

On Your Terms®
Sam Vander Wielen
Have an online business as a course creator, coach or service provider? Whether you’re brand new, already thriving, or somewhere in between — it can be hard deciphering whether “so and so’s” business advice is legit or a hackneyed regurgitation of what THEIR business coach taught them. Does it work? Is it legal?
‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”
Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 48,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.
If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.
But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday tradition (that’s when new EPs drop!).
160,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
‘On Your Terms®’ podcast is half “how not to break the online biz laws your well-meaning mentor forgot to say existed.” Half “marketing that doesn’t require you taking on Instagram like it’s a second job.”
Your host is Sam Vander Wielen, an unfiltered Philly native and former attorney. Sam quit law to start an online business, build her email list to 48,000 subscribers, and make millions in sales 7 years — all while confronting major personal life challenges she’s not too shy to tell you about.
If you’re looking for overnight success stories, hustle culture, or magic bullet marketing schticks that promise you [INSERT RIDICULOUS CLAIM HERE], ask Siri to play you a different podcast.
But if you’re ready for rooted-in-reality conversations around (not so) passive income, Facebook ads, building the ever-essential email list, and how to get compliant with whatever new law just rolled out for the online biz world (it happens more than you think) — grab your laundry basket, pour yourself something warm, and cozy up. ‘On Your Terms’ is your new Monday tradition (that’s when new EPs drop!).
160,000 people have downloaded episodes. Experts like Amy Porterfield came on as a guest. Now it’s your turn to get 1% savvier when it comes to keeping your online business both successful AND legally sound.
Episodes
Mentioned books

Feb 15, 2024 • 17min
198. How to Stop Stunting Your Growth (Quick Motivation!)
Are you feeling stuck in your entrepreneurial journey, constantly waiting for the "right time" to take the next step? Let me share a little secret with you: the right time is now, and the key to unlocking your growth is future-proofing your business. Future-proofing means making decisions today that will set you up for the success you envision tomorrow. It's about acting as if you've already achieved your goals and making moves that align with that future version of yourself.In this episode, you’ll hear…The importance of future-proofing your business by making decisions today that align with your future goals.The concept of cyclical stalling and how waiting for the "right time" can actually hinder your growth.Personal insights on adopting a future-oriented mindset and how it transformed my business.Strategic investments in branding and website updates as essential steps towards manifesting your future success.The critical role of legal protection in laying a solid foundation for your business and ensuring its growth.Click here to find the full show notes and transcript for this episode.RESOURCES:Don't miss your chance to attend my free live legal training! Be sure to sign up here for How to Protect Your Online Business in 2024, happening February 20th and 21st.CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA Media

Feb 12, 2024 • 23min
197. 4 Things I'd Never Do In My Business (as a lawyer)
Are you navigating the intricate world of online business, trying to avoid the legal pitfalls that could derail your success? Well, you're in luck. As an attorney specializing in helping entrepreneurs like you, I've seen firsthand the common legal missteps that can complicate your business journey. Today, I'm here to guide you through these murky waters with some straightforward advice that could save you from potential legal headaches down the road. Let's dive into the legal essentials you can't afford to ignore, ensuring your online business thrives on solid ground.In this episode, you’ll hear…The importance of establishing a legal entity for your online business.Why separating personal and business finances is crucial for legal and tax purposes.The dangers of DIY legal contracts and the value of professional legal services.Understanding that online businesses are subject to traditional legal standards.Click here to find the full show notes and transcript for this episode.RESOURCES:Don't miss your chance to attend my free live legal training! Be sure to sign up here for How to Protect Your Online Business in 2024, happening February 20th and 21st.Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)Learn more about The JAVA Method (Jen Diaz’s Membership)CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Feb 8, 2024 • 9min
196. 6 super easy ways to legally protect your business (BIG NEWS INSIDE!)
Are you running an online business and feeling a bit lost in the maze of legal requirements? Well, I've got something special for you. I'm hosting a free webinar, 'How to Legally Protect Your Online Business in 2024,' and it's packed with insights and actionable steps. If you're unsure about the legal side of your business, this is your chance to get up to speed with the latest laws and protections. Let's dive into what you'll learn and how it can transform the way you handle your business legally.In this episode, you’ll hear…An introduction to the webinar "How to Legally Protect Your Online Business in 2024," highlighting its importance for online entrepreneurs.New legal changes affecting online businesses, including the beneficial ownership information law and updated federal and email marketing regulations.A discussion on the critical aspects of business structuring, focusing on the differences between LLCs and sole proprietorships, and the role of business insurance.Guidance on the essential contracts needed for online businesses, how to prioritize them, and defining your legal scope of practice.Opportunities for interactive learning and personalized Q&A sessions during the live webinar, with options for live participation or watching a replay.Click here to find the full show notes and transcript for this episode.RESOURCES:Don’t miss your chance to attend this free live class! Be sure to sign up here for How to Protect Your Online Business in 2024, happening February 20th and 21st.CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA Media

Feb 5, 2024 • 10min
195. Be a Detective In Your Business (Not a Prosecutor)
Have you ever found yourself stuck in a cycle of making assumptions in your business, only to realize later that you might have missed out on key insights? I'm here to share a powerful mindset shift that can revolutionize the way you approach your business decisions. Rather than playing the role of a prosecutor, who's often fixated on proving a preconceived notion, let's explore the benefits of adopting a detective's mindset. This approach is all about staying curious, open-minded, and making decisions based on solid evidence and data.In this episode, you’ll hear…The importance of a detective mindset in business: embracing curiosity and open-mindedness.The benefits of analyzing data and evidence for informed decision-making.The pitfalls of a prosecutor mindset: avoiding preconceived notions and bias.How to transform your business approach with a detective mindset.Click here to find the full show notes and transcript for this episode.RESOURCES:Get my emails to stay in the know & read listener-submitted legal Q&A, legal news for online biz, marketing tips, and more! samvanderwielen.com/easy-emailsClick here to watch the free workshop so you can get legally legit right now!Check out the Ultimate Bundle® - my signature program that includes 10 essential DIY legal templates + 35 on demand video trainingsCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Feb 1, 2024 • 12min
194. 4 Legal Musts for Your Email List
Are you worried about the legal aspects of your email marketing? You're not alone. As an online coach or service provider, it’s crucial to navigate the legalities of email communication. I'm here to share some straightforward tips that will help you send emails that are not just effective but also legally compliant. Let's dive into these easy-to-implement strategies that can save you from legal headaches and keep your email marketing on the right track.In this episode, you’ll hear…The importance of including an unsubscribe link in your emails for legal compliance and list health.Why having a valid mailing address in your emails is crucial for adhering to laws like the CAN-SPAM Act of 2003.The significance of displaying your business name in emails to separate personal and professional communication.The necessity of obtaining consent for email marketing, ensuring content relevance and legal adherence.Click here to find the full show notes and transcript for this episode.RESOURCES:Click here to watch the free workshop so you can get legally legit right now!Check out the Ultimate Bundle® - my signature program that includes 10 essential DIY legal templates + 35 on demand video trainingsCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA Media

Jan 29, 2024 • 53min
193. Kickstart Series Part 4: Your 2024 Digital Marketing Strategy
Are you ready to supercharge your business's digital presence in 2024? As an entrepreneur passionate about growth, I've been exploring the crucial elements of a successful digital marketing strategy. Join me in this journey, where I delve into the intricate world of digital marketing funnels, content creation, and the art of engagement.In this episode, you’ll hear…Crafting an effective digital marketing funnelStrategies for creating engaging and evergreen contentUtilizing freebies to attract and nurture leadsThe importance of email marketing in nurturing leadsAdvanced digital marketing techniques: Personalization and automationAdapting to emerging trends in digital marketing for 2024Click here to find the full show notes and transcript for this episode.RESOURCES:Try ConverKit today (affiliate link)Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)Episode 189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your Expertise190. How to Create Loyal Customers, Repeat Buyers, and Referrals (without spending a dime)Episode 191. Kickstart Series Part 3: Create a Product that Sells Itself (+ How to Make it Last)Listen to the Shine Online PodcastKickstart your business in 2024 with my free Kickstart Guide!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jan 25, 2024 • 33min
192. How to Create a Scalable Product
Over the years, I’ve learned a lot of lessons about the importance of scalability and how to achieve it. In today’s episode, I’m going to share them with you. Your product, whatever it is, needs to be scalable so that it can be sold over and over again without requiring more of you. That is the foundation to generating significant revenue while still having a life outside your work.Join me as I cover the keys to creating a product that is going to be your bread and butter for years to come.In this episode, you’ll hear…How to create a few core products that deliver exactly what your clients need to make their lives better.Why word-of-mouth marketing is so valuable and how beta-testing can jumpstart it.The key to pricing your product to highlight its value.Click here to find the full show notes and transcript for this episode.RESOURCES:Join the Free Legal Workshop to learn how to get your business legally protected today! Episode 12. How to Find Clients for Your Online Business (without ads!)CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jan 22, 2024 • 46min
191. Kickstart Series Part 3: Create a Product that Sells Itself (+ How to Make it Last)
Whether you're just starting out or looking to refine your existing offerings, understanding what makes a product truly effective is key. It's important to learn how to understand insights about crafting products that not only resonate with your audience but that can also sustain and grow your business. Join me as I explore the intersection of market demand, personal passion, and practical strategies to create products that sell themselves.In this episode, you’ll hear…How to create products that are not only meaningful to you but also in high demand in the market.The importance of creating products that can be effectively implemented and produce real, tangible results for your audience.Strategies for using customer feedback and experiences in your marketing, focusing on ethical and effective approaches.Understanding the significance of targeting your marketing efforts towards individuals who genuinely need and can benefit from your product.Creating products that not only sell themselves but also contribute to the sustainability and growth of your business.Click here to find the full show notes and transcript for this episode.RESOURCES:Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)Episode 189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your ExpertiseShop DIY templates and the Ultimate Bundle®CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Jan 18, 2024 • 31min
190. How to Create Loyal Customers, Repeat Buyers, and Referrals (without spending a dime)
Welcome to a fresh perspective on client relationships, inspired by an unlikely source: Olive Garden's customer service philosophy. Let’s delve into why treating clients like family isn't just a feel-good tactic, but a strategic approach that can revolutionize your business. We explore how creating a warm, welcoming environment for clients, akin to the family-style service of Olive Garden, can lead to building a loyal customer base, enhancing client lifetime value, and fostering invaluable word-of-mouth referrals.In this episode, you’ll hear…The importance of family-style customer service.Strategies for enhancing client lifetime value.The role of word-of-mouth referrals in business growth.Balancing exceptional service with practical business management.Creating a community among clients for sustained success.Click here to find the full show notes and transcript for this episode.RESOURCES:Join the Free Legal Workshop to learn how to get your business legally legit™️ today! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA Media

Jan 15, 2024 • 42min
189. Kickstart Series Part 2: Carve Out Your Spot & Claim Your Expertise
Have you ever wondered what makes a business truly stand out? It's not just about offering a service or product; it's about creating an identity that resonates with your audience. I want to share with you some insights on how to carve out your spot in the market and claim your expertise. Whether you're just starting out or looking to redefine your business, these tips will guide you in building a brand that's uniquely yours.In this episode, you’ll hear…Insights into defining and embracing your unique business identity and valuesStrategies for analyzing market demand and supply, with a focus on differentiating your offeringsEffective ways to identify and address client pain points and aspirationsTips for creating content that connects deeply with clients and showcases your expertiseClick here to find the full show notes and transcript for this episode.RESOURCES:Episode 187. Kickstart Series Part 1: How to Start a Business Online (Setting the Foundation)Shop DIY templates and the Ultimate Bundle®Episode 2. Scope of Practice for Coaches (What You're Legally Allowed to Do)Listen to my Scope of Practice Spotify PlaylistKickstart your business in 2024 with my free Kickstart Guide!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMERProduced by NOVA MediaMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop