Brand USA Talks Travel
This podcast elevates the conversation concerning international travel to the United States by speaking with leaders in the travel industry. Subscribe to hear key answers to timely questions every week. Brand USA is the nation’s destination marketing organization. We work closely with more than 900 partner organizations to invite the world to explore the exceptional, diverse, and virtually limitless travel experiences and destinations available in the United States of America.
Latest episodes
Feb 16, 2022 • 6min
The Latest on IPW 2022 from U.S. Travel’s Malcolm Smith
Catch news you can use about this year’s IPW from the man who makes the plan, U.S. Travel’s Malcolm Smith, SVP of Business Development and General Manager of IPW. You’ll hear registration trends, things learned from last year’s IPW, and entertainment you won’t want to miss.
Feb 9, 2022 • 5min
Alice Norsworthy on Effective Marketing
Alice Norsworthy, President of Global Marketing for Universal Parks & Resorts and Brand USA’s new Board Chair, talks about effective storytelling, conventional marketing wisdom, balancing health & safety protocols, and new attractions at Universal. Break out the headphones for a very fast five-minute listen featuring one of America’s marketing leaders.
Feb 2, 2022 • 6min
Nick Hentschel on International Tourism Trends
Nick Hentschel, COO of American Tours International, updates us on the latest international tourism trends, offers perspective about how new variants may or may not affect travel, and speaks about which markets are recovering faster in terms of bookings and length of stay in the USA.
Jan 26, 2022 • 7min
A Diversity, Equity, and Inclusion Approach to Content Strategy with Skylar Clark, Senior Manager Partner Engagement & Planning, Brand USA
Hear a personal take on why DEI is so important in creating travel content.
Jan 19, 2022 • 6min
Kristen Esposito, Principal at Esposito Global Partners, on Brand Marketing and Strategy for the Retail, Shopping and Tourism Industry
In this episode, we discuss how smart destination marketing organizations position shopping in their story narrative, potential shopping barriers for international tourists, and shopping in-person versus online.
Jan 12, 2022 • 6min
Part Two with Tom Garzilli, Chief Marketing Officer - The Importance of Connecting Buyers & Sellers Virtually On Brand USA’s Global Marketplace
Even beyond the pandemic, will we still have virtual one-to-one meetings in the travel industry? We also speak about the newly released “International Pavilion,” getting a closer look at how it provides a new option to the USA's destination marketing organizations for obtaining vital research and country-specific market information.
Jan 5, 2022 • 6min
Tom Garzilli, Chief Marketing Officer, Brand USA, on Storytelling About Destinations
Why is storytelling foundational to Brand USA’s marketing efforts around the world? Listen to find out! We go back to the beginning to hear about how our nation’s destination marketing organization decided to produce big-screen films, and take a closer look at the United Stories campaign as well.
Dec 22, 2021 • 6min
Susan Zachar, Sr. Director Integrated Marketing, Brand USA talks about Travel Influencers
Travel Influencers rule! We speak with Susan Zachar, Senior Director Integrated Marketing at Brand USA, concerning the criteria for selecting the best Influencers, composing a project brief, how to improve Influencers' experience on the ground, and whether Influencers are here forever or are merely a passing trend.
Dec 15, 2021 • 6min
Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, Tells Their Origin Story
Ever wonder how Atlas Obscura got started? Dylan dishes on the travel company's origins, their best-selling books, the massive Atlas Obscura website, and video storytelling. This is part two of our podcast featuring content creation by Atlas Obscura.
Dec 8, 2021 • 6min
Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, on the new TV series “Small Town, Big Story."
Dylan Thuras, Co-Founder & Creative Director at Atlas Obscura, joins us for a chat about our new joint production of the GoUSA TV Original series “Small Town, Big Story.” Dylan talks about how Atlas Obscura came up with the concept and takes you behind the unusual scenes in South Bristol, Maine; Glover, Vermont; and Ketchum, Idaho. This is part one of a two-part podcast featuring content creation by Atlas Obscura.
