
Topline
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Latest episodes

27 snips
Apr 20, 2025 • 1h 10min
E105: AI-Native CRMs and Early Stage Resilience: Scaling in Economic Uncertainty
The hosts dissect Attio's AI-native CRM disrupting traditional customer management and examine the surprisingly resilient seed/Series B funding landscape despite economic headwinds. Learn how AI is fundamentally changing go-to-market playbooks, enabling tech companies to scale faster than ever before, and which AI sales tools have genuine staying power.Thanks for tuning in! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.Key Moments:[02:07] AJ's Boating Adventure[04:05] Sam on Pavilion's CMO Summit and Personal Updates[06:56] Marketing and Revenue Insights[10:36] AI in Business[13:34] Economic Sentiment and Business Strategy[33:02] Hiring in Volatile Times[37:04] Compensation Strategies for Sales Teams[40:55] AI in Sales: A Conversation with an AI SDR Founder[48:06] The Future of AI in Sales and Marketing[01:00:15] Novel Uses of AI[01:08:54] Closing Remarks and Shoutouts

9 snips
Apr 17, 2025 • 26min
SPOTLIGHT: Resilience and Growth with LucidLink CEO Pete Thompson
Pete Thompson, CEO and Co-founder of LucidLink, reveals how his company revolutionizes cloud storage into a high-performance solution. He shares the challenges of achieving product-market fit and the pivotal strategies that fueled their growth, especially during the pandemic. Pete discusses navigating adversity and the emotional rollercoaster of entrepreneurship. He emphasizes the importance of company culture and values in fostering resilience. Personal insights on leadership and the future outlook provide an inspiring glimpse into transformative growth.

33 snips
Apr 13, 2025 • 1h 10min
E104: Tariffs, Turbulence, and Tough Calls: Operating in an Era of Economic Whiplash
Discover how to navigate economic turbulence with insights on market volatility and the impact of tariffs. The hosts discuss the ever-changing nature of customer psychology and the keyword of the year: 'delay.' Learn strategies to balance defensive moves with offensive plays, and the significance of data-driven decisions. Uncover how geopolitical shifts affect American brands and the importance of leadership during challenging times. Plus, a glimpse at live data reveals companies adjusting their forecasts amid uncertainty.

10 snips
Apr 10, 2025 • 24min
SPOTLIGHT: Optimizing Growth in B2B Tech with Mike Dzik
In this discussion, Mike Dzik, Operating Partner at Radian Capital, shares his expertise in B2B software investments. He dives into why SaaS companies often stumble, emphasizing that rapid growth can be perilous. Mike offers insights on recognizing growth stall points, the necessity for product adaptability, and the value of customer discovery. He also discusses effective pricing strategies and how continuous innovation is crucial for success. Plus, he shares some intriguing book recommendations for those seeking inspiration.

24 snips
Apr 6, 2025 • 1h 8min
E103: AI Agents and the Future of Enterprise Tech with Box CTO Ben Kus
Ben Kus, CTO at Box and a visionary in enterprise technology, discusses the rapid rise of AI in businesses. He emphasizes how AI adoption is outpacing previous tech shifts and explores the integration of AI agents that enhance collaboration. The conversation touches on balancing innovation with trust in data security, navigating legacy systems, and the pivotal role of open platforms. Kus also shares insights on the future of software engineering and offers book recommendations that inspire forward-thinking.

25 snips
Apr 3, 2025 • 22min
SPOTLIGHT: How to Master Multi-Threading in Complex Sales
Rachit Kataria and William Wang, co-founders of Centralize, discuss strategies for mastering multi-threading in complex sales. They reveal why winning deals hinges on individual connections rather than just account levels. The duo dives into common challenges sales teams face and advocates for visualizing relationship networks to identify stakeholder gaps. Uncovering ways to leverage connections to engage decision-makers, they emphasize creating meaningful moments in sales and adapting strategies to meet evolving customer needs in the AI-driven landscape.

34 snips
Mar 30, 2025 • 1h 10min
E102: Why Sales Hiring Fails and How to Fix It
Ben Tagoe, CEO of Objective Management Group, brings his expertise in sales talent assessments to the discussion. He reveals why so many sales hires fail, emphasizing the importance of fundamental selling skills and the right mindset. Ben outlines how science can refine the hiring process, reducing costly mistakes. The conversation also tackles high turnover rates and the need for tailored assessments based on unique organizational contexts. He stresses the emotional and financial impacts of hiring challenges on companies, particularly in today’s economic landscape.

38 snips
Mar 27, 2025 • 26min
SPOTLIGHT: Instilling Operational Rigor in a Growing Business with Anna Talerico, CEO of CFI
In this discussion, Anna Talerico, CEO of the Corporate Finance Institute, shares her journey from founder to leading a venture-backed enterprise. She delves into the importance of operational rigor, especially after acquisitions. Anna emphasizes the value of structured sprints for maintaining alignment and accountability within teams. She creatively compares effective operational systems to music, highlighting the necessity of leadership in fostering focus. Additionally, she touches on the parallels between accountability in business and nutrition, offering insights for both fields.

49 snips
Mar 26, 2025 • 22min
SPOTLIGHT: How CEO Kevin Smith Turned Snipd’s Monetization Struggles Into a Sustainable Business
In this engaging conversation, Kevin Smith, CEO and co-founder of Snipd, an innovative AI-powered podcast app, opens up about his company's battle to achieve sustainable monetization. He recounts the emotional rollercoaster of shifting from free to premium services amidst financial turmoil. Kevin discusses the intense user backlash they faced and the heartwarming moment that rekindled their commitment. Listeners will be captivated as he shares insights on leveraging user feedback and the transformative power of AI in enhancing the podcast experience.

66 snips
Mar 25, 2025 • 1h 8min
E101: Why Rippling and Deel Are a Warning to Every Tech Company
Dive into the wild rivalry between HR tech giants Rippling and Deel, where corporate espionage allegations and legal drama take center stage. Discover the bizarre tactics employed in this competitive landscape, like honeypots and toilet phones. The discussion also sheds light on ethical dilemmas in tech, the impact of aggressive hiring practices, and the transformation of employees into millionaires through significant acquisitions. Amidst all the chaos, the importance of integrity and community insights comes through loud and clear.
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