Brand USA Talks Travel
This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
Latest episodes
Apr 26, 2022 • 6min
Catch Details About Brand USA Travel Week U.K. & Europe 2022 - Frankfurt, Germany
Learn how destinations can develop and strengthen relationships with top tour operators & media from the U.K. and Europe. Brand USA’s Director, Marketing Operations & Special Projects, Alexis Adelson also talks about the new CEO Summit and Media Forum at Brand USA Travel Week. We’re just five months away!
Apr 19, 2022 • 6min
Tips On How to Improve Diversity, Equity, and Inclusion Efforts at a Destination Marketing Organization
Plus, advice on hiring and fostering an open and inclusive working environment from Donald Richardson, Chief Financial & Diversity, and Inclusion officer at Brand USA.
Apr 12, 2022 • 6min
What’s The Role That Tour Operators & Travel Agents Play As International Travel Restarts?
We get a perspective from Robin Searle, Managing Editor of Travel Weekly, U.K. Robin also offers advice on how destinations should pitch stories to trade and consumer travel journalists.
Apr 5, 2022 • 6min
What’s The Special Sauce That Makes Travel South So Successful?
Liz Bittner, CEO of Travel South, the largest regional alliance in the United States, addresses collaboration between states, return on investment, and inspiring international travelers to come to the USA.
Mar 29, 2022 • 7min
How Can U.S. DMOs Encourage European Travelers? Get Tips From Amanda HillsBalfour
Also: Do you speak British? Take the quiz with Amanda and hear wise words concerning work / life balance in the travel industry. Amanda is founder & partner MMGY HillsBalfour & President MMGY TMC.
Mar 22, 2022 • 6min
How do the Oscars, Super Bowl, and Other Major Events Affect Tourism in Los Angeles?
Adam Burke, CEO of the Los Angeles Tourism & Convention Board, on events for international tourists, plus Oscar predictions.
Mar 14, 2022 • 5min
What Does Emergency Funding for Brand USA Mean for the Travel Industry?
There is vital work ahead to put the U.S. travel and tourism industry back on track, restore livelihoods, and bring the world back together through the power of travel. Brand USA Senior Vice President of Public Affairs Aaron Wodin-Schwartz details how the emergency funding included in the 2022 omnibus spending bill will accelerate the return of international visitors and quicken the industry’s recovery.
Mar 8, 2022 • 5min
Career Advice for Women in the Travel Industry
We’re celebrating International Women’s Day with Alice Norsworthy, President, Global Marketing, Universal Parks & Resorts. It’s a great quick listen for those interested in growing their career, from one of America’s top marketers.
Mar 2, 2022 • 6min
The Fun Facts About Oregon Tourism with Todd Davison, CEO of Travel Oregon
How important is tourism to Oregon's economy? What’s the importance of international visitation? These and other fascinating highlights in five minutes.
Feb 23, 2022 • 6min
“MICE” from an International Perspective with Elliott Ferguson, CEO of Destination DC
Meetings, incentives, conferences, and exhibitions are essential components of the travel industry. Elliott is a true MICE veteran. He offers advice on getting started; plus, we talk about the current state of business travel and recovery.
