Branding Matters

Send us a textWelcome to the first episode of THE BEST OF BRANDING MATTERS!In this episode I sat down with Paige Velasquez Budde, Partner & CEO at Zilker Media - one of Austin’s most reputable and fastest growing agencies that specializes in building people-driven brands.Paige has been featured as a keynote speaker on people-driven marketing and has led workshops for organizations such as Ernst & Young & Harvard Medical School to name a few.Some of the topics we covered include:The on-ramps you can build with your brandHow to think like a media outletWhere you make the best first impressionHow to come up on page 1 of GoogleI hope you enjoy this conversation (again!) as much  as I did, and hopefully you'll learn more things to help you build a brand that matters.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textExciting news!  For the entire month of December, I'm thrilled to announce the launch of "The Best of Branding Matters"Get ready to dive back into your favourite episodes every Friday as I drop the crème de la crème of our past shows. Whether you're a loyal listener or it's your very first time tuning in, this is the perfect opportunity to catch these incredible episodes! I won't spill the beans just yet, but let's just say that I’ve carefully curated a selection of unforgettable conversations with industry experts, insightful discussions, and practical tips and tricks to help you build a brand that matters!Make sure to mark your calendars and stay tuned for the first release on Friday, December 8th. Trust me, you won't want to miss out on this lineup!Any guess which episodes made the list?Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.Here are the highlights from this episode:03:09 - Julie's transition to co-founding Mabel's Labels06:54 - The five elements for building a successful brand07:45 - How to uphold your core values when building your brand09:30 - The business benefits of brand storytelling13:37 - Why being part of a community is essential15:14 - The benefits of applying for awards17:11 - How to deal with imitation companies22:55 - The importance of delegation and hiring people31:13 - Julie’s badass superpowerSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textOn this very special 100th episode of Branding Matters, I’m excited too welcome back my very first guest - David Avrin.David is a renowned keynote speaker, author and expert in the field of branding. With his extensive experience, David shares invaluable insights on how being a keynote speaker can be a game-changer in building your brand. This conversation is truly one of my favourites and is particularly relevant if you’re striving to create a strong and impactful brand presence in today's competitive landscape. Get ready to gain valuable strategies and perspectives from David on how to leverage keynote speaking to enhance your brand's visibility and success.Here are the highlights from this episode:03:44 - How David realised his love for public speaking08:01 - Why the best speakers are teachers by heart13:50 - Tips to overcome nerves when public speaking18:25 - How to connect with your audience when you're on stage27:01 - Why sharing your story gives you the credibility to offer advice34:47 - How to differentiate yourself from other speakers39:58 - Tips for doing virtual presentations 45:00 - David’s badass superpowerSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I’m sitting down wit Paul Constance, the Owner and Founder of Lil E Coffee - a non-profit coffee shop that offers productive and meaningful employment to people with intellectual and development disabilities.Not only has Paul created a successful coffee business, but he has also established a platform that empowers individuals with intellectual and development disabilities to build their careers while boosting their confidence. Tune in as Paul reveals his motivations for starting Lil E and how it has become a catalyst for positive change in so many lives. This episode is a must-listen for anyone interested in the intersection of branding, social impact, and personal development.Here are the highlights from this episode:01:13 - The story behind Lil E Coffee Cafe11:43 - How Paul is building a platform for change 15:30 - The unique customer experience that Lil E offers22:06 - How merch helps Lil E with creating brand awareness24:25 - Paul’s badass superpower25:23 - Paul’s advice to someone starting a business from scratchSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textAre you ready to master the art of delivering a captivating pitch? Today, I'm thrilled to have a conversation with none other than Precious L. Williams, renowned as The Killer Pitch Master.Precious talks about her extensive knowledge of infusing life and personality into her pitching style. Known for her dynamic and spellbinding presentation techniques, Precious shares invaluable insights on how to engage and leave a lasting impression on your audience.Whether you're an entrepreneur, a seasoned professional, or simply looking to add excitement to your brand messaging, this episode is a treasure trove of game-changing strategies. It's time to break free from the ordinary and set yourself apart.Prepare for an electrifying conversation set to change the way you approach the art of pitching and branding.Here are the highlights from this episode:11:06 - Precious’ Shark Tank experience20:23 - How to deliver a good pitch27:58 - Pitching tips for coaches to grow their brand31:37 - Common pitching mistakes33:32 - Pitching tips for introverts35:02 - The importance of testimonials when building a brand38:27 - Precious’ badass superpowerSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textReady for a deep dive into the intersection of technology and human emotion? Today, I'm sitting down with the incomparable June Bower, the Talker-in-Chief at TalkShop – a company she founded to help people succeed at work.June isn't your average marketing pro; she honed her skills at Apple during its formative years, sharing an office landscape with none other than Steve Jobs. With an impressive CV featuring names like 3Com, Adobe, and Cisco, she's a Silicon Valley legend.Don't miss our conversation where we journey back to the dawn of the computer age, exploring the blend of innovation and empathy that drives success. June shares her wisdom on leveraging technology for genuine human connection—a lesson you don't want to miss.Trust me, this episode's insights are ones you'll want to revisit, time and time again. Get ready for another valuable episode that'll redefine your approach to branding and technology.Here are the highlights from this episode:06:29 - What was it like working with Steve Jobs16:22 - The biggest challenge of startups in positioning their offerings19:37 - The best way to differentiate yourself from the competition27:36 - How digital humans help brands30:00 - Why is it important for employees to master their own personal brands35:06 - June’s badass superpowerThis episode is sponsored by:UneeQ - an artificial intelligence company, developing the most advanced autonomous digital human platform available for customer interactions – today and in tomorrow’s metaverse.UneeQ’s mission is to deliver digital human experiences that excel in marketing, sales and service roles – reducing complexity, improving conversions and creating memorable customer moments for brands.Want to Win a Digital Human valued at $100,000? Tell us your biggest, boldest and best idea for a digital human use case. We'll choose our favourite, build it and host it for one year for FREE.Find out more here: digitalhumans.com/brandingmattersSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I’m sitting down with Chris Kneeland co-founder of Cult Collective and The Gathering.Chris is the first guest to come on my podcast a second time! I’m super excited to have him back to get an update and hear what it takes to build a business people actually care about!During our chat, Chris and I take a deep dive into cult brands.Some things we cover include the 8 cult brand principles, how to espouse an aspirational lifestyle, and the benefits of achieving cult brand status, just to name a few.I hope you enjoy this conversation as much as I did, and hopefully you’ll learn a few things to help you build your own brand.Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textToday I’m sitting down with Deondric Royster; Managing Director at Webby Media and the Signal Awards - a podcast-focused awards program that honours excellence in podcasting.Before joining Webby Media, Deondric worked for some of the world’s most recognizable brands including Spotify and I Heart Radio. And with his 13+ years of experience in the industry, it’s fair to say he’s now on a mission to propel the podcast industry to stratospheric heights!During our incredibly fun and entertaining chat, Deondric and I discuss all things podcasting. From how to launch your own show to how to be a guest on other podcasts.If you’re thinking of launching a branded podcasts, or you already have one and you want to take it to the next level, this is definitely the episode for you!Support the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET

Send us a textEver wondered why some brands, like Kleenex or Apple, become so ingrained in our lives that they feel like part of the family? Curious about the secret sauce behind such unforgettable brands?In this episode, branding experts Bill Petrie and Kirby Hasseman sit down with me to dive into the intricacies of building iconic brands, the importance of brand consistency, and how to establish a unique brand. Trust me, when it comes to strategic marketing and branding, these guys know their stuff!We go deep into branding principles with Bill and Kirby, uncovering the power of showing up, the impact of obsessing over the small details, and the difference between brand marketing and target marketing.It's a treasure trove of insights, chock-full of lively banter and practical branding tips. So, are you ready to take your branding knowledge to the next level? Can't wait for you to hear it!Here are the key takeaways from this episode:01:58 - How Bill and Kirby started the Promo UPFront Podcast03:22 - Engaging with people’s content helps build relationships06:10 - The selection process for the Powerhouse Women of Promo list11:13 - It’s the small things that make the biggest difference especially in customer service15:23 - The difference between Brand Marketing and Target Marketing17:57 - Showcase your expertise through meaningful ways19:54 - Kirby’s TARGET acronym in marketingAbout Our GuestsAward-winning branding expert Bill Petrie is a co-founder of Brandivate and the co-host of the Promo UpFront podcast. Bill's unique strategic thinking and passion for branding make him a sought-after advisor for businesses seeking to elevate their brand awareness. He, along with Kirby, founded their podcast to help others navigate the world of branding, sharing their insights and strategies with a global audience.Kirby Hasseman, CEO of Hasseman Marketing and co-host of the Promo UpFront podcast, is known for his marketing expertise and commitment to excellence. Famous for his 'Monday Minute' and strong social media presence, Kirby uses his platform to educate and inspSupport the showBRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand. Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.About MeHey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results! Need help telling your brand story? Learn more here.Let's stay connected!instagram - @Branding_BadasslinkedIn - Joelly Goodsonwebsite - BAMKO.NET