massive numbers (and what that looks like)
How a boring business can be the best thing for you
The fears around fractured audience trust that can come with big change
How control shows up in our business (especially after traumatic experiences)
