In this episode of Torsion Talk, Ryan dives deep into the art and science of branding, focusing on the transformative impact of video content for garage door companies. Whether you're a startup or a well-established business, building your brand has never been more critical—or more accessible. Learn how to tell your story, connect with your audience, and boost your business with simple, effective strategies. 1. The Importance of Branding in 2024:Ryan discusses the growing influence of branding on digital marketing, particularly in Google rankings. He emphasizes that branding goes beyond logos and vehicle wraps—it's about your values, culture, and why you do what you do. 2. Video Marketing 101:Discover why video is the most effective tool for modern branding: How Google and YouTube reward businesses with strong video content. Why video testimonials, behind-the-scenes clips, and product demos are vital. The role of consistency in building a following and strengthening your brand’s identity. 3. Overcoming Video Production Hurdles:Ryan shares practical tips to get started with video, even if you're a beginner: Use your smartphone to shoot high-quality videos (1080p at 30 fps recommended). Keep it simple—no need for expensive equipment. Focus on good audio using affordable microphones. 4. Types of Videos to Create:Ryan provides a blueprint for impactful content: Testimonials: Capture customer experiences in 60–90 seconds. Before-and-After Shots: Highlight transformations and showcase your work. Behind-the-Scenes: Share your company culture and day-to-day operations. How-To and Product Demos: Provide valuable insights to your audience. Live Streams: Host Q&A sessions and engage with followers in real time. 5. Building a Content Strategy:Learn how to create a manageable video content schedule: Start with 2 videos per week and scale up as you grow. Use tools like ChatGPT to generate ideas and outlines for content. Repurpose long-form videos into short-form clips for platforms like TikTok, Instagram, and YouTube Shorts. 6. The Power of Compound Marketing:Ryan introduces the concept of compound marketing—how one video can lead to increased views, followers, and eventually, brand recognition and sales. He explains how a steady stream of content builds momentum over time. 7. Tips for Success: Focus on authenticity—perfection isn’t necessary. Share your brand’s personality and values through your videos. Offer insights into your industry and your unique approach to business. Avoid divisive topics like politics or religion to keep your message inclusive. 8. Tools and Platforms:Ryan walks through the best tools and platforms to distribute your videos, including Instagram, YouTube, Facebook, LinkedIn, and TikTok. He also highlights the importance of boosting content to maximize reach with minimal investment. Closing Thoughts:Ryan wraps up with a motivational challenge to commit to video content in 2024. By sharing your story and building your brand through video, you can differentiate yourself in a competitive market, grow your business, and create long-lasting customer relationships. Whether you're just starting out or looking to refine your branding efforts, this episode is packed with actionable tips to help you succeed. Tune in and take your business to the next level! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the art and science of selling new garage doors, sharing his unique sales philosophy and proven strategies to help garage door professionals close more deals and build lasting customer relationships. Whether you're a seasoned pro or just getting started, this episode will provide valuable insights to elevate your sales game. 1. Sales Is Everywhere:Ryan challenges the mindset that only "salespeople" do sales, emphasizing that everyone in the garage door industry—whether owners, technicians, or customer service reps—is involved in sales. Embracing this fact is critical for business growth. 2. Setting a Sales Philosophy:Drawing from his experience, Ryan explains the importance of adopting a value-first approach rather than leading with price. He shares why creating a reputation for quality and service is essential for long-term success, even if you start with competitive pricing. 3. The New Door Sales Process:Ryan outlines a structured and professional process for selling new doors, covering every step: Customer Contact: Building rapport from the first phone call. Consultation Options: Offering in-person, showroom, or virtual consultations to meet customer needs. Preparation: Preparing mentally, emotionally, and with the right tools before the appointment. 4. On-Site Strategies:Learn Ryan’s proven techniques for building trust and gathering critical information during site visits: Using open-ended questions to understand the customer's motivations, preferences, and budget. Presenting tailored solutions with visual aids, including door renderings and samples. Offering tiered options to help customers balance aesthetics, functionality, and cost. 5. Overcoming Objections:Discover how to handle objections gracefully and why scheduling a follow-up meeting before leaving the first appointment is key to maintaining momentum in the sales process. 6. The Importance of Personal Touches:Ryan shares how small gestures—like offering a coffee or sending a handwritten thank-you card—can make your business stand out in a competitive market. 7. Leveraging Automation with a Human Touch:Explore how combining automation tools, such as follow-up emails and drip campaigns, with personalized outreach can significantly boost your closing rate. 8. Building Long-Term Relationships:Ryan emphasizes the value of consistent follow-up, revisiting customers for large jobs, and maintaining open communication to close deals and generate referrals. 9. Key Takeaways for Success: Always schedule a follow-up appointment before leaving. Be prepared to customize solutions based on the customer's needs and budget. Balance automation with human effort to create meaningful customer experiences. Closing Thoughts:Ryan concludes with a reminder that success in sales isn’t about cutting corners—it’s about putting in the effort to deliver value and building trust. He invites listeners to share their own sales tips and experiences to continue improving as a community. Whether you’re new to door sales or looking to refine your process, this episode is packed with actionable insights to help you close more deals and grow your business. Tune in and elevate your sales game! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan takes a deep dive into the transformative power of leadership and accountability in running a successful business. With over 25 years of leadership experience across various sectors, Ryan shares candid insights into what true leadership looks like and how to apply it effectively in the garage door industry. 1. The Leadership Revelation:Ryan opens up about his own journey of understanding leadership and the pivotal realization that leadership isn’t just about systems—it’s about people. He reflects on the challenges many business owners face, including low employee motivation and a lack of respect from team members. 2. Systems Without Accountability:Having great systems like SOPS and handbooks means little if accountability is missing. Ryan discusses how to implement consequences for not following processes and the importance of ensuring that systems are respected. 3. The Accountability Gap in Home Services:Explore the struggles of small business owners in the home services industry, particularly in maintaining accountability while balancing the fear of losing key employees. Ryan shares practical advice for navigating these challenges, especially for businesses in the $0 to $2M revenue range. 4. What Great Leaders Do First:Ryan imagines how a renowned leader like John Maxwell might transform a garage door business. From team meetings to one-on-ones, Ryan outlines actionable steps to establish a leadership-driven culture. Key steps include: Showing appreciation to your team. Asking critical questions about capacity, leadership aspirations, and areas for improvement. Developing a leadership program within your company. 5. The Role of Core Values and Vision:Ryan discusses the importance of creating core values and a clear vision statement to unify your team. He shares how these foundational elements guide hiring, firing, rewarding, and decision-making. 6. Compensation Plans and Employee Alignment:Learn why the structure of compensation plans is as important as the amount and how aligning incentives with company goals motivates employees to perform at their best. 7. Consistency and Accountability in Leadership:Leadership isn’t about one-time actions but consistent effort. Ryan shares his thoughts on: The importance of follow-through in one-on-ones. How regular meetings and evaluations build a culture of accountability. Why turnover may be inevitable when transitioning to a more accountable workplace. 8. Action Steps for Developing Leaders:Ryan challenges listeners to take immediate action by: Identifying team members interested in leadership growth. Creating a plan for leadership development. Recognizing that failure and tough decisions are part of the journey. 9. The Virtual Door Dealer Conference:Ryan closes the episode with a reminder to sign up for the Virtual Door Dealer Conference on December 13th. This free event promises actionable insights and strategies to help you lead with confidence and grow your business. Takeaways: Leadership starts with developing yourself and others. Accountability is key to implementing effective systems. Building a strong culture of accountability may lead to turnover but will strengthen your business in the long run. Attend the Virtual Door Dealer Conference for more tools to elevate your leadership and business practices. Make time to reflect on your leadership approach and take Ryan’s challenge to become the best version of yourself as a leader. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this special edition, Ryan shares exciting news about the Virtual Door Dealer Conference happening on December 13th! Originally priced at $995, this game-changing event is now FREE, thanks to some amazing sponsorships. Tune in to hear about keynote speaker Kristen’s powerful session on human leadership and Ryan’s own invaluable insights into effective leadership strategies. Don’t miss this half-day virtual conference where engagement is key and opportunities are limitless. Spots are filling fast—sign up now at virtualdoordealerconference.com! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Check out our VDDC sponsors! Midland Garage Door Mfg Co - https://www.midlandgaragedoor.com/ Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Service Spring - https://www.servicespring.com/ ArmRLite - https://armrlite.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives into the essential practice of strategic planning for 2025. Whether you're a seasoned business owner or just starting, this episode offers actionable insights to help you craft a plan that ensures growth and resilience in the coming year. Drawing from his own successes and hard lessons, Ryan provides a blueprint for analyzing data, setting goals, and making informed decisions that align with long-term business objectives. Why Strategic Planning Matters:Ryan discusses the importance of strategic planning and why it’s the single biggest ROI activity for any business. He explains how planning lays the foundation for success and shares his annual process of reviewing past performance to shape future goals. Breaking Down Monthly Trends:Learn how to analyze monthly data to uncover trends, outliers, and lessons from both successes and setbacks. Ryan explains how to evaluate key metrics like revenue fluctuations, employee performance, and seasonal influences to craft a more accurate forecast for the year ahead. Reverse Engineering Your Growth Goals:Discover Ryan’s method of reverse engineering revenue goals by evaluating current team capacity, identifying gaps, and determining necessary hires or adjustments. Whether it’s scaling service operations or boosting door sales, this segment is packed with practical advice to hit your targets. The Importance of Pricing Strategy:Ryan dives into pricing models and the necessity of annual adjustments to stay competitive and maintain profitability. Learn the difference between margin and markup, why bread-and-butter services should hit 70% gross profit, and how small pricing adjustments can have a big impact on your bottom line. Planning for Big Investments:Using real-world examples from Aaron Overhead Doors, Ryan shares insights into making large business investments, even when they temporarily strain profitability. He emphasizes the value of staying the course when plans are well-thought-out, while also recognizing when adjustments may be necessary. Employee Efficiency and Cross-Training:Ryan highlights how cross-training employees and fostering flexibility in roles have contributed to business growth. Learn how to maximize team efficiency and create a culture that embraces adaptability. Presenting the Plan to Your Team:Learn how to involve your team in the strategic planning process to build alignment and enthusiasm. Ryan shares tips on presenting goals, breaking down key metrics, and showing employees the bigger picture of the business’s financial health and objectives. Final Thoughts and Thanksgiving Message:Ryan wraps up the episode with a reminder about the importance of reevaluating your business strategies and planning for the future. He encourages listeners to reach out with questions and take advantage of resources like the Virtual Door Dealer Conference for even more guidance. Takeaways: Strategic planning is critical for sustainable growth. Analyze trends, set realistic goals, and evaluate your resources. Invest in your business with confidence and adapt when necessary. Engage your team to foster alignment and accountability. Don’t miss this deep dive into business strategy and practical planning tips for the year ahead. Connect with Ryan for more insights and tools to help your business thrive in 2025! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this powerful chapter of Ryan’s personal journey, he opens up about the transformative experience that finally turned his life around. After years of dangerous living, surrounded by the chaos of bad decisions and broken relationships, Ryan found himself questioning everything—his choices, his beliefs, and the path he was on. This episode dives into the pivotal moments that brought Ryan face-to-face with faith and redemption, setting him on a new course toward self-betterment and a deeper purpose in life. Confronting the Darkest Moments Ryan reflects on the lows that pushed him to re-evaluate his direction, recounting a breaking point when he faced violence, betrayal, and a total loss of security. In this raw segment, he opens up about what it took to begin questioning his path and the initial steps he took to distance himself from harmful influences. Through these revelations, Ryan invites listeners to explore how sometimes hitting rock bottom can be the turning point that leads to healing. A Life-Altering Encounter with Faith In a life-changing encounter, Ryan describes his journey from skepticism to faith. He shares the pivotal moment when he turned to God, challenging his previous doubts and beginning a new spiritual path. For Ryan, this spiritual awakening was a profound shift, bringing a sense of inner peace and fulfillment he hadn’t known. He shares what it meant to let go of control and to trust in something bigger than himself, a process that wasn’t easy but ultimately paved the way for a complete transformation. Embracing Responsibility and Newfound Purpose Reaching out to those he had once influenced negatively, Ryan took responsibility for his past actions by apologizing and offering guidance. He shares how this act of accountability not only healed past wounds but also allowed him to reconnect with people in meaningful ways. Ryan’s story emphasizes the power of owning one’s mistakes and the role it can play in building a better, purpose-driven life. Reflections on Faith, Family, and Service With newfound clarity, Ryan discusses how his faith journey has transformed the way he approaches relationships, family, and his role as a business owner. Now, his mission goes beyond just running a business; it’s about making a positive impact and supporting others on their journeys. Ryan extends an invitation to listeners, welcoming them to explore faith, purpose, and community. Ryan’s Message to Listeners: An Open Invitation Ryan closes this heartfelt episode by inviting listeners to connect with him. Whether you’re facing personal challenges or simply curious about finding purpose, Ryan offers to chat, share advice, or just listen. He emphasizes that he’s here to support anyone who needs it, regardless of background or beliefs, and to help others find peace, purpose, and hope. This episode serves as a powerful reminder that it’s never too late to change, and sometimes the hardest parts of our journey can lead to the most rewarding transformations. Ryan’s message of faith, redemption, and responsibility offers a source of hope and inspiration for anyone struggling or seeking more in life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of the Torsion Talk podcast, Ryan continues his deeply personal series by diving into part two of his journey, where he candidly discusses the struggles he faced in his early adulthood. From dropping out of high school to becoming involved in drug dealing and surviving intense, life-threatening situations, Ryan’s story is a powerful testament to the dangers of bad choices and the possibility of redemption. This episode is not only a raw account of addiction and survival but also a reminder that even in the darkest moments, change is possible. Dropping Out of High School and Falling into the Wrong Crowd Ryan starts this episode by reflecting on the moment he dropped out of high school and how it marked the beginning of a downward spiral. After moving back to his hometown, Ryan describes how he began associating with people who introduced him to drugs, particularly opioids, which would later play a significant role in his struggles. His story provides an honest look at how falling into the wrong crowd can lead to poor decisions and dangerous paths. The Drug-Dealing Lifestyle and Addiction Ryan then goes deeper into his involvement in drug dealing, recounting how he was introduced to selling drugs by a new acquaintance. He shares his experiences of being exposed to substances like ecstasy, meth, and ketamine (Special K). Throughout this period, Ryan lived a life of constant partying, underground raves, and the growing dangers that came with the drug trade. This section highlights the chaotic and unpredictable nature of addiction and how it led him to moments of desperation. The Turning Point: A Brush with Death and a Moment of Reflection The pivotal moment in this episode comes when Ryan recounts a life-threatening encounter involving a potential confrontation with armed individuals. Faced with the possibility of killing or being killed, Ryan begins to realize the gravity of his situation. This moment becomes a significant turning point in his journey, leading him to question the life he’s been living and consider making a change. Dealing with the Consequences of Bad Decisions Ryan also discusses how his choices led to losing trust, getting involved with dangerous people, and feeling isolated from his loved ones. He opens up about how pride and ego played a role in pushing him deeper into the lifestyle and the regret that came with these decisions. This segment is a reflective account of the emotional toll that addiction and crime can have on one’s mental health and relationships. A Glimpse of Hope: Small Miracles and Signs of Change Towards the end of the episode, Ryan hints at the “small miracle” that occurred in his life during this chaotic period, setting the stage for the next part of his story. This section provides a glimmer of hope and serves as a reminder that even in the darkest moments, there can be light and the opportunity for redemption. Final Thoughts: Overcoming the Darkest Times This episode is not just a personal story—it’s a lesson in overcoming adversity. Whether you're dealing with addiction, bad influences, or simply need inspiration to make a change, Ryan's journey in this episode of Torsion Talk serves as a raw, honest reminder that even the hardest paths can lead to growth and transformation. Make sure to tune in to the next part of the series as Ryan shares how he started rebuilding his life. Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this exciting episode of Torsion Talk, Ryan kicks off with some major announcements! The Virtual Door Dealer Conference (VDDC) is back and revamped for a better experience, focusing on leadership and industry growth. Ryan shares exclusive details about the upcoming event, including special keynote speakers and leadership workshops. Don't miss out—registration links are included in the episode description! Ryan also reveals plans for The Summit in Puerto Rico, a workation combining life-changing content, industry insights, and unforgettable experiences like salsa dancing, catamaran rides, and networking with fellow garage door professionals. Later in the episode, Ryan dives into a controversial topic regarding recent changes in the ownership of key industry Facebook groups. He shares his concerns about unethical business practices affecting the garage door industry and the impact of manipulation in digital spaces like Google Business Profiles. If you're a garage door dealer, this is a must-listen for staying informed about these ongoing challenges. Ryan also welcomes special guest Robert Quarantello, a teacher-turned-garage door entrepreneur, to discuss his journey from education to building his own garage door business and online training school. Robert shares how he offers free garage door repair lessons, his thoughts on paid advertising, and the challenges he's faced in the industry. The conversation explores business growth, transparency, and why taking risks and staying true to your values matter more than ever. Major Announcements: Virtual Door Dealer Conference and The Summit in Puerto Rico updates. Unveiling Industry Concerns: Ryan discusses ethical challenges in the garage door industry. Meet Robert Quarantello: Robert shares his story from teacher to garage door business owner. Lessons from Failure and Growth: Insights into building a strong foundation for long-term success. Stay tuned for an honest conversation about navigating the industry, growing your business, and staying true to your mission! Learn more about the Virtual Door Dealer Conference at: https://virtualdoordealerconference.com/2024 Learn more about Garage Door U Summit 2025 at: https://garagedoorsummit.com/ Learn more about Robert Quarantello and Strongman Garage Doors at: https://strongmangaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this deeply personal and vulnerable episode of Torsion Talk, Ryan steps away from garage door industry talk to share the beginning of his life story. From a challenging childhood in central Georgia to battling addiction and insecurity as a teenager, Ryan opens up about the struggles and triumphs that shaped him into who he is today. This is the first part of a multi-episode series where Ryan dives into the real-life experiences that shaped his character and drive. If you're a parent, dealing with addiction, or just looking to hear a raw story of perseverance, this episode is for you. Ryan sets the stage with early childhood memories, moving through the difficult times, and revealing how he coped with life’s struggles. He talks about the ups and downs of growing up, from fighting battles with others and himself to the struggle of fitting in and finding his identity. Be sure to listen to this episode if you're looking for real talk about the highs and lows of life and business. This is just the beginning – buckle up for a journey of truth and lessons learned. Introduction: Ryan shares his intentions for this personal series and sets the tone for what to expect in the upcoming episodes. Early Childhood: Growing up in a small town, Ryan talks about his experiences with poverty, moving homes, and encountering physical and emotional pain. Middle School Struggles: How ADHD and learning challenges shaped his school experience, leading to insecurity and frustration. High School Chaos: Fighting, unhealthy habits, and the constant struggle to fit in as Ryan’s inner turmoil grows. Rebellion and Rock Bottom: Dropping out of high school, engaging in risky behaviors, and feeling lost. Closing Thoughts: Setting up the rest of the series and a preview of what's to come in the next episodes. Get ready for an emotional ride as Ryan digs deep into his past and explores the experiences that have made him the person he is today. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

In this episode of Torsion Talk, Ryan dives deep into the economic landscape with guest Brian Buckalew from Majestic Steel. Together, they discuss crucial topics for the garage door and home service industries, including the impact of potential port closings, steel market fluctuations, tariffs, and the economic effects of upcoming elections. Brian offers insider perspectives on market trends, pricing, and how businesses can prepare for the uncertain months ahead. If you're a home service business owner, this episode is packed with actionable insights to help navigate the current economic challenges. Introduction and Guest Welcome Ryan opens the podcast with a friendly chat about current events and introduces his guest, Brian Buckalew, from Majestic Steel. Port Closures and Their Potential Impact Ryan and Brian discuss the looming port closures, their impact on the steel industry, and how they could affect the garage door market in the months ahead. Global Steel Market and China's Role Brian sheds light on China's steel market struggles, overproduction, and the influx of foreign steel in the U.S. Learn why this dynamic is a critical factor in domestic pricing. Tariffs and Trade Policies Explained The conversation shifts to the anticipation of new tariffs, their roots in current trade policies, and the implications for the garage door industry. The U.S. Steel and Nippon Steel Acquisition Brian provides insights into the potential acquisition of U.S. Steel by Japan's Nippon Steel and what it could mean for domestic steel production, pricing, and the economy. Industry Consolidation and Future Outlook Explore the consolidation trend in the steel and garage door industries. Ryan and Brian discuss what fewer players and increased production mean for prices and market dynamics. Demand Uncertainty and the Election's Impact Brian touches on market uncertainties, particularly around the upcoming election, and how demand may shift based on economic policies and interest rates. Current Steel Pricing Compared to Pre-COVID A detailed analysis of current galvanized steel prices and how they compare to pre-COVID rates. Brian explains how this impacts manufacturers and, ultimately, dealers and end-users. Preparing Your Business for Uncertain Times Ryan and Brian discuss strategies for garage door businesses, including staying conservative with investments, keeping an eye on key economic indicators, and how to maintain flexibility. Working with Manufacturers for Better Pricing Ryan delves into the importance of negotiating with manufacturers and using cost models to ensure pricing aligns with market realities. Navigating Supply Chain Disruptions Learn how to adapt to supply chain challenges, including potential gas shortages and port shutdowns, and the steps businesses can take to adjust pricing and operations accordingly. Final Thoughts and Key Takeaways Ryan wraps up the conversation with his key takeaways, emphasizing respectful negotiations with suppliers, focusing on customer experience, and preparing for the economic shifts ahead. Join this episode for expert advice and insider information to help your business stay ahead in a fluctuating market. Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠