Branding Matters

Send us a textMy guests today are Maxx Mackay and his beautiful wife Tracy, who also happens to be my baby sister. Maxx and Tracy are the Co-Founders of Cozy Cottages - a thriving 5 star vacation home rental company they built from scratch (literally).Tracy is one of the hardest working people I know. Never one to sit still, she has run several successful businesses (simultaneously I might add) all while being a mom to two amzing teenagers.Maxx, her Kiwi partner in business and life, is equally entrepreneurial. Not only is he the Co-Founder of Cozy Cottages, he’s also the CEO of Top Notch Renos - a thriving renovations company in Montreal. I invited this power couple to be guests on my show to talk about the Cozy Cottage brand. I wanted to learn what their secret to success is. And I was curious to hear how the pandemic has affected their business as well as the entire cottage rental industry. 💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Jordan Gilford, the Founder and CEO of Gems For Gems - a multi-faceted charity that focuses on the empowerment and economic recovery of female survivors of domestic abuseJordan has earned tremendous accolades for her work with For Gems Gems including being named one of Calgary’s Top 40 Under 40, a True Beauty Foundation Community Change Maker & the recipient of the Green Sparrow Agent of Change Award. And most recently, she was named on Aspioneer’s TOP 20 UNDER 40 list for 2021.I invited Jordan to be a guest on my show to talk about the Gems For Gems brand. I wanted to learn what inspired her to start this much needed charity. And I was curious to learn what role branding plays in their fight against domestic abuse.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize  their award-winning work for such iconic brands as  A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who's work has received Gold in all three of the Digital, Design and Agency competitions in Strategy’s Agency of the Year show.Tom started Rethink in 1999 with Chris Staples and Ian Grais who have been the co-creative directors since inception. He currently sits on the Rethink Board of Directors with them and helps oversee the strategic direction of the company while continuing to coach and mentor the next generation of Rethinkers.I invited Tom to be a guest on my show to talk about the Rethink story. I wanted to learn how 3 ad guys joined forces to build one of Canada’s most reputable creative shops. And I was curious to hear about Tom’s foray into the music world with his band called “TwoPointOh”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is one of the World’s Most Influential CMOs of 2021 according to Forbes. Her name is Andrea Brimmer and she is the Chief Marketing & PR Officer for Ally Financial - a digital financial services company that has disrupted the banking industry.Referred to as the “Chief Disruption Officer”, Andrea spearheaded the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace.Her many honours and accolades include winning Adweek’s 2020 Brand Genius awards for marketers who have skillfully led their brands’ messaging to new heights. She has also been named three times to Forbes’ list of World’s Most Influential CMOs and is a two-time honouree of 100 Leading Women by Automotive News.I invited Andrea to be a guest on my show to talk about her role in the re-branding of Ally. I wanted to know how she helped the company emerge with a strong reputation as a “different” kind of financial services company. And I was curious to learn what Ally does differently that makes them a disruptor brand.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Ray Higdon - Top Keynote Speaker, Co-Creator of the Play To Win Reality Show and Co-Founder of The Higdon Group - one of Inc. 5000 fastest growing companies in the U.S.Ray is a two-time best-selling author and former #1 income-earner in a network marketing company he joined while in personal foreclosure.  He's also a sought-after speaker and has shared the stage with Tony Robbins and Grant Cardone, along with many others. I invited Ray to be a guest on my show to talk about his unbelievable story. I wanted to learn what motivates him to pay it forward and help others. And I was curious to get his POV on the role branding plays in the success of his business.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer. I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she’s having a freaking blast doing it!Her first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, received a GOLD AWARD from the Nonfiction Authors Association. And her latest book, You Can Have It All, Just Not at the Same Damn Time was published last year and was a SUCCESS Magazine “Must-Read Book for the New Year." Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the U.S.I invited Romi to be a guest on my show to talk about her brand. I wanted to learn how she differentiates herself with her “No BS” approach. And I was curious to learn how a former lawyer who grew up in Montana, became a successful entrepreneur, best-selling author, in-demand speaker and “petty damn good wife and mom”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand.  Scott is an award winning marketing strategist and business growth consultant with a consistent track record of transforming early stage brands into category leaders.  His special sauce is re-inventing legacy brands to realize new levels of success and relevance. Prior to joining Bad Ass Coffee of Hawaii, first as a consultant and then as an investor, Scott was a founding partner at Xylem Digital, an international digital marketing and strategic growth agency that facilitated the rapid growth and expansion of over 40 brands in the food and beverage space including Chipotle, Jimmy Johns, Jamba Juice, Red Robin, Noodles, Einstein Bagel Brothers, and many more. I invited Scott to be a guest on my show to talk about the meteoric rise of the Bad Ass Coffee of Hawaii brand.  I wanted to learn what role branding plays in the success of a franchise brand and I was curious to hear how COVID has affected the franchise world.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customers an on-demand experience for selling, buying, renting and financing their homes.As CMO of Zillow, Aimee is responsible for driving brand experiences and growing national brand awareness. Prior to joining Zillow in 2018, Aimee served as Sr.VP of Marketing Programs and Digital Innovation at Starbucks. And before that, she held leadership roles at both Campbell’s Soup Company and Sallie Mae.I invited Aimee to be a guest on my show to discuss how she helped transform the Zillow brand int a household name. I wanted to learn what the secret to their success is. And I was curious to get her POV on how technology has changed the way people buy homes.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers.Frequently roaming between Calgary and New York City, Jason has done award-winning work for MTV, Sony Music Entertainment, the New York Times Magazine, and Tommy Boy, just to name a few.I invited Jason to be a guest on my show to talk about the role photography plays in branding. I wanted to learn how he always manages to deliver what the client wants in a unique and visually interesting way. And I was curious to get his POV on what role photos play in the development of a brand story.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET