Headsmack: Conversations with Misfits

Many founders and businesses struggle to clarify what their brand actually stands for, leading to scattered messaging, ineffective visuals, and wasted rebrands.A clear, single-minded brand strategy not only simplifies decision-making—it creates a brand customers remember, trust, and choose.In this episode, Frank Mackrill demystifies what strategy actually is and how it directly shapes a winning visual identity. Stick around to learn how to turn your brand from confusing to compelling.5 Key Takeaways:Why strategy isn’t tone, values, or vision—it’s how you plan to winThe importance of standing out visually in a saturated marketWhen (and how) rebranding makes senseThe power of being a “single-minded” brandHow to simplify complex brand ideas into something people remember---GUEST BIO:Frank Mackrill—aka G’Day Frank—is a Sydney-based brand strategist and identity designer known for his bold use of pink and even bolder branding insights. Founder of G’Day Frank, he helps companies in real estate, tech, and FMCG industries around the globe create memorable brands rooted in clear strategy and standout experiences. With a background in TV production and a no-fluff approach to branding, Frank empowers businesses to clarify who they are and how they win—using one concept at a time.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Eric Thayne, dubbed "The King of Short Form Video," breaks down his proven framework for building a wildly profitable personal brand in 2025. After starting 28 different businesses throughout his life, Eric reveals the critical alignment between creativity and entrepreneurship that finally unlocked his success. Most entrepreneurs struggle with content creation because they're trying to be someone they're not, following strategies that don't align with their authentic selves. This leads to burnout, inconsistency, and ultimately business failure. Imagine having complete alignment between who you are and how you show up online. Content creation feels effortless because you're simply expressing your true expertise and perspective. You attract premium clients who value your unique approach, and you build a sustainable business that energizes rather than depletes you.Eric Thayne's "Create, Don't Capture" framework provides a step-by-step approach to building a personal brand that's authentically you while strategically positioning your unique strengths. Stick around to discover how this approach helped Eric build multiple seven-figure businesses and how you can apply the same principles to your own brand.---Eric Thayne is an entrepreneur and creator who has helped scale multiple seven-figure brands through organic content and creative marketing techniques. His entrepreneurial journey began at age 13, designing t-shirts for bands on MySpace, and evolved through recording studios, filmmaking, course creation, and now personal branding. Dubbed "The King of Short Form Video" by industry experts, Eric has generated over 500 million views on social media and been featured in People, Cosmopolitan, Huffington Post, and Associated Press. His recently published book "Create, Don't Capture" provides entrepreneurs with a step-by-step guide to building profitable personal brands.NEW Book Link: Create Don't CaptureSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

From surviving a near-fatal horse accident to building million-dollar businesses, Jeff Ross shares his raw journey of transformation. Discover how this former laborer with no degree reinvented himself as the "Laptop Lifestyle Dad" after doctors said he'd never work again. Learn his proven framework for creating freedom through attraction marketing, social selling, and AI mastery that's helping others escape the 9-5 grind.Key Takeaways:The million-dollar e-commerce lesson that taught Jeff the importance of systems over hustleHow to shift from transaction-focused to purpose-driven marketing for sustainable successThe 8-step customer value journey that transforms strangers into loyal brand advocatesWhy building a personal brand around service creates greater impact and incomeHow to leverage AI tools to amplify your marketing without losing authenticity---Guest Bio:Jeffrey Ross is the Laptop Lifestyle Dad and the Australian & New Zealand Ambassador for The Los Angeles Tribune. As an entrepreneur, speaker, and coach, he helps leaders master AI, social selling, and attraction marketing to achieve impact, freedom, and legacy. With a journey marked by overcoming personal tragedy and building multimillion-dollar businesses, Jeff has dedicated his life to empowering others to build their own Laptop Lifestyle.Link: https://linktr.ee/laptoplifestyledadSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Most marketers blame their funnel when sales are slow. But according to John Parkes, the man behind ClickFunnels' explosive traffic growth, the real problem usually starts at the top: your ad.In this episode, John breaks down how to diagnose funnel failure and where to start fixing. He explains why curiosity fuels conversions, how open loops improve webinar attendance, and why video is non-negotiable if you want to build trust fast.With over $150M in ad spend under his belt, John delivers battle-tested wisdom that can help anyone selling online—whether you’re running a challenge, webinar, or high-ticket funnel.Key Takeaways:1.5%+ click-through rate is your first green lightWhy video builds instant trust with cold trafficThe secret behind high webinar attendanceHow curiosity converts better than clarity aloneThe truth about scaling your ad strategy----Guest Bio: John Parkes is the Chief Traffic Architect at Prime Mover and the digital strategist behind hundreds of millions in online sales. With over a decade of experience managing more than $150 million in ad spend, John has helped scale some of the most influential brands in digital marketing, including ClickFunnels, where he remains an equity partner. Known for his ability to decode ad performance, diagnose funnel bottlenecks, and engineer conversion breakthroughs, John is also a sought-after speaker and coach. At heart, he's a family man devoted to God, country, and his wife and six kids.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Imagine having a powerful tool that instantly positions you as an expert, builds trust with your audience, and generates leads on autopilot.Writing a book is the answer.As an entrepreneur, you're struggling to stand out in a crowded marketplace. Traditional marketing feels ineffective, and potential clients don't recognize your true value or expertise. You're working harder than ever but still fighting for attention and credibility.Imagine walking into sales conversations where prospects already know, like, and trust you. Picture being introduced as "the bestselling author" before you speak at events. Envision clients seeking you out rather than you chasing them, all because you've established undeniable authority in your field.Mike Fallat reveals how publishing a strategic book transformed his business overnight and how his company has helped over 384 entrepreneurs do the same. Discover his proven system for creating a bestselling book in just 21 days that positions you as the go-to authority in your industry and creates a consistent stream of pre-qualified leads.Key Takeaways:Why storytelling is the most powerful tool for entrepreneursHow to turn your knowledge into a bestselling bookThe biggest mistakes to avoid when writing your bookHow to market your book for maximum impactWhy books attract better clients and bigger opportunitiesSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

$100 Million in sales IN ONE HOURFrom sleeping on bags of rice in the jungles of Kalimantan to reshaping Sydney’s skyline, Iwan Sunito’s journey is nothing short of extraordinary. A visionary in real estate, Iwan turned challenges into billion-dollar opportunities, proving that setbacks are just setups for comebacks. As founder and CEO of One Global Capital, he's pioneered the concept of "urban resort living" while creating award-winning architecture that engages the head, heart, and spirit.One of his signature projects, Infinity by Crown, became one of Sydney’s most recognizable buildings, known for its breathtaking ribbon-like design. The development set a record when it sold $100 million worth of units in just one hour and a total of $385m in 5 hours.In this episode, he shares his insights on resilience, innovation, and the future of architecture. This is a must-listen for entrepreneurs, dreamers, and anyone looking to build something remarkable.Key Takeaways:How resilience and reinvention drive successThe future of modular construction and real estateWhy design matters in shaping citiesLessons from surviving financial downturnsThe mindset of a visionary leaderLink: One Global CapitalSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

From $0 to $100M+ in sales in just six years—Tanner Chidester cracked the code to online business success. He went from struggling entrepreneur to scaling an empire, and now he’s sharing the exact formula that took him there. In this episode, we break down the secrets of building a bulletproof offer, scaling with paid traffic, and hiring the right team to multiply success. Whether you’re an aspiring entrepreneur or scaling your business, this is the roadmap to explosive growth5 Key Takeaways:Bullied at 12, millionaire by 25$1M in 18 months with the right offerLead gen consistency beats everythingHire for values, not just skillsOutwork regret for unstoppable growth-----Guest BioTanner Chidester is an entrepreneurial dynamo who transformed a childhood passion for fitness into a multimillion-dollar online empire, amassing over $100M in sales in less than six years. Starting as a bullied 12-year-old hitting the gym at 5 a.m., he scaled his first seven-figure fitness business before co-founding Elite CEOs, where he’s guided clients to over a billion dollars in revenue. Author of Infinite Income, Tanner distills his eight-figure playbook into actionable steps for online success. Raised in a family of seven with a teacher dad and no handouts, his Division I football grit and door-to-door sales hustle forged a mindset that outworks talent every time. Today, he’s pushing into tech and private equity, driven not by money, but by an insatiable quest for personal growth.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Laura Fiorella Egocheaga has cracked the code on scaling revenue, client acquisition, and leveraging AI to revolutionize business growth. With over $280M in revenue generated for clients, she’s not just a strategist—she’s an architect of business transformation.In this episode, she unpacks the secrets behind AI-driven automation, conscious capitalism, and high-impact sales strategies that make scaling inevitable. Listen now to discover how to position your brand for unstoppable growth!Key Takeaways:Why traditional success metrics may be holding you backHow to align your business with your highest purposeThe key to integrating AI while maintaining human connectionWhy deletion might be more important than additionThe truth about suffering in entrepreneurship---Laura Fiorella Egocheaga is a powerhouse entrepreneur and AI-driven strategist who’s transformed client acquisition and revenue scaling for high-growth founders, with over $10M invested in digital advertising and $280M generated in client revenue. Starting as a scrappy 16-year-old making $20K through affiliate marketing, she’s navigated addiction, business collapses, and personal reinvention to emerge as a leader in performance marketing and conscious capitalism. Today, as the mind behind Viral Growth Media, Laura designs systems that don’t just scale companies—they reshape leadership mindsets and unlock human potential. A first-generation immigrant with a bloodline of entrepreneurs, she blends hard-earned business chops with a mission to elevate consciousness, proving that true wealth starts within. Her story’s been featured at global stages like the Consumer Electronics Show and Web Summit, inspiring founders to rethink growth.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Sky Stack, branding expert and creator of the Rare Persona™, reveals why most personal brands fail and how to build a brand that positions you as an industry leader. He shares the importance of congruence over authenticity, how to attract the right audience through deep authority, and why copying trends will keep you invisible. If you want to stand out, this episode is a must-listen.5 Key TakeawaysAuthenticity isn’t enough—your brand needs congruence with your future selfStop branding to your audience—brand to yourself and the right people will followDeep authority > massive following (engagement and influence matter more)The best brands "show, not tell"—subconscious branding signals create credibilityYour personal brand is leadership in public—own it and use it wisely---Sky Stack is a branding expert, speaker, and co-founder of RESRVD AGENCY, a firm specializing in high-ticket personal branding. Known for developing the Rare Persona™ framework, he helps entrepreneurs, coaches, and thought leaders create brands that are powerful, distinct, and impossible to ignore. His expertise in brand positioning, content marketing, and community-building has made him a sought-after authority in the space. Sky resides in Boise, Idaho, and when he’s not building iconic brands, he enjoys athletic training, studying his vast library, and spending time outdoors.Link: https://skykstack.com/headsmackSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Many businesses and individuals find themselves stuck in a cycle of knowing they need to change but not knowing how to start. They sense that their branding, strategy, or creative approach isn’t working, but they don’t have a clear process to break free.They feel stagnant – repeating the same tactics without new results.They struggle with creativity – especially those who don’t identify as “creative” by nature.They waste time and money – experimenting with half-baked ideas instead of executing a proven framework.Imagine a business that evolves constantly, adapts with confidence, and stays ahead of competitors. Instead of guessing what to do next, you have a clear, structured system to generate ideas, refine strategies, and eliminate what no longer serves you.Your business stays fresh and relevant – consistently improving without fear of change.You tap into creativity, even if you don’t consider yourself creative.You waste less time on trial and error and focus on high-impact execution.You build a brand that not only stands out but resonates deeply with your audience.The ReNewDo Framework is the roadmap to getting unstuck and unlocking innovation. It’s a structured, repeatable system that anyone—not just creatives—can use to bring clarity and action to their ideas.-----Paul Povolni is a creative leader, branding expert, and founder of Voppa Creative, with over 30 years of experience helping businesses transform their visual identity and branding. With a background in creative direction, coaching, and entrepreneurship, Paul specializes in guiding teams and individuals to break through creative roadblocks and refine their messaging for maximum impact. His expertise spans branding, design, leadership training, and innovative problem-solving, making him a sought-after mentor and consultant.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website