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Today, we have a true game-changer joining us, someone whose entrepreneurial journey will leave you inspired and equipped with invaluable knowledge. Her name is Julie Cole - and she’s the extraordinary co-founder of Mabel's Labels.

Julie started her groundbreaking business from the depths of her basement, alongside a group of like-minded friends. Fast forward, and today Mabel's Labels has blossomed into a multi-million dollar success story, capturing the hearts of customers worldwide. Julie's journey is a testament to the power of determination, innovation, and exceptional branding strategies.

During our conversation Julie shares her blueprint of how to turn your basement dreams into a flourishing empire.You’re learn the art of scaling your business, establishing a strong brand identity, and leveraging the power of teamwork.

This is truly one of my favourite conversations, and I hope you enjoy it as much as I did.


Here are the highlights from this episode:

03:09 - Julie's transition to co-founding Mabel's Labels
06:54 - The five elements for building a successful brand
07:45 - How to uphold your core values when building your brand
09:30 - The business benefits of brand storytelling
13:37 - Why being part of a community is essential
15:14 - The benefits of applying for awards
17:11 - How to deal with imitation companies
22:55 - The importance of delegation and hiring people
31:13 - Julie’s badass superpower

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

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linkedIn - Joelly Goodson
website - BAMKO.NET