On Your Terms® 210. Launch Series Pt. 3 | How to Boost Your Launch Sales 101
What happens when the hype period is over, the webinar ends, the free thing is done– how do you actually sell more of your product or service? That’s what we cover today in Part 3 of 4 of our Launch series.
I break it down into three segments.
First, gather the ingredients that are required for a successful sales sequence. I explain each one in detail: No-brainer deal, incentive, scarcity, nudging, compassion, connection, and energy.
Next, set up a clear timeline and structure. This typically includes four components: Fast Action, Mid Cart, Close Cart, Down Sell. I go into each one in depth, showing how discounts affect consumer behavior.
Then, develop your social media strategy core elements: Transformation A to B, behind the scenes looks, celebrate new customers, testimonials, list of features, and what makes you unique. I share tips I’ve learned over the years about how to strengthen this part of your digital marketing sales funnel.
Be ready to take some notes! We cover a lot in this episode, including how to measure sales performance.
In this episode, you’ll hear…
- What ingredients you need for a successful sale
- The four components of a sale timeline
- Social media elements to keep your metrics up during a launch
Click here to find the full show notes and transcript for this episode.
RESOURCES:
- Watch Louise Henry’s “11 Instagram Story Ideas for More Sales” YouTube video.
- Join the Free Legal Workshop to learn how to get your business legally protected today!
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Produced by NOVA Media
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