We recently had our IFCA Legacy retreat in Nashville, Tennessee and had an incredible Q&A session we wanted to share here on the podcast. Ashton Shanks is a Brand Builder, Adventure Seeker, and CEO of Bad Marketing and someone I believe is at the top of the industry. We discuss the rise in AI and how you can be at the forefront of it, knowing whether to kill an ad or let it keep running, what's grabbing attention right now on social media, and more!

Time Stamps:

(0:10) Ashton Shanks

(4:25) Red vs Green

(6:12) What’s Working With Ads Right Now

(10:13) Low Points and Persevering

(15:00) Knowing Whether An Ad Is Still Worth Running

(17:14) AI and Ads

(23:00) Taking On A Lot Of Risk

(30:00) What’s Grabbing Attention

(35:50) Consistency

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