Headsmack: Conversations with Misfits

Imagine having a powerful tool that instantly positions you as an expert, builds trust with your audience, and generates leads on autopilot.Writing a book is the answer.As an entrepreneur, you're struggling to stand out in a crowded marketplace. Traditional marketing feels ineffective, and potential clients don't recognize your true value or expertise. You're working harder than ever but still fighting for attention and credibility.Imagine walking into sales conversations where prospects already know, like, and trust you. Picture being introduced as "the bestselling author" before you speak at events. Envision clients seeking you out rather than you chasing them, all because you've established undeniable authority in your field.Mike Fallat reveals how publishing a strategic book transformed his business overnight and how his company has helped over 384 entrepreneurs do the same. Discover his proven system for creating a bestselling book in just 21 days that positions you as the go-to authority in your industry and creates a consistent stream of pre-qualified leads.Key Takeaways:Why storytelling is the most powerful tool for entrepreneursHow to turn your knowledge into a bestselling bookThe biggest mistakes to avoid when writing your bookHow to market your book for maximum impactWhy books attract better clients and bigger opportunitiesSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

$100 Million in sales IN ONE HOURFrom sleeping on bags of rice in the jungles of Kalimantan to reshaping Sydney’s skyline, Iwan Sunito’s journey is nothing short of extraordinary. A visionary in real estate, Iwan turned challenges into billion-dollar opportunities, proving that setbacks are just setups for comebacks. As founder and CEO of One Global Capital, he's pioneered the concept of "urban resort living" while creating award-winning architecture that engages the head, heart, and spirit.One of his signature projects, Infinity by Crown, became one of Sydney’s most recognizable buildings, known for its breathtaking ribbon-like design. The development set a record when it sold $100 million worth of units in just one hour and a total of $385m in 5 hours.In this episode, he shares his insights on resilience, innovation, and the future of architecture. This is a must-listen for entrepreneurs, dreamers, and anyone looking to build something remarkable.Key Takeaways:How resilience and reinvention drive successThe future of modular construction and real estateWhy design matters in shaping citiesLessons from surviving financial downturnsThe mindset of a visionary leaderLink: One Global CapitalSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

From $0 to $100M+ in sales in just six years—Tanner Chidester cracked the code to online business success. He went from struggling entrepreneur to scaling an empire, and now he’s sharing the exact formula that took him there. In this episode, we break down the secrets of building a bulletproof offer, scaling with paid traffic, and hiring the right team to multiply success. Whether you’re an aspiring entrepreneur or scaling your business, this is the roadmap to explosive growth5 Key Takeaways:Bullied at 12, millionaire by 25$1M in 18 months with the right offerLead gen consistency beats everythingHire for values, not just skillsOutwork regret for unstoppable growth-----Guest BioTanner Chidester is an entrepreneurial dynamo who transformed a childhood passion for fitness into a multimillion-dollar online empire, amassing over $100M in sales in less than six years. Starting as a bullied 12-year-old hitting the gym at 5 a.m., he scaled his first seven-figure fitness business before co-founding Elite CEOs, where he’s guided clients to over a billion dollars in revenue. Author of Infinite Income, Tanner distills his eight-figure playbook into actionable steps for online success. Raised in a family of seven with a teacher dad and no handouts, his Division I football grit and door-to-door sales hustle forged a mindset that outworks talent every time. Today, he’s pushing into tech and private equity, driven not by money, but by an insatiable quest for personal growth.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Laura Fiorella Egocheaga has cracked the code on scaling revenue, client acquisition, and leveraging AI to revolutionize business growth. With over $280M in revenue generated for clients, she’s not just a strategist—she’s an architect of business transformation.In this episode, she unpacks the secrets behind AI-driven automation, conscious capitalism, and high-impact sales strategies that make scaling inevitable. Listen now to discover how to position your brand for unstoppable growth!Key Takeaways:Why traditional success metrics may be holding you backHow to align your business with your highest purposeThe key to integrating AI while maintaining human connectionWhy deletion might be more important than additionThe truth about suffering in entrepreneurship---Laura Fiorella Egocheaga is a powerhouse entrepreneur and AI-driven strategist who’s transformed client acquisition and revenue scaling for high-growth founders, with over $10M invested in digital advertising and $280M generated in client revenue. Starting as a scrappy 16-year-old making $20K through affiliate marketing, she’s navigated addiction, business collapses, and personal reinvention to emerge as a leader in performance marketing and conscious capitalism. Today, as the mind behind Viral Growth Media, Laura designs systems that don’t just scale companies—they reshape leadership mindsets and unlock human potential. A first-generation immigrant with a bloodline of entrepreneurs, she blends hard-earned business chops with a mission to elevate consciousness, proving that true wealth starts within. Her story’s been featured at global stages like the Consumer Electronics Show and Web Summit, inspiring founders to rethink growth.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Sky Stack, branding expert and creator of the Rare Persona™, reveals why most personal brands fail and how to build a brand that positions you as an industry leader. He shares the importance of congruence over authenticity, how to attract the right audience through deep authority, and why copying trends will keep you invisible. If you want to stand out, this episode is a must-listen.5 Key TakeawaysAuthenticity isn’t enough—your brand needs congruence with your future selfStop branding to your audience—brand to yourself and the right people will followDeep authority > massive following (engagement and influence matter more)The best brands "show, not tell"—subconscious branding signals create credibilityYour personal brand is leadership in public—own it and use it wisely---Sky Stack is a branding expert, speaker, and co-founder of RESRVD AGENCY, a firm specializing in high-ticket personal branding. Known for developing the Rare Persona™ framework, he helps entrepreneurs, coaches, and thought leaders create brands that are powerful, distinct, and impossible to ignore. His expertise in brand positioning, content marketing, and community-building has made him a sought-after authority in the space. Sky resides in Boise, Idaho, and when he’s not building iconic brands, he enjoys athletic training, studying his vast library, and spending time outdoors.Link: https://skykstack.com/headsmackSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Many businesses and individuals find themselves stuck in a cycle of knowing they need to change but not knowing how to start. They sense that their branding, strategy, or creative approach isn’t working, but they don’t have a clear process to break free.They feel stagnant – repeating the same tactics without new results.They struggle with creativity – especially those who don’t identify as “creative” by nature.They waste time and money – experimenting with half-baked ideas instead of executing a proven framework.Imagine a business that evolves constantly, adapts with confidence, and stays ahead of competitors. Instead of guessing what to do next, you have a clear, structured system to generate ideas, refine strategies, and eliminate what no longer serves you.Your business stays fresh and relevant – consistently improving without fear of change.You tap into creativity, even if you don’t consider yourself creative.You waste less time on trial and error and focus on high-impact execution.You build a brand that not only stands out but resonates deeply with your audience.The ReNewDo Framework is the roadmap to getting unstuck and unlocking innovation. It’s a structured, repeatable system that anyone—not just creatives—can use to bring clarity and action to their ideas.-----Paul Povolni is a creative leader, branding expert, and founder of Voppa Creative, with over 30 years of experience helping businesses transform their visual identity and branding. With a background in creative direction, coaching, and entrepreneurship, Paul specializes in guiding teams and individuals to break through creative roadblocks and refine their messaging for maximum impact. His expertise spans branding, design, leadership training, and innovative problem-solving, making him a sought-after mentor and consultant.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

The Branding Blind Spot That’s Costing You CustomersIn this conversation, Paul Povolni and Stephen Houraghan explore the multifaceted world of branding, discussing their personal backgrounds, the journey into branding and design, and the importance of understanding brand strategy. They delve into the definitions of brand, branding, and marketing, emphasizing the human experience and the depth of meaning behind branding. The conversation highlights the significance of consistency and clarity in shaping brand perception and the need for a strategic approach to branding. In this conversation, Paul Povolni and Stephen Houraghan delve into the intricacies of brand strategy, emphasizing the importance of understanding the core purpose behind a brand, the significance of audience engagement, and the necessity of a well-defined messaging framework. They discuss how effective branding goes beyond visuals, focusing on the strategic elements that drive brand success. The dialogue highlights the need for consistency in branding and the role of personality in shaping brand perception, ultimately guiding businesses to create meaningful connections with their audience.5 Key Takeaways:Branding is about perception, not just design.Positioning is the foundation of effective messaging.Consistency builds brand familiarity and trust.A clear brand personality differentiates you from competitors.Without strategy, your visuals are just decoration.-----Stephen Houraghan is a seasoned brand strategist, CEO, and Founder of Brand Master Academy and BrandBuildr.ai. With a background in business and finance, Stephen transitioned into design and marketing, founding the Iconic Fox Agency to offer global brand strategy services. Through his academy, podcast, and community, he’s helped tens of thousands transform their businesses with proprietary brand-building systems, dedicated to closing the brand education gap and simplifying strategic brand-building for all.Link: BrandBuildr.aiLink: Brand Master AcademySend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Why Most Companies Get Branding Wrong (And How to Fix It)Fabian Geyrhalter knows how to build brands that last. As a brand strategist and creative executive, he has worked with industry giants like Marriott, Warner Brothers, and Match, and his expertise has been featured in Inc., Forbes, and The Washington Post.In this episode, Fabian breaks down the true essence of brand strategy, why most companies get it wrong, and how to evolve your brand without losing its soul. We discuss the Jaguar rebrand disaster, the Walmart evolution, and the critical mistake most founders make when naming their company.Fabian shares his headsmack moment that changed his entire career and offers powerful insights on how brands should position themselves in 2025. Whether you're launching a new brand or rebranding an established one, this episode is packed with actionable branding wisdom.Key Takeaways:Why brand strategy must come before visual designHow to create a brand DNA that stands the test of timeThe crucial balance between consistency and evolutionStrategic naming considerations for long-term successBuilding a compelling brand atmosphere that connects with customers-----Guest BioFabian Geyrhalter is a renowned brand strategist and creative executive specializing in guiding companies through brand transformations. He has worked with global brands like Marriott, Warner Brothers, and Match, and his expertise has been featured in Forbes, Inc., Entrepreneur, and The Washington Post. His creative work has won over 50 international awards, and all four of his books have become international Amazon bestsellers. Through his consultancy Finien, Fabian helps businesses create branding strategies that accelerate growth and impact.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Austin Armstrong has mastered the art of digital marketing, video content, and AI automation. From MySpace to millions of followers, he’s built multiple seven-figure businesses and now helps creators streamline video production with Syllabi. In this episode, he shares how AI-powered faceless videos are changing the content game, how to monetize short-form content, and the truth about the TikTok ban’s impact. Don’t miss this deep dive into the future of social media and AI marketing!5 Key TakeawaysHow AI is transforming content creationThe rise of faceless video marketingMonetization strategies for short-form contentThe impact of the TikTok ban on businessWhy AI-driven automation is the futureSignup for Syllaby: https://syllaby.io/?via=voppaDiscount Code: Headsmack---Austin Armstrong is a digital marketing expert, public speaker, and two-time seven-figure entrepreneur. He’s the CEO of Syllaby.io, an AI-driven platform that helps content creators generate and publish videos in minutes. With over 4,000 videos on TikTok and millions of followers across platforms, Austin is a leader in short-form video marketing. He’s also the host of the BusinessTok podcast and the founder of the upcoming AI Marketing World conference, where he brings together top minds in AI-driven marketing.Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

From writing articles for $3.25 to $57.9 million webinar record-holder!Jason Fladlien, known as the quarter billion dollar webinar man, joins Paul Povolni to share his remarkable journey from Iowa rapper to monk to creating record-breaking pitch webinars. Jason reveals the strategies, mindset, and pivotal moments that propelled him to generate over $250 million in sales.Most people struggle to sell effectively online because they're using manipulative tactics that destroy trust and create resistance, making it harder to generate sustainable revenue.Imagine being able to sell confidently online while building trust and providing real value, creating a win-win situation where your audience is excited to buy from you.Today's guest, Jason Fladlien, reveals his revolutionary approach to webinars that has generated over a quarter billion dollars by focusing on value first. Stick around to discover how making your goals "so small you can't fail" can lead to massive success.Key Takeaways:Build momentum with small wins.Structure webinars that solve problems and inspire trust.Create irresistible, high-value offers.Reinvest in your audience to scale effectively.Address limiting beliefs to unlock success.-----Jason Fladlien is a renowned webinar expert, earning the nickname “quarter billion dollar webinar man” for generating over $250 million in sales through innovative pitch webinars. A former rapper and monk, Jason has mastered sales in the information, coaching, affiliate, and software sectors. He’s the author of One to Many, the highest-rated book on webinars, and a sought-after consultant, even training Zoom’s team on webinar strategies.Link: JasonFladien.comBook: One To ManySend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website