The Fitness Business Podcast with Erin Dimond and Jordan Dugger

We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing whether to kill an ad or let it keep running, what's grabbing attention right now on social media, and more!   Time Stamps:   (0:10) Ashton Shanks (4:25) Red vs Green (6:12) What’s Working With Ads Right Now (10:13) Low Points and Persevering (15:00) Knowing Whether An Ad Is Still Worth Running (17:14) AI and Ads (23:00) Taking On A Lot Of Risk (30:00) What’s Grabbing Attention (35:50) Consistency ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

At just 23 years old, IFCA student Madie Bunker is absolutely crushing it as a full fledged CEO in her company but it wasn't that long ago she was making around 4k a month looking around at all the older in-person trainers and wanting to forge a different path. She now is generating 40k months with assistant coaches and it's truly been impressive to witness. We talk about her upbringing and supportive parents, her limiting beliefs she's worked on around leadership, how she's increasing LTV in her business, and more!   Time Stamps:   (1:01) Madie Just Turning 23 (2:11) Madie’s Start (4:06) Supportive Parents (8:51) Madie’s Lead Generation and Nurture (15:31) Setter As A Former Client (16:23) Limiting Beliefs Around Leadership (20:54) Fully Embracing The CEO Role (25:21) Increasing LTV (27:41) Taking Direction Easily (34:11) Someone On The Fence With Starting a Business (36:29) Where to Find Madie ---------- Follow Madie on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've ever wanted a podcast episode that breaks down exactly how to get your online coaching business from where it is to 20k months with 4 steps, don't miss this one. We've spent so much time optimizing IFCA for our students, getting them tremendous and predictable results, and our focus comes down to these 4 things: systems, offer, launch, and sales. I'll explain each in depth and exactly how IFCA works with our students with each step.   Time Stamps:   (0:29) 4 Things From 0-20k A Month (1:42) The 4 Specific Things (2:22) What Are Systems? (5:22) Why Are Coaches Are Struggling (7:32) All In One AI Software System (8:55) Your Offer (11:25) Different Types of Launches (13:14) Sales System (15:07) Sales Coaching Inside of IFCA ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you're a physical therapist looking to ditch the clinic and start making money and an impact running your own business, we hope our student Dr. Laura Williams is an inspiration for you today! Dr. Williams went from making 4k a month in her clinic admittedly unhappy to making over 10k a month in half the time. We talk about her initial reservations before joining IFCA, how she's worked through learning sales, advice to anyone on the fence like she was once, and more!   Time Stamps:   (0:33) Dr. Laura Williams (1:47) Dr. Williams Offer (3:55) Before IFCA (10:35) Life After The Corporate World (12:00) The Financial Hurdle (17:35) Investing In IFCA (21:40) Working Through Sales (25:30) Matching Energy (31:09) Advice To Anyone On The Fence (32:45) Where To Find Laura ---------- Follow Laura On Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you listened to last episode (definitely recommend listening if you haven't) I talked about the most important limiting belief to break as an online coach. That'll set the stage for today's episode where I expand on this topic and share 5 hacks for improving your coaching skills and they all come down to one word: communication. This is a make or break skill in this field and we want you to have the best tools at your disposal!   Time Stamps:   (0:24) Improving Your Skills and Client Results (0:54) Last Episode (1:32) Shocking Study (2:34) The Skill of Sales (3:09) 5 Hacks To Improving Communication (4:13) Non-Verbal Communication (6:15) Clarifying Questions (7:12) Stories To Break Beliefs (10:23) Let Us Know If You Enjoyed This ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Feeling under qualified from fulling committing to your online coaching business? Think a certification will be the solution to your problems? While we believe certifications have their place and IFCA is accredited by these certifications, in the end they are businesses too. In this episode, I am going to share the most important limiting belief to break to get over this hump and start growing your coaching business.   Time Stamps:    (0:08) Are You Qualified To Be An Online Coach? (0:30) 5 Functions Of A Business (1:35) The Most Important Limiting Belief To Break (3:18) Action Before Feeling (3:50) Catch Me If You Can (7:34) Next Episode ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

We couldn't wait to have today's guest and student on the podcast as he recently just left his teaching job to go full time in his online coaching business! Prior to IFCA, Eric was building his coaching side hustle along with being a full time teacher and father. Making 2k in 2 years to now having a 20k month, Eric talks about his experience with us, the most challenging part of business now, advice he has for anyone on the fence, and more!   Time Stamps:   (1:20) Just Left Teaching For Online Coaching Full Time (6:50) Before IFCA (10:05) Eric’s First Launch (16:45) Childcare (18:43) Thoughts Before Joining IFCA (20:51) Most Challenging Part of Business Right Now (24:20) Advice To Someone On The Fence (25:31) Where To Find Eric ---------- Follow Eric on Instagram ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!   Time Stamps:   (0:29) Separating Yourself From The Competition (2:18) Old Way vs New Way (2:37) The 5 Elements of A Great Offer (3:17) Out To Dinner Analogy (4:37) Core Marketing Thesis (6:27) Your Unique Mechanism (7:37) Recapping ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

Are you wanting deeper connections with your clients and get them the best results possible both with their body and their mind and soul? Today's guest has been in the industry for over a decade, is a IFBB Bikini Pro, and has thousands of lifestyle client and athlete success stories in her belt. Laurin Conlin is the CEO of Redefine Healthy Brands and we're going to discuss a wide range of topics including what to do after the diet, how to get more holistic results for your clients, how to become an expert in the space, and more!   Time Stamps:   (0:49) When Laurin Started In The Industry (4:49) Macro Tracking and Food Relationship Issues (7:49) Digging Deeper With Clients (21:04) Not Seeing Weight Loss Early On (28:29) Laurin’s Clientele Split (31:29) Competing (35:59) Laurin’s Mentorship (38:29) Becoming An Expert In The Space (44:34) Talk To More People (50:07) Where To Find Laurin ---------- Follow Laurin on Instagram ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

A living legend is back on the podcast in-person! Clark Bartram is a former Marine, graced the cover of over 150 magazines, author of several books, and right after our first interview together, he was diagnosed with prostate cancer. He's currently doing no chemo or radiation and doing amazing. We talk about his decision to forego conventional treatment along with longevity tips, tax savings as a business owner, and much more!   Time Stamps:   (0:12) Clark Is Back (0:28) What To Expect (2:00) Our First Episode (3:37) Clark’s Cancer Diagnosis (7:29) Details On Clark’s Non-Profit (15:30) Use It Or Lose It (17:00) Developing Self-Confidence (21:00) Longevity and Staying Motivated (26:55) When Clark Found The Itch For Training (32:06) Diet Changes Since Cancer Diagnosis (33:48) TRT, Testosterone, and Cancer (41:18) Leveraging Your Business For Tax Advantages (46:20) Final Thoughts ---------- Check Out Clark's Nonprofit: Check It Like A Man ---------- Check Out Our Free Chat-GPT Live Masterclass ---------- Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)   (Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course   (Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner   (Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches   (Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed