LITerally

Exploring the balance of authenticity online and prioritizing personal well-being while navigating tough times. The journey of overcoming grief and uncertainty while considering launching a business. Empowering self-reflection and success creation in challenging times.

In Session 8 with Robyn, we discuss where she’s at as she’s wrapping up her year, how she’s feeling about her relationship with social media, an update on her health journey, and she shares a fun business celebration. This feels like a beautiful wrap-up/level set that all centers around finding an equilibrium and what that looks like as a mom, and the owner of two businesses that are both in a “clean slate” phase.  In this episode, you’ll hear: The exciting and unexpected celebration Robyn has to share  The thing that is the most freeing in business  What Robyn uses as the primary way to shift her mindset  The recommendation I’m making about finding balance and integration with both businesses  The one thing we both see as the key to almost all success (especially the kind that is sustainable)   Episode Links Join my Facebook group Learn more about Robyn on her website  

In Session 7 with Robyn, we discuss the upcoming launch of Robyn’s new business and the launch of her new offer in her coaching business. We talk about visibility edges that are coming up for her and some practical strategies about where to start when launching something new and what to focus on and leverage. We also discuss the big season of work Robyn is in and discerning between self-sabotage and a strong sprint. This episode is such a great mixture of mindset and strategy that will support you in stretching your own edges and bringing something new to life in business.    In this episode, you’ll hear: How to discern between self-sabotage and a sprint season  What it looks like to find the balance between sprints and rest in business  The reason Robyn’s market research went totally different this time around  One of the most important things we can give our clients as a coach The thing you want to focus on and leverage when launching something new  The question to ask yourself when you hit a visibility edge    Episode Links Join my Facebook group Learn more about Robyn on her website  

The podcast delves into navigating fine lines and nuances in business, including balancing marketing dreams with personal goals, understanding contentment versus ambition, and managing workload while aiming for success. Topics include aligning passion with strategy, navigating challenges in business operations, exploring depth in business strategies, and the importance of interpreting advice based on individual circumstances.

In Session 6 with Robyn, we discuss the balance of ambition and contentment, and what it means to want more when you’re so good with what you have. We dive deep into balance in terms of our offers, our legacy, and our desires. And we look at what is driving the fear of wanting or asking for more. This is such a great episode that really showcases the tension we all face in being happy with where we are and wanting to create more simultaneously.  In this episode, you’ll hear: What we’re using basecamp support for and what that looks like  Balancing the desire to create legacy work without putting on too much pressure The two types of business models I see in our space  A big red flag I look out for as a coach The fine line of contentment and wanting more  The medicine Robyn is being delivered right now   Episode Links Join my Facebook group Learn more about Robyn on her website  

In Session 5 with Robyn, we discuss a new message that’s come alive for her, the marketing behind it and the thread that’s been there for her all along. It’s a deep dive into finding the balance between what is great marketing alongside what is also great for and aligned to the business owner. Whether you’re just getting started or continuing to refine your message over time, this will be so useful.  In this episode, you’ll hear: The thing that gave me a big aha as Robyn’s coach  What makes something a ‘marketing dream’ but what you still have to consider in addition to that  The two things we need to do with our marketing to see big results One thing you want to ensure your message always does  How market research can drive you in the wrong direction  What always translates to the best content  Episode Links Join my Facebook group Learn more about Robyn on her website  

In Session 4 with Robyn, we go deep. We talk about being the default parent, the toxicity of doing it all, sacred rage, and deep grief. Robyn shares so openly and vulnerably that I’m moved to tears even typing these words. It’s a truly beautiful episode that, while touching on many personal things, really is a testament to the power of vulnerability. With yourself and with others. I’m so grateful to Robyn for this episode. I know you’ll feel the same.  In this episode, you’ll hear: The real challenge of being the default parent and business owner that needs to get talked about more The toxicity of “doing it all” (and why ALUL didn’t grow last year) Re-working the entire foundation of your belief system and what that entails  How to find ease and neutrality in business even when business isn’t easy  The sacred rage Robyn is letting herself lean into and what grief is teaching her   Episode Links Join my Facebook group Learn more about Robyn on her website  

Learn about the differences between scaling and selling large group offers versus 1:1 services. Understand the importance of niche, relationship-building, and shifting marketing strategies. Explore the fundamentals behind growing a scalable offer and adapting to varying business models.

In Session 3 with Robyn, we discuss all things scaling and messaging. The truth is, in order to scale a program you need specific messaging that helps you stand out, and we’re getting clear on what that means for Robyn. Some of it is mindset and energetic and some of it is smart strategy, and you’ll get to see how it all fits together. We also dive into some of the shadow sides of sharing in this way- like the fact that people will misunderstand you no matter what. It’s a great episode that blends a bit of everything and will absolutely have some nuggets for you no matter where you’re at in your own journey.  In this episode, you’ll hear:   Why we often undervalue the things that come easiest to us What to do if social media feels like a high school cafeteria How to cultivate a willingness to deal with the challenges that come with growth (like being misunderstood) An important Q to ask yourself to determine your best strategy  The thing that matters most for scaling (that you don’t have to worry about for 1:1) An obvious but important messaging hack that just might blow your mind    Episode Links Join my Facebook group Learn more about Robyn on her website  

In Session 2 with Robyn, we start with leaning into pricing and strategy and end up going WAY deeper into the new identity that’s emerging for Robyn and the importance of centering yourself in your own life and business more. We talk about ‘look at me marketing’, the patriarchy & systems that impact how we show up, and the identity shift Robyn is experiencing as she comes back to herself after pregnancy, grief, and loss.  In this episode, you’ll hear:   The things that actually communicate who your program is for (outside of just what you’re saying about it) The good/bad that comes with hearing “This is so much more valuable than I thought!” What truly makes someone compelling The problem with the “I’ll just go show them” mentality we can get stuck in (and that I often find myself stuck in too!) A look at the systems that influence how we engage with life and our businesses  The importance of “centering” yourself and how Robyn is entering a new era around this concept   Episode Links Join my Facebook group Learn more about Robyn on her website