Branding Matters How Putting People Before Profit Grows Revenue with Tom Shepansky (RETHINK)
My guest today is Tom Shepansky, one of the three founders of Canada's hottest and most creative agencies called RETHINK. You may not know the name, but you probably recognize their award-winning work for such iconic brands as A&W, IKEA, Westjet, Kraft and Molson just to name a few. Rethink is Canada's only national, independently-owned agency who's work has received Gold in all three of the Digital, Design and Agency competitions in Strategy’s Agency of the Year show.
Tom started Rethink in 1999 with Chris Staples and Ian Grais who have been the co-creative directors since inception. He currently sits on the Rethink Board of Directors with them and helps oversee the strategic direction of the company while continuing to coach and mentor the next generation of Rethinkers.
I invited Tom to be a guest on my show to talk about the Rethink story. I wanted to learn how 3 ad guys joined forces to build one of Canada’s most reputable creative shops. And I was curious to hear about Tom’s foray into the music world with his band called “TwoPointOh”.
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About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!
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