If you've been struggling to pitch your program or stuck on how to position it so people immediately understand what it is and how you help people, this episode is for you! I breakdown the 5 key elements to a great offer, how to understand your core marketing thesis, how to explain your unique way of delivering results, and more!

Time Stamps:

(0:29) Separating Yourself From The Competition

(2:18) Old Way vs New Way

(2:37) The 5 Elements of A Great Offer

(3:17) Out To Dinner Analogy

(4:37) Core Marketing Thesis

(6:27) Your Unique Mechanism

(7:37) Recapping

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558. The One-Sentence Persuasion Hack: Pitching Your Program to Crush the Competition