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LITerally

Scaling a Good Thing (Session 1 with Robyn)

Jan 31, 2024
Entrepreneur Robyn shares her experiences and fears around scaling a successful business. They discuss the importance of prioritizing lifestyle, the benefits of a boring business, and fears of fractured audience trust. They also explore the role of control in business and the significance of not rushing the process.
53:06

Episode guests

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Quick takeaways

  • Scaling a good thing can be scary but necessary for growth and success.
  • Prioritizing lifestyle over massive numbers can lead to more fulfillment and satisfaction.

Deep dives

The pivot to a new business model

Robin is considering shifting her focus from one-on-one coaching to her ClubRise program. She wants to create a more scalable and evergreen program that offers the same level of intimacy and support as her one-on-one coaching. She plans to rebrand and possibly extend the program to six months. The goal is to maintain the high level of client care and connection while also freeing up time and space for her new business venture. Robin is considering relaunching ClubRise in January and building anticipation through a Black Friday promotion.

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