Headsmack: Conversations with Misfits

A Branding's OG - 50 Years in the industryIn this engaging conversation, Brandon Coleman Jr. shares his unique journey from being a young athlete to becoming a branding expert. He discusses the pivotal moments that shaped his career, including the influence of a beloved TV show and the wisdom of mentors. The discussion emphasizes the importance of curiosity, gratitude, and seizing opportunities in life and business. In this conversation, Paul Povolni and Brandon Coleman Jr. explore the significance of gratefulness, the importance of brand alignment, and the evolution of branding and marketing strategies. They discuss personal experiences, the impact of philanthropy, and the challenges of educating clients about the true essence of branding. Brandon shares insights from his early career, the fear of failure that drove him, and the lessons learned in building successful brand strategies. In this conversation, Brandon Coleman Jr. and Paul Povolni delve into the intricacies of branding, emphasizing the importance of exceeding customer expectations and the challenges faced in franchise branding. They discuss the necessity of common sense in branding decisions and the significance of genuine gratitude in fostering brand loyalty. The dialogue highlights that branding is not merely about visuals but encompasses the entire customer experience, urging business owners to recognize the obvious solutions that often elude them.Key Takeaways:Branding is a promise wrapped in delivery.Gratitude is your strongest branding tool.Rebranding can unlock your business potential.Brand alignment creates lasting customer loyalty.Success starts with clear and honest storytelling.---Brandon Coleman Jr. is a visionary entrepreneur, branding expert, and accomplished speaker with over five decades of experience. A Mays Business School Outstanding Alumnus and author, Brandon has pioneered strategies that align business goals with customer experiences. Known for his dynamic storytelling and insightful approach, he continues to empower entrepreneurs to reach their potential.Links: Brandon Coleman JrSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Zach Babcock’s life story is nothing short of remarkable. Growing up in a chaotic environment filled with juvenile detention, rehabs, and a five-year prison sentence, Zach defied the odds. He transformed into a devoted husband, father, and successful entrepreneur. Join Paul Povolni as Zach shares his journey from the darkness of trauma to the light of purpose, uncovering the power of faith, self-discipline, and healing. This is a conversation about redemption, resilience, and the Alpha Underdog mindset.Key Takeaways:How discipline can foster peace.Healing trauma through therapy and Jiu-Jitsu.The importance of faith in personal transformation.Overcoming hustle culture for deeper fulfillment.Embracing the Alpha Underdog mindset.Link: ZachBabcock.comSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Many entrepreneurs waste time and money chasing media coverage that looks impressive but fails to generate real business results.Imagine having a strategic PR approach that not only builds credibility but consistently converts visibility into revenue and growth.Today's guest, Ulyses Osuna, reveals his proven framework for transforming media exposure into actual business results, showing why most entrepreneurs have been approaching PR completely backwards.Ulyses Osuna is the founder of Influencer Press and a strategic PR expert who specializes in building personal brands for entrepreneurs and industry leaders. Rejecting traditional PR approaches, he's developed a unique methodology that focuses on transforming media exposure into tangible business results. His contrarian views on paid versus earned media have helped reshape how entrepreneurs approach personal branding and media strategy.5 Key Takeaways:The difference between earned and paid media—and why both matter.Why speed and control are critical in PR.How to refine your personal brand message for maximum impact.The truth about credibility and transparency in PR.Actionable steps to snowball small PR wins into bigger opportunities.Instagram Link: @UlysesSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

From Hairstylist to Marketing Maven: The Psychology of Building a Million-Dollar BrandIn a world where social media presence can make or break a business, authenticity has become more crucial than ever. Rachel Pedersen, founder of Pelanora and a social media marketing expert, shares her journey from humble beginnings to building a successful agency.Key insights from Rachel's experience:The importance of choosing the right brand archetype that aligns with your natural personalityWhy understanding psychology is more valuable than studying marketing tacticsHow to create content that passes the "So What?" testThe value of documenting your intellectual propertyThe power of using your audience's actual languageRachel emphasizes that sustainable success comes from building a brand that you can maintain long-term without burning out. This means choosing a persona that's an augmentation of your true self rather than a complete fabrication.For businesses looking to improve their social media presence, Rachel recommends focusing on understanding your audience's pain points and speaking their language. Success isn't just about strategy – it's about psychology and authentic connection.LINK: RachelPedersen.comBOOK: UnfilteredSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Churches often struggle to create welcoming environments that connect with modern visitors, while also facing the challenge of integrating new technologies without losing their authentic ministry focus.Imagine a church that seamlessly combines warm hospitality with cutting-edge technology, creating an environment where both first-time visitors and long-time members feel valued and engaged.Today's guest, Jason Moore, reveals how to evaluate your church through fresh eyes while leveraging new tools like AI to enhance ministry effectiveness. Stick around to discover how to create authentic connections in an increasingly digital world.5 Key Takeaways:AI can streamline sermon preparation and creative projects.Hybrid worship is essential for modern church outreach.Visual storytelling significantly boosts engagement and retention.Guest readiness begins with a well-designed website and thoughtful in-person interactions.Ethical AI usage is a tool, not a replacement for human creativity.---Jason Moore is the author of "AI and the Church" and a creative ministry consultant with over 20 years of experience. As a professional "secret worshiper," he helps churches identify and fix hospitality blind spots. His unique background combines traditional ministry expertise with cutting-edge technology integration, making him a leading voice in modernizing church communication and engagement strategies.Buy the book: https://amzn.to/3D5KbUOLink:  https://www.aiandthechurch.ai Link: MagAiPromo Code: wineskin30Send us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Email Marketing Masterclass!Many businesses struggle with converting cold leads into buyers, often relying on high-pressure sales tactics that leave both the seller and potential customer frustrated and exhausted.Imagine having a marketing system that naturally attracts and nurtures prospects, turning them into eager buyers who trust your brand and value your solutions.Today's guest, Marcus Camenzuli, reveals how he transformed his frustrating experience in high-ticket sales into a powerful marketing system that creates predictable results. Stick around to learn how to turn your audience's attention into reliable revenue without the constant push for sales..Key Takeaways:    1. The power of email sequences in warming up cold leads.    2. Why your copywriting needs to be simple, direct, and valuable.    3. How to solve problems in sequence to build lasting relationships.    4. The importance of aligning your sales and marketing efforts.    5. How to use small wins to keep prospects engaged.Link: https://www.facebook.com/mcamenzu#EmailMarketing #MarketingStrategy #LeadGeneration #CopywritingTips #SalesConversion #AudienceEngagement #ValueBasedMarketing #MarketingAutomation #BusinessGrowth #HEADSMACKSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

AJ Adams’ story is one of alignment, resilience, and transformation. From his early days in ministry to becoming a top marketing expert, AJ learned how to combine faith, storytelling, and strategic marketing to create impact-driven business ventures. In this episode, AJ discusses the pivotal moments that shaped his career, including his now-famous “Taco Bell Moment”—a time of financial struggle that fueled his mission to help others. AJ explains how he built a thriving business by serving people first and ensuring his work always connected to a deeper purpose. Learn how you can get rich and give generously while building an authentic brand.5 Key Takeaways:Align your personal story with your business mission.Serve first, even without expecting an immediate return.Build systems that sustain long-term customer relationships.Anchor your identity in something greater for resilience.Wealth is a tool—use it to create lasting impact.LINK: GospelPatrons.ioSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

After losing everything in a devastating fire during COVID lockdown, Amanda Nigg transformed her setback into an international fitness movement. Discover how this farm wife turned her unique understanding of rural life into FarmFit Training, a revolutionary approach to fitness that's changing lives across the agricultural community. An inspiring story of resilience, innovation, and the power of finding your perfect niche!5 Key Takeaways:Start small: A simple plank challenge can have a big impact.Fitness doesn't need to be expensive—use what's around you.Water and protein are essential for a healthy body.Resilience in farming is both physical and mental.You can build a community of like-minded individuals by sharing your journey.Link: Farm Fit MommaSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Actor Chris Marroy shares his journey from New Orleans theater to Hollywood, discussing the realities of building an acting career, the importance of authentic connections, and balancing creative passions. Through personal stories and live impressions, Chris demonstrates how taking calculated risks and staying true to your craft can lead to meaningful success in the entertainment industry.5 Key Takeaways:Start where you are—build a foundation in your local market before making big moves.Surround yourself with community to help you through the ups and downs.Don’t be afraid to put yourself out there; sometimes it’s a small thing that makes the biggest difference.Stay genuine and treat every opportunity as a chance to learn.Remember why you love the craft—passion is what keeps you going.BIO:Chris Marroy is a SAG-AFTRA actor based in Los Angeles who brings over two decades of experience in film, television, stage, and theme parks. Originally from New Orleans, he has worked alongside industry giants like Will Ferrell and Seth MacFarlane. Known for his versatile performances ranging from authority figures to comedic roles, Chris has earned recognition for his "elastic face" and impressive range of impressions. Beyond acting, he maintains a successful career as a freelance artist and graphic designer.Link: ChrisMarroy.comSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website

Eric Skeldon transformed his entrepreneurial skills from street hustling to steering a groundbreaking faith-based entertainment company. The Kingdom Warriors Studios CEO shares how he's attracting Hollywood veterans to create $50M+ Christian blockbusters while building an ecosystem that's revolutionizing faith-based entertainment.KEY TAKEAWAYS:How to transform past struggles into future strengthsBuilding Hollywood-level connections from scratchCreating sustainable models for faith-based entertainmentLeveraging ADHD as a business superpowerBuilding an ecosystem of industry veteransGUEST BIO:Eric Skeldon is the visionary CEO and co-founder of Kingdom Warriors Studios, pioneering a new era in faith-based entertainment. A former military paratrooper and successful sales executive, Eric combines his entrepreneurial spirit with kingdom-minded principles to bridge the gap between Christian content and Hollywood-quality production. His company is currently developing multiple high-budget projects, including a $50M+ trilogy, while building an ecosystem of top industry professionals from major studios like Star Wars, Disney, and Marvel.Link: Support the visionSend us a textPaul Povolni, the founder of Voppa Creative, has been a creative leader for over 30 years, with clients around the world. He’s led teams in creating award-winning branding and design as well as equipping his clients to lead with Clarity, Creativity and Culture.Headsmack Website