Send us a textMy guest today is someone who is near and dear to my heart. His name is Aaron Lang and he is my second born son. Even though he's my baby, Aaron is 15 years old and a budding entrepreneur (not to mention incredible chef!)I invited Aaron to be a guest on my show to ask me questions for a change. You see, on January 1st, it will be my one year anniversary since I launched Branding Matters. During that time, I have learned a lot! Not only about branding, but about podcasting. And since this is my last show of the year, I thought I'd do something a little different. I've had many people reach out to me asking questions about podcasting and what I've learned. So I thought it would be fun to have Aaron come on and share some of those questions, which I will answer. I'm no expert by all means, but if what I've learned can help you in any way, then that's what I'm here for. So sit back, relax, and enjoy the show.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Romi Neustadt, a former lawyer and award-winning PR exec who traded in the billable hour to become an entrepreneur, author, speaker and business coach. For a dozen years Romi has been helping women find more time, purpose, money, balance, authenticity, fulfillment and possibilities. And (I quote) she’s having a freaking blast doing it!Her first book, Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, received a GOLD AWARD from the Nonfiction Authors Association. And her latest book, You Can Have It All, Just Not at the Same Damn Time was published last year and was a SUCCESS Magazine “Must-Read Book for the New Year." Romi has been featured in Forbes, Inc., Fast Company and Success, and has appeared on Fox Business News and morning shows around the U.S.I invited Romi to be a guest on my show to talk about her brand. I wanted to learn how she differentiates herself with her “No BS” approach. And I was curious to learn how a former lawyer who grew up in Montana, became a successful entrepreneur, best-selling author, in-demand speaker and “petty damn good wife and mom”.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Scott Snyder, the Chief Executive Officer at Bad Ass Coffee of Hawaii, a 31-year-old coffee franchise brand.  Scott is an award winning marketing strategist and business growth consultant with a consistent track record of transforming early stage brands into category leaders.  His special sauce is re-inventing legacy brands to realize new levels of success and relevance. Prior to joining Bad Ass Coffee of Hawaii, first as a consultant and then as an investor, Scott was a founding partner at Xylem Digital, an international digital marketing and strategic growth agency that facilitated the rapid growth and expansion of over 40 brands in the food and beverage space including Chipotle, Jimmy Johns, Jamba Juice, Red Robin, Noodles, Einstein Bagel Brothers, and many more. I invited Scott to be a guest on my show to talk about the meteoric rise of the Bad Ass Coffee of Hawaii brand.  I wanted to learn what role branding plays in the success of a franchise brand and I was curious to hear how COVID has affected the franchise world.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Aimee Johnson, the Chief Marketing Officer of Zillow - the world’s largest real estate platform that offers customers an on-demand experience for selling, buying, renting and financing their homes.As CMO of Zillow, Aimee is responsible for driving brand experiences and growing national brand awareness. Prior to joining Zillow in 2018, Aimee served as Sr.VP of Marketing Programs and Digital Innovation at Starbucks. And before that, she held leadership roles at both Campbell’s Soup Company and Sallie Mae.I invited Aimee to be a guest on my show to discuss how she helped transform the Zillow brand int a household name. I wanted to learn what the secret to their success is. And I was curious to get her POV on how technology has changed the way people buy homes.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Jason Stang - one of Calgary's, if not Canada’s, most celebrated photographers.Frequently roaming between Calgary and New York City, Jason has done award-winning work for MTV, Sony Music Entertainment, the New York Times Magazine, and Tommy Boy, just to name a few.I invited Jason to be a guest on my show to talk about the role photography plays in branding. I wanted to learn how he always manages to deliver what the client wants in a unique and visually interesting way. And I was curious to get his POV on what role photos play in the development of a brand story.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Jane Cunningham, the co-author of the highly-acclaimed book Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It.Jane is also the Co-Founder of PLH - the UK's leading market research agency specializing in female audiences. She began her career in advertising at such notable agencies at DDB and Ogilvy. As she rose through the ranks to become part of the leadership teams, Jane repeatedly noticed how female customers were perceived in ways that were - at best - inaccurate and - at worst – diminishing and dismissive. I invited Jane to be a guest on my show to discuss why brands need to understand women’s motivations and decision-making in order truly be successful. I wanted to learn how she and her business partner Philippa, are attempting to right the wrong that’s still going on in branding today. And, I was curious to hear the story behind the name Brandsplaining.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Sue Semeniw, the President and lead “Love Coach,” for Divine Intervention Matchmaking - THE best dating service in Vancouver, Canada  according to Consumer’s Choice. Sue founded Divine Intervention over 15 years ago. And her 70% success rate is a testament to her passion for for connecting and helping others.I invited Sue to be a guest on my show to talk about personal branding and how important it is in the dating world. I wanted to know how having a strong brand gives you an advantage over your competition.  And I was curious to get her valuable tips on how to create a personal brand story to help you put your best face forward.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guests today are Jay Busselle and Jeff Solomon, the co-creators and hosts of Tacos with Jay&Jeff - an online show that puts the spotlight on epic marketing and branding. Because according to them, “TACOS make everything better”.Jay lives in Phoenix and is the Director of Marketing for Equipment Zone; a Premier Reseller of Epson DTG, Die Sublimation and Solvent printers. He’s also the Founder of #promochat - a popular industry Twitter group. And he’s a highly sought-after public speaker and trainer on topics like marketing, social media and branding.Jeff lives in LA and is a brand purpose advocate, promo consultant and publisher of FreePromoTips - a promo platform that spotlights positive things people and organizations in our industry are doing to help their clients with their branding.I invited Jay & Jeff to be guests on my show to discuss what’s going on in the promo world these days. I wanted to get their POV on how things have changed since COVID. And I was curious to learn about their Tacos with Jay & Jeff Show and why they think it’s become such a success in such a short time.💥IF YOU WANT HELP GETTING YOUR CLIENTS TO FALL IN LOVE WITH YOUR BRAND,  REACH OUT TO ME ON SOCIAL AT BRANDING_BADASS OR EMAIL ME AT JGOODSON@GENUMARK.COMThanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Laura Quinn, Senior Director and Private Sector Lead at Purpose - a social impact and movement-building agency, where she leads client relationships with Danone North America, Uber, ViacomCBS, Bloomberg Philanthropies and others.Laura's16 year career spans corporate purpose, sustainability, CSR and brand building across Europe, Asia and the US. She brings international perspective to reimagining the ways organizations can be a force for good in the world.I invited Laura to be a guest on my show to talk about purposeful brands. I wanted to learn why more businesses need to start thinking wrong. And I was curious to get her POV on how brands can balance their profit with their impact on society and the environment.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textMy guest today is Dr. Liane Davey - a New York Times Bestselling author, Harvard Business Review contributor and the host of the ChangeYourTeam blog. Liane is also the co-founder of 3COze Inc., a company that helps organizations make teams more effective. Some of their clients include Amazon, Walmart, Aviva, TD Bank, and SONY PlayStation. I invited Liane to be a guest on my show to discuss the challenges of team building, especially during “The Great Resignation”. I wanted to know what businesses can do to help their teams stay connected while working from home. And I was curious to get her POV on why a healthy corporate culture is important in developing a strong brand.Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.To advertise on the show click hereLet's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET